Why Traditional Coaching is Failing You and What Actually Works Now
- Brainz Magazine
- Aug 7
- 4 min read
Written by Laurie Hawkins, Leadership Advisor
Laurie Hawkins is a transformational leadership advisor and founder of Hawk Inspired, guiding high-achieving leaders to align ambition with authenticity. Blending soul, strategy, and nervous system wisdom, she helps leaders rise with purpose, power, and deep fulfillment.
Let’s get honest. The coaching industry is saturated with programs that promise transformation but deliver repetition. If you’re a high-performing leader who has invested in coaches, masterminds, and mentorship but still feels a sense of disconnection, you’re not alone.
The truth?
You’re not the problem. The model is.
Most traditional coaching is built to help you do more. But what happens when you’ve already done it all and still feel like something is missing?
We are entering a new era of leadership, one where success isn’t measured by how fast you scale or how full your calendar is. It’s one where alignment, wholeness, and energy are the real currencies.
And traditional coaching hasn’t caught up.
The collapse of the coaching status quo
A 2023 survey by the International Coaching Federation found that 89% of executives working with coaches report increased productivity, yet more than 60% said they still feel misaligned or unfulfilled. That's a red flag. We're producing results, but not resonance.
“High-achieving women don’t need more to-dos. They need to feel their lives again. To remember who they are beneath the mask of performance.” – Laurie Hawkins
That’s the ache I hear every day in my work.
“I’ve hired the coach, followed the system, hit the goals, but why do I still feel so off?”
Because traditional coaching:
Trains performance, but not presence.
Builds strategy, but ignores soul.
Teaches discipline, but not identity.
This is not an attack on the past. I’ve been a part of it as well. It’s an invitation to a new frontier.
Real examples: When traditional coaching falls flat
Let’s talk about Lisa, a powerhouse VP at a national brand who came to me after completing two high-ticket coaching programs. She was told to refine her leadership style, build her personal brand, and optimize her mornings. She did it all. To the outside world, she looked unstoppable.
But inside, she was spiraling.
What those programs missed was her nervous system, her trauma patterns, and her disconnection from the little girl inside her who learned to equate love with performance.
We didn’t start with goals; we started with capacity.
We didn’t give her a to-do list; we gave her tools to regulate, feel, and reclaim.
Six months later, not only did she scale her division by 30%, but she also felt joy for the first time in years. She began laughing again, sleeping through the night, and got her life back. She built her next level from that place.
The core problem: Coaching that starts from the outside in
Traditional coaching was built for a different generation, one where “success” meant career milestones and external metrics. But today’s leaders are asking better questions:
“What if my nervous system is driving my business decisions?”
“What if the burnout isn’t solved by scaling down, but by reconnecting in?”
“What if I don’t need a better planner, I need a better relationship with myself?”
These are not mindset questions. They are identity questions.And you can’t solve them with an accountability checklist.
The five hidden gaps in traditional coaching
1. It teaches change, not transformation
Transformation requires safety. Without nervous system support, change never sticks; it just cycles.
2. It ignores identity evolution
You can't lead at the next level if you're still running patterns rooted in childhood survival.
3. It uses outdated motivation models
Push. Hustle. Reward. Repeat. But modern leadership requires resonance, not force.
4. It rewards masks
Most programs coach the performer, not the person behind the curtain.
5. It commodifies growth
When every program promises “10X in 10 weeks,” we lose the sacredness of slow, sustainable, integrated expansion.
“You’re not here to fit into someone else’s blueprint. You’re here to lead from your own.” – Laurie Hawkins
What actually works in 2025 (if you’re ready to lead differently)
We are entering what I call the Era of Embodied Expansion. The women and leaders I serve aren’t interested in surface-level success. They’re done pretending, pushing, and proving. They want to feel alive in their work, their bodies, their families, and their purpose.
Here’s what they need:
Nervous system literacy: Understanding your thresholds, triggers, and how to hold more without cracking.
Neuro-identity evolution: Rewiring not just your thoughts, but the identity underneath them.
Somatic strategy: Using the body as a business partner, not just a vessel to drag across the finish line.
Integration over implementation: Choosing depth over speed, wisdom over regurgitation.
The new invitation
We don’t need more noise in this space.
We need truth-tellers. Pattern-breakers. Women who are willing to come home to themselves so they can lead the world with clarity and wholeness.
This is not coaching as usual.
This is awakening leadership… from the inside out.
So, if you’ve tried the traditional path and it still left you empty...
If you’re wondering why it’s all working on paper but not in your body...
If you’re tired of trying to fix yourself when you were never broken...
This is your sign.
Not to do more.
But to come home.
“This isn’t about becoming someone new. It’s about becoming who you always were, before the world told you who to be.” – Laurie Hawkins
Let’s stay connected
Follow me on Instagram and LinkedIn to join this next-level conversation around soul-aligned leadership, nervous system liberation, and building success that actually feels like freedom.
We’re just getting started… and you belong here.
Read more from Laurie Hawkins
Laurie Hawkins, Leadership Advisor
Laurie Hawkins is a transformational leadership advisor, speaker, and founder of Hawk Inspired. She helps high-achieving entrepreneurs and executives align ambition with authenticity, blending business strategy, identity work, and nervous system intelligence to fuel sustainable success. With over 30 years of experience in sales leadership and personal transformation, Laurie is known for creating powerful spaces where leaders can expand into their next evolution. She is the creator of the Wake the F Up Festival, Ready for More, and The Expansion Room, designed to support those craving a deeper, more fulfilling way to lead and live.
