Why 95% of People Fail and How You Can Be the Exception
- Brainz Magazine
- Jun 20
- 4 min read
Written by Tan Chrissis, Speaker and Mindset Coach
Tan Chrissis is a Speaker and Mindset coach, serving as the CEO of CognitiveVerse, a platform dedicated to personal growth and cognitive wellness.
Let’s cut to the chase: most people don’t fail because they’re not talented. Or smart. Or capable. They fail because they never fully commit to success. Here’s the hard truth: 95% of people give up on their goals. They quit too early. They fall back on comfort. But the 5% who break through? They think, feel, and act differently.
This article is your blueprint to becoming one of them.
The stark truth about failure rates
What the numbers really mean
It’s not just a scary statistic, it’s reality. From startups to side hustles, fitness to financial goals, most people stop before they ever reach momentum.
The 95% aren’t dumb. They’re simply misaligned with what success actually demands.
Is it luck or something else?
We love to chalk success up to being "in the right place at the right time." But real winners don’t rely on luck. They create consistent habits and adapt fast. That’s not luck. That’s intentional living.
The most common reasons people fail
Lack of clarity and purpose
If you don’t know what you want, how can you get it? Most people set vague goals like "be successful" or "make more money." Clarity is power. Define it. See it. Own it.
Fear of judgement and rejection
Worried about what people might think? That fear has killed more dreams than failure ever will. The truth? People are too focused on their own lives to care for long.
Inconsistent effort and poor discipline
Motivation feels great until it vanishes. The 95% work hard when they feel like it. The 5% work smart regardless of how they feel.
Chronic procrastination
Putting it off until Monday turns into months. Deep down, procrastination is fear in disguise. Tackle it like a boss.
The psychology behind why most people quit
The comfort zone illusion
Comfort feels safe, but it’s a slow death for ambition. Growth lives just outside your routine. The longer you stay safe, the further success drifts.
Instant gratification vs. long-term success
Wanting results now sabotages your future. Success takes time, period. The 5% delay gratification. That’s their edge.
What the 5% do differently
They make failure part of the plan
Failure isn’t the opposite of success. It’s the path to it. High performers fail fast, fail forward, and use failure as feedback.
They prioritize identity over outcomes
It’s not about what they achieve, it’s about who they become. Want to run a marathon? Become a runner. Want wealth? Think like an investor.
They commit beyond motivation
Motivation fades. Commitment doesn’t. Successful people show up even when it’s inconvenient.
The power of a compelling "why"
Emotion drives motion
Logic convinces. Emotion compels. Without a deep emotional reason to succeed, you’ll quit when things get hard and they will.
How to discover your deep motivation
Ask yourself: What would my life look like if I never changed? What’s at stake if I stay stuck? Let that fire fuel you.
Building systems that set you up to win
Habits > willpower
Willpower is limited. Systems aren’t. Successful people design their environment to support their goals. Think triggers, routines, and automation.
Daily rituals of high performers
Morning routine. Focused work blocks. Regular reflection. These aren’t optional. They’re the foundation.
Rewiring your mind for resilience
Neuroscience and growth
Your brain isn’t fixed. Through neuroplasticity, your thoughts can literally rewire your identity. New thoughts = new results.
The role of self-talk and belief systems
Your internal dialogue shapes your destiny. Speak to yourself like someone you’re responsible for helping.
Accountability and environment
You are who you surround yourself with
The environment is everything. Want to grow fast? Hang out with people who challenge your limits, not your self-worth.
The importance of radical honesty
Stop sugarcoating. Be honest about what’s working and what isn’t. Growth begins where excuses end.
From trying to becoming: The final leap
Burn the boats mentality
When failure isn’t an option, commitment skyrockets; create conditions where quitting isn’t easy.
Becoming unavailable for mediocrity
Raise your standards. Make success non-negotiable. Decide you won’t settle for average.
Conclusion: Be the exception, not the statistic
The truth is, success isn’t reserved for the chosen few; it’s earned by the relentlessly committed.
You don’t need more motivation. You need to make a decision. Right now. Decide to be in the 5%.
Own your identity. Sharpen your habits. Surround yourself with winners.
Because once you stop flirting with success and start marrying the process, you stop being the rule and start becoming the exception.
Read more from Tan Chrissis
Tan Chrissis, Speaker and Mindset Coach
Tan Chrissis is a visionary leader in cognitive wellness and personal growth. As the founder and CEO of CognitiveVerse, he has developed innovative tools to enhance mental performance and unlock human potential. Tan’s expertise spans cognitive strategies, digital innovation, and lifelong learning, empowering individuals and organizations to thrive in a fast-evolving world. Through his work, he aims to inspire others to achieve clarity, creativity, and growth.
