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The Story Behind My Rising Jungle – Exclusive Interview With Nina Van Rompaey

Nina Van Rompaey is the co-founder of My Rising Jungle, where she combines her passion for writing, storytelling, and creativity with extensive business experience to help entrepreneurs enhance their online presence. On a mission to demystify content creation and eliminate superficial Instagram strategies, Nina offers strategic video content, website development, and copywriting services. She is determined to simplify online marketing, empowering business owners to show up on social media authentically, connect with their ideal audience, and move their business forward.


photo of Nina Van Rompaey

Nina Van Rompaey, Instagram & Business Strategist


Can you tell us a bit about yourself and what makes you unique in the world of Instagram strategy and business development?


I've had a whirlwind career that’s taken me from acting to running my own retail and e-commerce stores and working in international corporate environments.


These experiences have given me insight into human psychology and the challenges business owners face, including the overwhelm and lack of time when it comes to social media.


But at the heart of it all, storytelling has always been my passion. Now, I combine my creativity with business expertise to help entrepreneurs navigate the world of Instagram by simplifying content creation and offering tailor-made solutions that empower them to grow their businesses and connect authentically with their audiences.


What inspired you to create my rising jungle?


I was inspired to create My Rising Jungle as a personal experiment during my corporate 9-to-5 job. Following the closure of my first retail business, I was making a rapid career rise in the corporate world; however, it didn’t feel very inspiring to me, and I couldn’t imagine doing this for the rest of my life.


During the long drives to the office, I started listening to various motivational podcasts when I stumbled upon one related to social media. I decided to see what Instagram was all about, and still vividly remember what it’s like to be new there. Looking around, I thought, 'This is SO hard,' 'How does everyone do it?' and 'This isn't for me.’


I quickly realised that while Instagram isn’t rocket science, it does take time to grasp all its do's and don'ts. With so much information available, plus all the constant changes to the platform, it’s easy to get confused and sidetracked.


I was very conscious about my first post, let alone showing up on camera. However, I absolutely loved writing engaging captions and connecting with people. This passion led others to ask me how they could do the same. The rest is history.


I noticed the name 'My Rising Jungle' suggests a connection to nature. Can you share the inspiration behind your brand name and how it reflects your mission in the digital marketing space?


At My Rising Jungle, our name reflects our belief in abundance and that there’s a place for everyone in the online world.


Social media can often feel overwhelming—it’s easy to get lost in the wilderness of content and competition. But once you know where you need to go and what you need to do to get there, everything falls into place.


Like a jungle, social media is wild and ever-changing. But just as in nature, where every plant and animal thrives in a balanced ecosystem, we see social media as an interconnected space where everyone can flourish without cutthroat competition.


Rather than operating from a mindset of scarcity, we embrace the natural principle of abundance. When you focus on your unique strengths, success follows naturally. This is why we emphasise authenticity, collaboration, and the recognition that we all have something unique to offer.


No one out there is you. Your personality, energy, and message are what will draw the right people to your brand. By working together as a strong ecosystem, we rise together, ensuring everyone achieves their full potential in the jungle of social media, business, and life. That’s where our name, ‘My Rising Jungle,’ comes from.


What is one key challenge your clients face, and how do you help them overcome it?


Most of my one-on-one clients are successful business owners who have owned their businesses for at least a decade. They are absolute experts and thought leaders in their field and know exactly what they want in life and in business. As social media is here to stay, they understand the importance of building a strong online presence.


Despite their profound business knowledge and experience, they still struggle to transfer their offline expertise to the online space. Additionally, they don’t have the time to closely follow social media trends or consistently create and manage content.


With limited time and a desire to focus on what they do best, they find that outsourcing their social media efforts is the most efficient way to ensure they’re maximising their online presence effectively. We help them streamline their social media strategy, offer tailored services like on-demand reels and creative copywriting, and align all of that to their overall online presence.


By taking social media off our clients’ hands, we save them time and reduce their stress, allowing them to focus on scaling their business further.


What sets My Rising Jungle apart from other agencies?


What sets My Rising Jungle apart is the combination of diverse business experience, a commitment to learning and improvement. My partner (also my mom) and I started as beginners with our first retail and e-commerce business, learning and mastering online marketing through hands-on experience.


What truly distinguishes us is our personalised approach, combined with a deep understanding of how all aspects of online marketing form a complete circle. We strategically align everything—from websites and email campaigns to sales pages and social media content—ensuring a smooth, cohesive, and enjoyable customer journey. That’s where true online business growth comes from.


We believe in exceptional customer service—not just as a principle but as the foundation of our company. Our clients are partners in a journey toward mutual growth, and our dedication to their success goes beyond transactions.


Our commitment to building lasting, trust-based relationships sets us apart in a crowded market. As our slogan says—Let's rise together!


How do your digital products help business owners grow their social media presence?


Every business owner’s journey is unique, and we all go through different stages in building our businesses. I understand that not everyone is ready for one-on-one services, especially when starting out.


Social media can feel like a loud and overwhelming space. I remember how lost I felt on Instagram in those early days. That’s why my digital products have become a true soul project. I’m committed to sharing my experience and expertise with as many business owners as possible—no matter where they are in their journey—helping them supercharge their social media presence without breaking the bank.


Our digital products, such as customizable caption templates, help business owners save time, reduce overwhelm, and increase engagement. These tools give business owners the structure they need to post consistently and strategically without spending hours on content creation.


With the rise of AI tools, many online entrepreneurs are turning to them for caption writing. However, without a deep understanding of how to collaborate effectively with these tools, many end up with captions that lack authenticity, feel superficial, and are poorly written—making them easy to spot from a mile away.


That's where my products come in—offering guidance and support to help business owners create authentic, engaging content that truly resonates with their audience.


For entrepreneurs eager to improve their Instagram presence, what’s the first step they should take?


The first step is to understand your audience. Start by asking: What are your ideal

client’s pain points? What are their ultimate goals? What drives them in life? What kind of content would truly resonate with them?


Then, tailor your posts around solving those problems or providing value that aligns with their needs. Don’t just talk to them; focus on starting conversations that invite engagement.


Use your personality and content to establish yourself as a leader in your niche. Share insights, experiences, and lessons learned to build trust and authority. Show your audience that you’re not only knowledgeable but also invested in their growth and success.


Consistency is key—plan ahead and ensure you post regularly, even if it’s just a few times a week.


If you could change one thing about your industry, what would it be and why?


If I could change one thing about the online marketing industry, it would be to foster greater transparency. Too many social media strategies can be superficial and misleading. There’s no magic pill for success; however, when used authentically, consistently, and with intention, social media can be an incredible platform for connecting with your ideal clients and growing your business.


The belief that simply being on social media and having a lot of followers guarantees success is a myth. We need more honesty and practical solutions that empower businesses to thrive. Instead of chasing followers, businesses should focus on building communities and sustainable brands.


As we wrap up, what message would you like to share with those who might be hesitant to show up on Instagram?


Whether you're your own boss, juggling a 9-to-5 with a side hustle, or managing a household as a stay-at-home mom, remember that you have a unique story.


There are people out there who need to hear it—from YOU. You have your own voice, your own message, and your own way of telling it. Authenticity resonates deeply.


Forget perfection: all you need to do is start. You will learn and grow your confidence as you go and might inspire someone else to take the next step.


Follow me on Instagram, LinkedIn, and visit my website for more info!

Read more from Nina Van Rompaey

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