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Why 95% of Generative AI Projects Fail and Lessons for Success

  • Writer: Brainz Magazine
    Brainz Magazine
  • Aug 26, 2025
  • 3 min read

Sree is a healthcare technologist, a startup mentor and a blogger. He is an MD, an MBA, and is currently the Director of Product Management for Elumina Health Inc., where he is building an electronic health record customized for Home Healthcare.

Executive Contributor Dr. Sreeram Mullankandy

The recent publication of an article from MIT, as highlighted by Fortune, sheds light on a staggering statistic: 95% of generative AI (GenAI) projects fail. While this may seem alarming, it also presents an opportunity for businesses to reflect on their approach to implementing AI solutions. As a health-tech AI specialist, I’ve seen firsthand how the right strategies can turn potential failure into remarkable success. Let’s explore the reasons behind this high failure rate and how organizations can avoid becoming part of the statistic.


Coworkers collaborating on AI project during business meeting in office.

Misaligned expectations and use case identification


One of the most common pitfalls is the assumption that hiring a few data scientists or generative AI specialists will automatically yield transformative results. AI is not a silver bullet; it requires thoughtful planning and alignment with business goals. The key lies in identifying the right use cases. Organizations often jump into AI projects without fully understanding the specific problems they aim to solve, leading to wasted resources and disillusionment.


In my experience, success comes from focusing on targeted challenges. For example, implementing generative AI to automate manual documentation processes resulted in a 30% increase in productivity for one of my projects. This success wasn’t accidental; it stemmed from a clear understanding of the problem and how AI could address it effectively.


Team collaboration and user adoption


Another critical factor is the outlook and collaboration of the team driving the initiative. For generative AI projects to succeed, buy-in from both executives and operational teams is essential. If an AI initiative is solely executive-driven without input or support from the teams who will use it, resistance is inevitable. Employees may feel disconnected or overwhelmed by the technology, leading to poor adoption rates and eventual failure.


User onboarding is equally important. Teams need to understand how AI tools will enhance their workflows rather than replace them. Transparent communication, training, and ongoing support can bridge the gap between skepticism and enthusiasm.


The role of executive buy-in


While executive buy-in is crucial, it must be accompanied by a realistic understanding of what generative AI can achieve. Leaders should set achievable goals and allocate adequate resources for experimentation and iteration. Generative AI is evolving rapidly, but it is still a relatively new technology. Judging its potential prematurely can stifle innovation and prevent organizations from reaping long-term benefits.


Learning from success stories


Despite the perceived high failure rate, generative AI has proven transformative in many industries, including health-tech. From streamlining administrative tasks to enhancing patient care through personalized recommendations, successful projects demonstrate the immense potential of this technology when implemented thoughtfully.


Organizations should study these success stories to understand what worked and why. Collaboration with experienced professionals, iterative testing, and a willingness to adapt are key ingredients for success.


The path forward


Generative AI is undeniably a powerful tool, but its success hinges on strategic planning, team collaboration, and realistic expectations. Rather than focusing on the failures highlighted in studies like MIT’s, businesses should treat them as learning opportunities. The technology is improving every day, and many of us already use it to enhance productivity in our daily lives.


By identifying meaningful use cases, fostering team alignment, securing executive buy-in, and learning from those who have succeeded, organizations can unlock the true potential of generative AI and avoid becoming part of the 95% statistic.


Follow me on LinkedIn, and visit my website for more info!

Dr. Sreeram Mullankandy, Director of Product Management & Clinical Quality

Sree is a medical doctor, technologist and startup mentor on a mission to revolutionize healthcare. He combines his medical expertise with tech innovation to create digital health solutions that bring healthcare right to patients. His goal is to make healthcare more accessible and affordable for everyone. Currently, he is working on exciting AI-based health-tech projects in the home healthcare space, while mentoring future innovators in digital health startups.

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This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

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