Breanne Burke is a mindset and confidence coach. Breanne Burke, Mindset and Confidence Coach Introduce yourself! Hello, my name is Breanne Burke and I am a Mindset Coach specifically for high-achieving, ambitious women Read more from Breanne!

Written by: Breanne Burke, Executive Contributor Executive Contributors at Brainz Magazine are handpicked Read more from Breanne! Breanne Burke, Executive Contributor Brainz Magazine Breanne is a mindset and confidence coach.

Written by: Breanne Burke, Executive Contributor Executive Contributors at Brainz Magazine are handpicked Read more from Breanne! Breanne Burke, Executive Contributor Brainz Magazine Breanne is a mindset and confidence coach.

Written by: Breanne Burke, Executive Contributor Executive Contributors at Brainz Magazine are handpicked Read more from Breanne! Breanne Burke, Executive Contributor Brainz Magazine Breanne is a mindset and confidence coach.

Written by: Breanne Burke, Executive Contributor Executive Contributors at Brainz Magazine are handpicked Read more from Breanne! Breanne Burke, Executive Contributor Brainz Magazine Breanne is a mindset and confidence coach.

It burns through more energy than anything else we carry around. What is burn out? How to burn bright? Remember those red flags? Now it’s time to flip the script.

Written by Danijella Dragas, CEO Miss. Dragas was employed by the Bear Stearns Investment Banking firm for over 18 years. She worked in their offices in London, São Paulo, Beijing, New York, and Irvine. Her specialty was asset management, capital markets/investment banking during her final four years at Bear Stearns, Miss. Dragas was one of the original team members who introduced Bear Stearns mortgages to the banking industry in the residential wholesale market. President Trump remained bullish about the USA’s economic prospects through this year, even as the Federal Reserve declined to cut interest rates and his tariff deadline looms. While the country's economic outlook will come into clearer focus with U.S. inflation numbers and tomorrow's jobs report, experts agree that President Trump's tariffs are distorting the picture and adding uncertainty, even if markets are mostly starting to shrug. Fed impact President Trump on Wednesday touted the new gross domestic product (GDP) numbers on Truth Social, calling the 3 percent growth “Way better than expected!”The president again urged Fed Chair Jerome Powell, whom he criticized with the nickname "Too Late," to lower interest rates. Powell has pointed to uncertainty surrounding tariffs as a reason the Fed is keeping rates steady.“No inflation! Let people buy and refinance their homes!” President Trump wrote. Powell did not buckle under President Trump’s pressure campaign, instead keeping short-term interest rates at a level of 4.25 percent to 4.5 percent. But in a lack of consensus not seen in 30 years, two of the central bank’s governors dissented from the decision. Both are in the running for the job of Fed chair, which will open at the end of Powell’s term next May. Powell downplayed the significance of the dissents during a Wednesday press conference, praising Fed Vice Chair of Supervision Michelle Bowman and board member Christopher Waller, both Trump appointees, for laying out clear cases for their decisions. “This was quite a good meeting all around the table,” Powell said. “People thought carefully about this and put their positions out there. The majority of the committee was of the view that inflation is a bit above target. Maximum employment is at target. That calls for modestly restrictive [interest rates] in my way of thinking.” Looking up Tariffs and uncertainty upended business plans and changed consumers’ spending decisions early this year, leading economic growth to soften. But adjusted for inflation, GDP increased at a 3 percent annual rate in the second quarter, the Commerce Department said , topping forecasters’ expectations. Economists warn the latest figures may be painting a more upbeat picture of the economy than warranted. “It’s hard to know exactly what’s happening because the whole trade war is leaving a real imprint on macroeconomic data,” Blerina Uruci, chief U.S. economist at T. Rowe Price, told The New York Times . “But the picture isn’t as rosy as a 2 or 3 percent growth rate would indicate.” The International Monetary Fund (IMF) on Tuesday upgraded the economic outlook for the U.S. and the world this year and next because Trump’s trade policies so far have proven less damaging than expected. The IMF forecasts 3 percent growth for the global economy this year, down from 3.3 percent in 2024, but an improvement on the 2.8 percent it had forecast for 2025 back in April. Companies “frontloading” imports before Trump’s tariffs went into effect, along with the slight tumble of the U.S. dollar, have assisted in the growth of the world economy, IMF’s chief economist, Pierre-Olivier Gourinchas, told the Financial Times . Bracing for tariffs Trump’s global “reciprocal” tariffs are set to take effect Friday, leaving countries scrambling to wrap up trade deals with the U.S. ahead of the deadline. Trump said Wednesday that he would not extend his self-imposed Aug. 1 deadline and announced a 25 percent tariff on imports from India, seemingly dashing hopes for an agreement with one of the U.S.’s largest trading partners in the next few days. Meanwhile, the president announced a trade deal with South Korea, matching the structure of deals with the European Union and the U.K. In a Truth Social post , Trump said South Korean imports would face a 15 percent tariff, while U.S. exports to the country would not be tariffed. The U.S. also reached trade agreements with Thailand and Cambodia, according to Commerce Secretary Howard Lutnick. “The August first deadline is the August first deadline. It stands strong and will not be extended,” Trump posted. “A big day for America!” The Hill : Consumer products giant Procter & Gamble said it would raise prices on many products in part due to higher costs from Trump's tariffs. The Wall Street Journal : Ford Motor paid out more than $800 million in tariffs last quarter, despite manufacturing most of its vehicles in the U.S. The Hill : Trump is ending an exemption that allowed certain low-value commercial shipments into the United States without facing tariffs. The tariffs have brought much debate and controversy, but so far, the U.S. economy and housing market have responded favorably. This tool might be working well to bring the U.S. in line with the rest of the world’s economy and position the U.S. for a “fair is fair” world stage of aid and for the international trade of goods and services. Follow me on Facebook, Instagram , LinkedIn , and visit my website  for more info! Read more from Danijella Dragas Danijella Dragas, CEO Born and raised in England. She earned a BS in Economics/International Trade and Banking from the prestigious University of London. Miss. Dragas was employed by Bear Stearns Investment Banking firm for over 18 years. She worked in their offices of London, San Paulo, Beijing, New York, and Irvine. Her specialty was asset management, capital markets/investment banking during her final four years at Bear Stearns, Miss. Dragas was one of the original team members that introduced Bear Stearns mortgages to the banking industry in the residential wholesale market. She has continued her career in residential, commercial lending for 36 years. Her focus has been on construction finance, asset repositioning, fintech, and the blockchain market. In addition, numerous prestigious commercial projects on an international level. Miss. Dragas has also worked on multi-sector business finance, corporate sponsorships, hospitality, clean energy, trade programs, and pre IPO.

When experiences are painful, destabilising, or deeply personal, many of us instinctively bury them. What if the experiences we’ve buried could be used, internally, deliberately, ethically, to guide how When we bury parts of ourselves completely, we don’t become stronger, we become narrower.

Written by Marie Keutler, Psychotherapist & Somatic Therapist | Yoga & Breathwork Teacher Marie Keutler is a psychotherapist, yoga instructor, and retreat facilitator, specializing in holistic wellness. Through therapy, yoga, and breathwork, she helps individuals shift from stress to balance. Her retreats and wellness programs are designed to inspire meaningful, lasting transformation. We’ve all tried to “keep up,” to be the high-performing, polished version of ourselves that we believe the world expects. But what if that version is silently draining you, physically, mentally, emotionally, because your nervous system was never designed for constant activation? What you’re paying, day after day, might be far greater than you realize. Stress isn’t new but the scale and impact we’re seeing today is unprecedented. And more people than ever are waking up to the cost of staying in survival mode. 62% of adults worldwide report feeling stressed in ways that disrupt daily life. That’s not just pressure, that’s persistent dysregulation affecting how we think, work, connect, and recover. Since 2007, the percentage of people experiencing daily emotional stress has risen from 26% to 38%. That’s more than a decade of increasing cognitive load, mental fatigue, and nervous system strain, across industries, continents, and age groups. And while we often talk about stress as a mental health issue, the effects are whole-body, chronic stress has been linked to sleep disruption, immune dysregulation, cardiovascular strain, digestive issues, and hormonal imbalance, not just burnout, but full-body depletion. What this tells us? The modern world is overstimulating our systems. And yet, we’re also becoming more conscious of the need to reset, regulate, and return to ourselves. Because it’s not just about managing symptoms. It’s about reclaiming clarity, energy, and long-term wellbeing, from the inside out. The version you think you should be is exhausting you We don’t become who we are by accident. That version of yourself, the one you think you’re supposed to be, likely showed up for a reason. Maybe it helped you get through tough times, feel accepted, or achieve success in a world that didn’t feel safe to slow down. But the strategies that helped you survive aren’t always the ones that help you thrive. What worked back then might be holding you back now. That constant push to keep up, hold it together, be “on” all the time, it doesn’t mean you’re broken. It just means your nervous system is stuck in go-mode. Over time, that constant performance pulls you away from your real self. Your mind says, “I’m fine.” But your body feels anxious, tense, disconnected. That’s not about willpower. That’s biology. What happens when you’re out of sync with yourself When you’re living from a version of yourself that’s built around performance, perfection, or protection, your nervous system can stay locked in a stress response. That might look like: Feeling tired but unable to rest Swinging between emotional numbness and overwhelm Brain fog, indecision, or snapping under pressure Feeling disconnected from others or from your own needs Losing motivation or creativity even when you're trying hard This isn’t weakness. It’s what happens when your body doesn’t feel safe enough to be fully present. When your nervous system is dysregulated, the part of your brain that helps with clarity, calm thinking, empathy, and decision-making starts to shut down. You might know exactly what would help but still not be able to access it. What "baseline" really means, and why it matters Being at baseline doesn’t mean you’re calm all the time. It means your nervous system is steady enough that you can access your full self, especially when life gets hard. It’s not about hacks or performance tools. It’s about coming back to a place where you can: Think clearly under pressure Feel your feelings without getting stuck in them Respond instead of react Make decisions from a grounded place Show up as yourself, not the version you think others need When you’re regulated, you’re not just surviving, you’re present, connected, and fully in your life. The research behind why this works There’s growing science behind the power of nervous system regulation. Studies show that body-based practices like paced breathing improve something called heart rate variability (HRV), a key indicator of your system’s ability to bounce back from stress.  Higher HRV is linked to: Better emotional regulation Stronger decision-making under pressure Lower anxiety and reactivity Greater mental clarity and resilience Better overall health  In a world where over 60% of adults report stress that impacts their daily lives, tools that support regulation aren’t just helpful, they’re essential. Why I built Baseline After years of working with clients and teams, I kept hearing the same thing, “I know what helps me, but I can’t seem to access it when I need it most.” The tools were there. But they were too far away in the moment when people felt overwhelmed, stuck, or checked out. That’s why I created Baseline, a micro-tool app that helps bring you back to yourself through short, body-based resets. Just 1-3 minutes of guided support, matched to what your nervous system needs in real time. Not another app full of choices. No endless scroll. Just the next best step for your body and brain right now. It’s not about adding more to your plate. It’s about giving you a way to pause, reconnect, and get back to baseline, even on the hard days. Who this is for This isn’t just for wellness experts. It’s for people navigating real pressure and real life: Professionals juggling high stakes and fast pace Leaders supporting teams through change Coaches, therapists, and HR professionals holding space for others Anyone who wants more access to their own clarity, calm, and grounded presence One question to leave you with When was the last time you truly felt like yourself? Not the version you perform. Not the version you think others expect. But the version that feels grounded, clear, alive. If it’s been a while, maybe what you need isn’t another self-help book or time off. Maybe you just need a way to regulate. Because when your nervous system feels safe enough to just be, everything else becomes possible. Ready to come back to your baseline? Sign up for early access here , and get the support your nervous system has been waiting for Follow me on  Instagram ,  LinkedIn , and visit my  website  for more info! Read more from Marie Keutler Marie Keutler, Psychotherapist & Somatic Therapist | Yoga & Breathwork Teacher Marie Keutler is a psychotherapist, yoga teacher, and wellness retreat facilitator dedicated to helping individuals reconnect with their minds and bodies. She combines evidence-based therapy, yoga, and breathwork to create accessible, science-backed tools for stress relief and well-being. Marie’s innovative programs, including the Pocket Reset Toolkit and Overdrive to Balance, provide practical self-care practices for busy lives. She also hosts transformational retreats in Greece, Portugal, and Africa, offering immersive experiences to foster deep healing and connection.

Written by Dr. Leanne Elich, Business Psychology Strategist Matching Leanne’s impressive qualifications, which include medical and business degrees from Harvard, are her energy, humor, and keen insight. Dr. Leanne Elich is an award-winning Sales Psychology and Business Strategist, author, speaker, and one of Australasia's most successful Technology Business Executives. Discounts can be enticing, but not all of them are what they seem. In the world of consumer behavior, dark patterns, psychological tricks designed to influence our decisions, are often at play. These subtle manipulations, whether through misleading sales signs or hidden fees, exploit our natural tendencies and make us feel like we're getting a deal when we may not be. In this article, we’ll explore how dark patterns work, their impact on consumer trust, and how businesses can choose a more ethical approach to influence decisions. Everyday choices, hidden traps Most of us have experienced the small thrill of spotting a discount sign in a store. A bright tag announces a “special deal,” and suddenly the decision feels easier. Without hesitation, the product goes into the basket. After all, why miss out on a bargain? But sometimes, the so-called bargain isn’t a bargain at all. Prices may remain unchanged, while clever signage creates the illusion of savings. These subtle strategies reveal a bigger story about how businesses influence behaviour through design and psychology. The tools being used are known as dark patterns. They are carefully crafted techniques that steer choices in ways people may not fully realise. While they may appear harmless, their impact on decision-making and consumer trust is profound. To understand why dark patterns work so effectively and how leaders can choose to use psychology in more ethical ways, we need to look closely at the brain, behaviour, and the fine line between influence and manipulation. What exactly are dark patterns? Dark patterns are not accidents. They are deliberate choices in design, marketing, or communication intended to push people toward an outcome that benefits the business, often at the expense of the customer. In physical retail, they take the form of oversized discount labels that draw attention away from the actual price. In digital spaces, they may show up as endless subscription loops, fake countdown timers, or unclear cancellation buttons. At their core, dark patterns rely on exploiting natural human tendencies. They work because our brains are wired to take shortcuts when making decisions. These shortcuts, known as cognitive heuristics, save time and mental effort but can leave us vulnerable to deception. Not all influence is unethical. Persuasive design, when combined with transparency, can help people make informed and confident choices. The problem arises when persuasion becomes manipulation, when the design hides the truth rather than clarifying it. Why the brain falls for deceptive discounts Understanding why dark patterns succeed requires stepping into the psychology of decision-making. Several well-documented cognitive processes explain why discount tags and urgency cues so easily override rational thought. Loss aversion People experience the pain of losing something more intensely than the pleasure of gaining the same thing. Missing out on a discount feels like a loss, even if the discount is not genuine. The simple act of labelling an item as “on sale” activates this powerful emotional response, creating pressure to buy now rather than risk regret later. Anchoring The first price we encounter acts as a reference point. If a product is presented as “reduced” from a higher amount, our perception of value is shaped by that original figure, regardless of whether it was ever the true selling price. Anchoring narrows our judgment, making the discounted price appear more attractive than it really is. Scarcity and urgency Messages such as “limited stock” or “offer ends today” spark a sense of scarcity. From an evolutionary perspective, scarce resources signalled survival, so our brains remain finely tuned to react strongly when something might run out. In modern shopping environments, this translates to making rushed decisions without a thorough evaluation. Confirmation bias Once we believe we are getting a good deal, we unconsciously seek evidence to confirm it. A brightly coloured tag or a store announcement can be enough to reinforce our assumption. Instead of questioning whether the price has truly changed, we focus on enjoying the feeling of saving. These biases are not flaws in thinking, they are natural human tendencies. Dark patterns exploit them, transforming everyday shopping into a carefully orchestrated psychological performance. The everyday face of dark patterns While pharmacies provide a clear example, dark patterns are woven through countless aspects of consumer life. In supermarkets, multi-buy offers often cost more than buying items individually, yet the word “deal” draws people in. In fashion retail, inflated original prices result in dramatic-looking markdowns that fail to accurately reflect reality. Online travel sites use pop-ups that announce how many people are viewing the same hotel room, nudging users to act with urgency. Subscription services hide cancellation options in confusing menus, hoping customers will give up before finding the exit. Each of these practices thrives on the same principle, presenting information in a way that favours the business, not the consumer. The result is erosion of trust. Shoppers begin to question whether any deal is genuine, and loyal customers risk turning into sceptics. The ethical dilemma for businesses From a business perspective, the temptation to use dark patterns is easy to understand. They deliver results. Sales rise, conversion rates improve, and short-term revenue targets are met. Once one competitor employs these tactics, others often follow to remain competitive. Yet, what is gained in the short term can be lost in the long run. Customers who discover they have been misled rarely forget the experience. The memory of deception lingers, damaging brand reputation and customer loyalty. Trust, once broken, is extremely difficult to rebuild. The ethical question is therefore central. Should businesses exploit psychological tendencies for immediate gain, or should they harness behavioural insights to create value that strengthens relationships? The first approach may boost numbers today, but the second builds resilience and credibility for years to come. The neuroscience of trust and manipulation Trust is not just a social construct, it has biological underpinnings. Studies in neuroscience show that trust activates reward pathways in the brain. When customers believe a business is honest, dopamine is released, reinforcing positive associations with the brand. Deception, by contrast, triggers threat responses. The amygdala becomes active, heightening caution and reducing willingness to engage. This explains why consumers who feel tricked often disengage completely, even when they are later offered genuine deals. For leaders, the message is clear. Manipulation may activate short-term buying behaviour, but it simultaneously undermines the neurological basis for long-term loyalty. By understanding the brain’s reward and threat systems, businesses can see why ethical influence is not only the right choice but also the more sustainable one. Lessons for business leaders Leaders who want to use psychology responsibly can adopt practices that respect the customer while still encouraging action. Be transparent with pricing. Make discounts genuine and easy to understand. When customers see honesty, they reward it with repeat purchases. Reframe value without deception. Instead of creating fake urgency, highlight real benefits. Show how a product solves a problem, improves life, or delivers lasting quality. Encourage informed decision-making. Provide clear comparisons, unit pricing, and straightforward explanations. Empowered customers feel respected and are more likely to return. Build loyalty through consistency. When promises match reality, the brain’s trust circuits strengthen. Over time, this creates a loyal base that is far more valuable than any short-term sales spike. Leverage behavioural science ethically. Understanding biases does not mean exploiting them, it means recognising and addressing them. Instead, use the knowledge to remove friction, simplify choices, and make purchasing less stressful. Practical steps for consumers Awareness is the first line of defence against dark patterns. When shoppers recognise the cues, they can step back and reassess. Pause before reacting. Urgency is often manufactured. Taking a moment to breathe and think restores rational control. Check the details. Look beyond the large tags to compare actual prices. Small print often reveals the truth. Question scarcity. If a deal seems too urgent, consider whether the resource is genuinely limited or if it is simply being framed that way. Reflect on needs, not cues. Ask whether you would buy the product without the discount sign. If the answer is no, the purchase may be driven more by manipulation than by value. Final thoughts: Choosing the light side of influence Dark patterns reveal a powerful truth. Human decisions are profoundly shaped by design and psychology. Every bright tag, urgent message, or tricky interface taps into ancient survival instincts, turning rational shoppers into impulsive buyers. But just because these tools exist does not mean they must be used in manipulative ways. Businesses face a choice. They can continue down the path of short-term gains built on deception, or they can embrace transparency, trust, and ethical influence. The first may deliver immediate results, but the second creates sustainable success, stronger customer relationships, and a brand that thrives on respect. For leaders, the challenge is clear. Use the insights of psychology not to deceive, but to empower. Influence can be a force for good when it helps people make choices aligned with their values and needs. That is how businesses grow with integrity, how customers remain loyal, and how influence itself becomes a tool for lasting change. Join more than 21,000 subscribers and learn how to apply Behavioural Science and Psychology to your business. Subscribe to “ The Scoop ” Follow me on Facebook , Instagram , LinkedIn , and visit my website for more info! Read more from Dr. Leanne Elich Dr. Leanne Elich, Business Psychology Strategist Matching Leanne’s impressive qualifications, which include medical and business degrees from Harvard, are her energy, humour, and keen insight. Dr. Leanne Elich is an award-winning Sales Psychology and Business Strategist, author, speaker, and one of Australasia's most successful Technology Business Executives. Leanne is a pioneering thought leader and sought-after expert in psychology and neuroscience applied to business. She works with companies to empower their ability to ethically influence consumer behaviour. With a PhD in Cognitive Neuropsychology and a catalogue of publications, Leanne was awarded the 2023 Top 20 Women in Business. Her mission is changing business, one brain at a time.

Samantha Harnish & Alyssa Burke, Integrative Health Practitioners and co-owners of Balanced Friends, Samantha Harnish & Alyssa Burke, Integrative Health Practitioner: Detox Expert Starting from the beginning

The invitation: Reclaim your inner power If you’re burned out, know this: You’re not broken. She blends neuroscience, metaphysics, and ancient wisdom to help burned-out professionals cultivate deep