Your Audience Does Not Need Foreplay
Updated: Jul 13, 2023
Written by: Allyza Shaine, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
"Unlock your sales potential: Break free from the 'nurture' myth and sell to ready-to-buy clients today!"
The biggest misconception in the online space right now, especially regarding signing clients? Is the nurture period, aka time. Do you need more time? More time before you are qualified to be a better option for your potential clients? More time to garner followers? Because more followers mean more money, right? After all, business is just a numbers game, right?
More time = More followers = More money
And that may have been your truth before but let me tell you, you can pick a different reality 🤫 After all, it makes sense that coaches with longer “experience” — 10 years in marketing — sound more credible than two years, right? At least to become the first choice or the go-to coach in your space for ready-to-invest clients… And yeah, sure, it may take time to build rapport and position yourself in a saturated market. But like I said, it doesn’t have to be like that for you.
Why?
Because Your audience doesn’t need foreplay
Yep, you heard that right.
They don’t need to be nurtured for at least six weeks (typical launch runway), they don’t need to be teased, and they don’t need any games.
Some of your audience is ready for 3rd base. And you're cockblocking yourself.
Premium clients are solution-oriented. They are the 1% of your audience that are ready to pay and do the work.
So when they see someone offering the solution they need, they buy it asap. No questions asked, No hassle, No “Is there a guarantee?”
Because believe it or not, YOU have clients ready to buy… Right now
The question is, are you offering up your solution to them now? Or are you waiting because you have to nurture them? I.e., taking a lead temperature check because you were told/taught to?
(are they hot, are they warm, are they cold?)
I mean, it's good to track the temperature BUT also knows you have high-caliber clients who are lurking and waiting for the right offer… otherwise, you’re missing out on sales because you aren’t selling to the ready-to-buy clients, even if they’ve never spoken to you.
That’s why you have to sell every day. Stop cock blocking yourself.
Are you offering your solution every day to your audience?
Are you resonating with this? If so, more disruptive marketing madness is happening in my FREE email series. Simply click here to start on your way.
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Allyza Shaine, Executive Contributor Brainz Magazine
Allyza Shaine, the pioneering Authority & Marketing Coach and Founder of the A.T.M Method™, is a true unicorn in her field. With a former US Marine background, she brings a fresh perspective and unique approach to coaching. Her insights on women's wealth have been featured on CBS News, ABC News, and shared alongside influential figures like Sally Krawcheck and Monique Idlett-Mosley. As the founder of The Qavah Company, she specializes in positioning powerhouse coaches as industry leaders. Living the military lifestyle while traveling with her three girls, Allyza embodies resilience and empowers others as the generational wealth catalyst for female entrepreneurs. Her transformative journey inspires women worldwide to break generational barriers and achieve unimaginable success on their own terms.
