Laura McCann

Founder & CEO of Auratherapy

Laura McCann is the Founder & CEO of Auratherapy, a luxury wellness house redefining fragrance as a functional ritual for modern life. A former child star raised in France, Laura’s early years were shaped by performance, creativity, and reinvention. She later moved through the New York fashion world, where taste, sensorial detail, and brand storytelling are everything, before becoming a tech entrepreneur. Over the past 30 years, she has founded and built businesses across CPG and technology, bringing a rare blend of creative direction and operator discipline to the wellbeing space.Auratherapy is the synthesis of that background: elevated product design, modern innovation, and real-world impact. Laura pioneered “breathable scent”, premium, essential oil-based Aroma Perfumes and water-based aura sprays created to support mood, focus, calm, and emotional regulation. The brand pairs luxury fragrance craftsmanship with data-driven aura and chakra readings that translate energetic patterns into a personalized scent prescription and daily ritual.Laura is also the author of Auratherapy: A Guide to Adoring Yourself, Your Chakras, and Your Aura, a modern guide to using breath, intention, and scent as practical tools for self-leadership. Her work extends beyond product into experience-led wellness: Auratherapy serves clients through retail and aura reading services in Miami and Asheville, and through a growing ecosystem of education, events, and personalized rituals. She is also developing Aura Sanctuary in Asheville, an immersive home for training, creation, and community, designed to bring the Auratherapy method to life through workshops and experiential programming.At the heart of Laura’s work is a clear mission: helping people reclaim their breath and remember they are vibrational beings. Through the practice of adoring yourself, returning to self with intention, reverence, and repeatable rituals, Auratherapy becomes a pathway to transformation. Known for blending polish with depth, Laura’s story spans stages and industries, now focused on one modern truth: when you change your state, you change your life, one breath at a time.