Written by: Moniek James, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Now more than ever, it matters that business owners are sending the right message. As trends come and go and consumer habits change, the businesses that can adapt their messaging to suit the current reality come out on top. As business and brand owners, we’re supposed to focus on the bottom line, and we need to keep a steady flow of customers.
As competition for attention gets more intense and customers become savvier about choosing the brands, they’ll connect with and support, creating content is a great way to stand out online. Content marketing allows businesses to create the conversations that their intended customers will be interested in, delivered in the way they’ll clearly understand and resonate with.
Content marketing allows business owners to maximize their promotional effectiveness; every blog post, video or social media post presents a chance to meet a potential customer at every step of the buying journey. Marketers like us can anticipate and create the information that a customer will be looking for to help them determine what to buy when they’re ready to buy it. To top it off, this can be done without spending a lot of money! Even if blogging or making videos isn’t your cup of tea and you’d prefer to pay for advertising, your content matters because you still need to have something to say in your ads.
According to a study by DemandMetric, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. If you’re currently investing in traditional advertising to get leads, consider investing in content to nurture those leads.
When you’re creating content, you’re able to professionally toot your own horn while deepening the connection with your audience.
Starting a business isn’t as difficult as it once was, and anybody can pop up online with something to sell. Your followers, fans, and subscribers can engage with your content on a consistent basis and develop the Know, Like, Trust factor that is so important for selling online. Your content is proof that potential customers and clients can be confident in the ways you can help them. You become more credible, more relevant and your business reaches more people.
You have customers out there that don’t know they need you (yet); you have an opportunity to put your content to work and build the business you’ve always wanted. Your content marketing matters because it’s an essential ingredient in generating awareness for your business. Your efforts will allow you to position yourself as an expert, guide your prospects to the answers they’re looking for and ultimately offer your products.
Moniek James, Executive Contributor Brainz Magazine
Moniek James is a veteran, military spouse, speaker, author, columnist and serial online entrepreneur. As a Master Content Strategist, her passion is teaching purpose-driven business and brand owners how to leverage strategic content marketing to build awareness, establish credibility and create their profitable digital footprints. Since 2015 her #BabyStepstoGreatness show on Periscope and Facebook Live has amassed hundreds of thousands of views and over one million engagements.