Unlock Effortless Luxury with SupperClub – Exclusive Interview with Mehreen Omar

Mehreen Omar is the Co‑Founder & CEO of SupperClub Middle East, a trailblazing luxury-membership platform redefining the meaning of lifestyle access across nine countries. What began as a bold idea in 2020 has grown into a regionally celebrated brand, one that global banks, top hospitality groups, and elite partners trust to deliver premium experiences with discretion, ease, and value.

Mehreen Omar, Co-Founder & CEO

Who is Mehreen Omar?

I'm the Co-Founder and CEO of SupperClub Middle East. I build things that didn't exist before, platforms that shift how people access luxury, experience their cities, and think about what membership should actually mean. I also mentor founders who are brave enough to challenge industries that desperately need disruption.

What inspired you to start SupperClub, and what problem are you solving for your members?

Honestly? I was tired of the absurdity of it all. You're a paying member, but you can only bring two guests. You have "unlimited" access, but only four times a month. You get a discount, but first you need to show a card, enter a code, and have an awkward conversation with your server.

I thought: Why does accessing the best of a city have to feel like navigating an obstacle course?

SupperClub exists because luxury should be effortless, not exhausting. We remove every barrier between desire and experience – no vouchers, no limits, no fine print. Just seamless access to the extraordinary.

How does SupperClub differentiate itself from other lifestyle or membership platforms?

Most platforms give you deals. We give you freedom.

Unlimited guests. Unlimited usage. No codes, no vouchers, no cards to flash. You book through SupperClub, show up, give your name, and everything is already taken care of. It's discreet, elegant, and designed for people who value their time as much as their experiences.

The difference isn't what we offer; it's what we don't ask you to tolerate.

What can members expect when they first join SupperClub?

Immediate access. No waiting periods, no "getting started" tutorials.

From day one, you're unlocking exclusive discounts and offers at Jumeirah, Ritz Carlton, Rosewood, Mandarin Oriental – elite venues where service is an art form. These aren't public promotions or deals anyone can find online. They're privileges negotiated specifically for our members, applied automatically at booking. Your reservations get priority. Your experience is frictionless.

Most memberships make you work for the perks. We make the perks work for you.

How do your exclusive partner experiences elevate the lifestyle of your members?

We don't partner with venues that check boxes. We partner with venues that set standards.

Every restaurant, beach club, spa, and hotel in our network was chosen because they deliver consistency, exceptional service, and experiences worth remembering. Our members don't wonder if they're going to have a great night – they know they will.

That confidence? That's what elevates lifestyle. Knowing that wherever you go, excellence is the baseline.

What are the biggest benefits your members tell you they've gained from using SupperClub?

Three things come up constantly: time, ease, and unapologetic indulgence.

They're dining out more because it's no longer complicated. They're bringing whoever they want because there's no guest limit. They're saving significantly without feeling like they're "using a coupon."

But what I hear most? "I stopped overthinking it. I just go." That's the point. Luxury shouldn't require mental math.

How does SupperClub make accessing luxury experiences more seamless and affordable?

Technology. Intention. Discipline.

Our platform is built so exclusive discounts and offers apply automatically the moment you book – no codes, no screenshots, no showing a card. These aren't generic promotions; they're member-only privileges that don't exist anywhere else. You don't ask for your discount; it's already embedded in your reservation.

Affordability isn't about slashing prices. It's about exclusive access that compounds value when you can bring unlimited guests and use these offers unlimited times. The savings become exponential. When access is seamless, you use it more. When you use it more, the value becomes extraordinary.

What kind of results do your clients experience after becoming members?

They stop rationing joy.

I see members who used to save fine dining for special occasions now going twice a week. Families who never brought their kids to luxury venues because "it's too expensive" now making it a regular thing. Corporate clients using us to close deals, reward teams, and entertain clients without the usual hoops.

The financial savings are real, but the psychological shift is bigger. They stop asking "Can I afford this?" and start asking "Where do I want to go tonight?"

How do you decide which brands and venues to partner with?

I ask one question: Would I bring someone I'm trying to impress here?

If the answer is no, we don't partner. Service quality, brand reputation, and consistency are non-negotiable. I'm not interested in volume – I'm interested in venues where our members feel genuinely taken care of.

We're building a portfolio of experiences people remember. That requires curation, not collection.

What has been your biggest achievement with SupperClub so far?

We've expanded across multiple countries, onboarded hundreds of premium partners, and built corporate loyalty integrations with brands like Visa, Samsung, Skywards, and Adnoc.

But the achievement I'm proudest of? Changing the conversation.

Five years ago, "membership" meant restrictions. Today, because of what we've built, people expect better. They expect unlimited. They expect seamless. They expect what SupperClub delivers.

That shift – that's legacy.

What advice would you give someone hesitant to invest in a lifestyle membership like SupperClub?

Stop thinking of it as a discount card. It's an investment in how you live.

Calculate how many times you've skipped a great restaurant because you were mentally adding up the cost. Or chosen a mediocre option because it was "easier." Or said no to spontaneous plans because it felt too complicated.

SupperClub removes that friction. It gives you permission to say yes more often. And when you say yes more often, life gets infinitely more interesting.

If you value your time, your experiences, and your peace of mind, this isn't an expense. It's infrastructure.

What's next for SupperClub, and how will you continue to help members unlock value?

Geographic expansion is already underway. Deeper partnerships with global brands. A more intelligent platform that anticipates what you want before you ask for it. And more curated privileges that extend beyond dining, travel, wellness, entertainment.

But here's what won't change: our obsession with removing friction.

Every decision we make is filtered through one lens: Does this make our members' lives easier, better, richer? If the answer is yes, we build it. If not, we don't.

The goal isn't to be the biggest membership platform. It's to be the one people can't imagine living without.

Visit my website for more info!

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