The Woman Behind Auratherapy and the Art of Self Healing – Exclusive Interview with Laura McCann
- Dec 10, 2025
- 9 min read
Laura McCann is the Founder and CEO of Auratherapy – an energy healing and aromatherapy brand built to solve a modern problem: people are overwhelmed, disconnected, and looking outside themselves for answers, yet true change requires a different path – becoming your own healer. As a wellness innovator and author, Laura has created a method that brings the ancient and the modern together, pairing chakra-based energy work with data-informed aura and chakra insights, breath-led rituals, and premium essential oil blends. Auratherapy manufactures their products in Asheville, North Carolina, and her retail store downtown at the historic Grove Arcade and in Miami, in the artsy Wynwood neighborhood, provide a sanctuary for those seeking to know their vibrational selves better.
Through Auratherapy’s products and services, Laura translates big spiritual concepts into daily practices you can actually do: a reset for your mood, a ritual for your nervous system, a scent-and-breath routine that helps you shift your state in minutes. Her work is designed to be felt immediately and lived consistently – because personal transformation isn’t a single breakthrough; it’s what happens when you remember to adore yourself, on purpose, every day.
Laura is also the co-author of Auratherapy: A Guide to Adoring Yourself, Your Chakras, and Your Aura, a guide to self-leadership through energy awareness. Whether she’s building a brand, creating wellness events and communities, her mission is clear: give people practical tools to regulate, realign, and rise – one breath at a time. She calls it “Adoring Yourself!”
Laura McCann, Founder & CEO of Auratherapy
Who is Laura McCann? Tell us something interesting about you.
I’m a founder, a builder, and a teacher at heart. My Aura is yellow: mentally focused and optimistic with a green center, which means I am compassionate and visionary. I love taking a category like aromatherapy and figuring out how to make it mainstream and a replacement for fragrance, which is harmful to your body, mind, and spirit.
In business, this makes me direct, strategic, and execution-focused. I care about clarity, great design, and experiences that deliver real value. I love digging into ideas, design, product development, and creating worlds that support personal transformation. I’m happiest when I use both my right and left brain superpowers.
My favorite thing is to create a user journey, a physical experience, like our aura and chakra reading paired with our aromatherapy scent consultation, and turn it into the moment someone realizes, “Oh – I can change how I feel, right here, right now.” Something interesting about me is that my personal health journey became a major catalyst for my work. I was diagnosed with Habba Syndrome in my forties. It taught me that stress isn’t just mental – it becomes physical, emotional, and energetic. That wake-up call shaped my commitment to creating tools that help people regulate their nervous system and reconnect to self-trust. The heart of my work is simple: you can adore yourself back to energetic coherence, one breath at a time.
What inspired you to start Auratherapy and focus on aura photography, chakra work, and aromatherapy?
Auratherapy started with a question I couldn’t let go of: What could I do to heal myself that required minimal time and facilitation? The answer for me was breathwork. I realized I wasn’t breathing. As a busy, serial entrepreneur and single mom, I needed a shortcut. Something I could do for myself, without a guru, a mat, a class, an intermediary. When I discovered aromatherapy, I was given a collection of seven chakra blends. This was a new modality for me. I found I was taking these amazing, deep, transformative scented breaths, and changing my habits to intentionally schedule time for shifting. Transformation requires repetition. It requires a ritual and an intentional practice. I finally found “my leverage". I wanted to figure out how to share what I was learning.
Aromatherapy became my doorway because scent is immediate – it can shift your state in seconds, and your limbic brain offers all kinds of new access points to rewiring the mind and body with big and little aha moments. Chakra work became my framework because it gave me language to what I was feeling, a location in the body to pinpoint, and specific things I could do to shift and self-actualize. Feeling anxious? Open your heart. Burnt out? Slow down the solar plexus. I finally understood what I was doing energetically, where I was overgiving, where I was shutting down, where I was depleted, where I was afraid to be seen.
When we introduced aura and chakra imaging software to our business, we finally had the diagnostic tool that became the bridge between ancient wisdom and modern insight, offering our clients a structured reflection of what’s happening and where to focus. Data-driven readings take away the woo-woo and leave you with information. You decide what you want to do with it; we just give you the tools.
Auratherapy is my way of bringing all of this together – products and services, ancient and modern – so healing becomes personal. Not something you “believe in,” but something you practice.
How does an aura reading or chakra analysis work, and why is it beneficial?
An Auratherapy reading is designed to be a structured, grounded experience – insight you can use, not a spiritual performance. We begin with a modern aura scan that provides an energetic snapshot. Then we translate what shows up through a chakra framework so clients can understand it in human terms: stress patterns, emotional themes, and where energy may be overactive or depleted.
The benefit is clarity and direction. People often walk in saying, “I don’t know what’s wrong – how can I figure out what is actually going on.” A reading helps them name what’s happening and, most importantly, what to do next. We don’t stop at information; we turn insight into a plan: breath cues, simple rituals, and scent recommendations that support regulation and alignment.
It’s beneficial because it meets people where they are: busy, overwhelmed, and needing tools that work in real life. You leave feeling seen, steady, and equipped. We’ve done over 11,000 readings and we have built expertise, we see what people are doing energetically to cope with daily living.
What kind of people or clients benefit most from your services and products?
Auratherapy is for people who are functioning – but want little hacks to be their best selves. Often, they’re high performers, caretakers, founders, creatives, empaths, leaders, or anyone curious about energy. We all look “fine” from the outside, yet feel anxious, scattered, tired, or emotionally flat inside. Our Imaging system, developed by Inneractive, is like an X-ray for the mind, body, and spirit.
It’s also for people in transition: grief, burnout, fertility journeys, divorce, new motherhood, relocation, reinvention, new job or career. When life changes, your nervous system changes. Your energy changes. That’s where our work is powerful – because it helps people see where they are and reconnect with themselves with more self-acceptance.
And yes, skeptics benefit too – oftentimes we say even more than most, especially the ones who want a data-driven approach. If you’re curious but you don’t want fluff, you’ll appreciate that we share data, charts, and that you get a 14-page report you can read at home. You also have a somatic experience, where you smell our oil blends and immediately move from the mind to the body. This is a game-changer for most people, as they have limited knowledge of aromatherapy and plant-based healing.
How do your aroma-based products – essential oils, aura sprays, chakra oils – support a person’s energy, mood, and well-being?
Our products are designed as “aroma perfume” – the beauty of fragrance with the function of aromatherapy. They support well-being in three ways:
State shifting through breath: When you inhale a high-quality essential oil blend with intention, you can shift your nervous system in real time. Scent is a fast pathway to changing how you feel.
Nervous system ritual: Daily use turns a product into an anchor. The body learns: “When I smell this, I settle.” Over time, that becomes emotional resilience.
Personalization through the chakra framework: Instead of random self-care, people choose what supports their current need – grounding, confidence, expression, intuition, rest.
This is why I say transformation is a practice. The products aren’t “magic.” They’re tools, high-frequency blends, memorable scent profiles that create mood memories and shifts that help you train yourself back into calm, clarity, and self-trust. In the end, you become the main ingredient.
Can you share a story or example of a client whose life or energy transformed after working with you?
A family once came into our store together – three generations: a grandmother, parents, and their daughter in her 30s. We offered aura and chakra readings for everyone. After the grandmother and mother finished, they stepped away for a moment, and the father and daughter stayed with me to review the daughter’s results more closely.
Her reading was striking. She was living with a serious illness – her immune system was under significant strain – and it showed in the areas of the chakra system connected to physical resilience and vitality, which appeared low. But what stood out just as strongly was the quality of her aura: rich violets and blues, often associated with intuition, faith, and a deep connection to inner strength. In other words, while her body was carrying a heavy load, her spirit was unmistakably steady. She seemed to be drawing on trust – both in herself and in something greater than herself—as a real source of support.
As we talked through this, her father became emotional. Not because we were “telling the future,” but because the reading put words to what their family had been living: the courage it takes to keep showing up, and the invisible ways someone can cope and stay anchored even in difficulty. The father and daughter also appeared energetically very attuned – connected in a way that felt protective and deeply supportive. We also observed a wider range of expression in the family dynamic overall, which is common when a family is under stress, and everyone is trying to love each other in the best way they know how.
A few weeks later, the father mailed a handwritten card to thank us. He said the experience was incredibly meaningful – that his daughter felt seen and understood in a way she hadn’t felt in a long time. That’s what we aim for at Auratherapy: not judgment, not labels – just a clear mirror and a moment of recognition that says, “We see you.”
What makes Auratherapy different from other wellness or holistic healing offerings out there?
Auratherapy is built on one principle: healing should be actionable, and you are your own healer.
We’re different because we combine:
Products + Services + Events: not just an experience, and not just a product line – we have created an ecosystem.
Ancient wisdom + modern structure: chakras and energy, translated into practical language and consistent rituals.
Premium aromatherapy designed like fragrance: elevated, wearable, and functional – without the synthetic overload.
Self-leadership: our goal isn’t dependency. Our goal is that you create rituals and habits you can master.
We don’t sell mystery. We teach a method. We offer this in our stores, at retreats and events, and partner with some of the best wellness brands in the industry.
How do you integrate science (data, biofeedback) with spirituality (energy, chakras, healing) in your approach?
I believe science and spirituality are two languages describing the same human experience. Data gives you a snapshot. Spirituality can give your life meaning. When you combine them, you get both insight and transformation.
In practice, we use modern tools to capture patterns and create clarity, then we translate that information through the chakra framework and apply it through ritual: breathwork, scent, and daily practices that regulate the nervous system. That’s the bridge.
I’m not interested in “woo.” I’m interested in results – more calm, better boundaries, clearer decisions, more self-trust, and a stronger relationship with your own body and inner knowing.
What’s a common misconception people have about aura readings or energy work – and how do you address it?
The most common misconception is that aura readings are either fake or that they’re supernatural and predictive.
Neither is true in the way we practice. An Auratherapy reading is not fortune-telling, and it’s not a replacement for medical care. It’s a structured reflection tool. It helps people see patterns, name what they’re experiencing, and choose supportive actions.
I address the misconception by keeping the work grounded: clear language, practical takeaways, and an emphasis on personal responsibility. The reading is the beginning. We provide that. The ritual is the transformation. That’s on you!
If someone is curious but skeptical, what would you say to encourage them to try an aura reading or your aromatherapy services?
I would say: you don’t have to “believe” in anything. Treat it like an experiment.
Come in once. Get your reading. Notice what resonates. Leave with one simple practice and try it for seven days. If you feel no difference, you’ve gained information – and you can move on. But if you do feel a difference, you’ve discovered a tool you can use for the rest of your life.
Most skeptics don’t need convincing – they need a grounded experience that respects their intelligence. Auratherapy is designed exactly for that: practical, elevated, and results-driven. The goal is not to make you more spiritual. The goal is to help you explain “you to you”.
Call to Action: If you’re ready to stop outsourcing your well-being and start building a daily practice that actually changes how you feel, Auratherapy is a powerful place to begin. Start with an aura and chakra reading to get clear on what your system needs right now, or choose a chakra blend and pair it with a simple breath ritual for the next seven days. Healing doesn’t have to be complicated, but it does have to be consistent. And that consistency begins with one decision: to adore yourself, today.
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