The Story Behind Get Buff Coaching: Exclusive Interview With Amritta Kaur Dhillon
- Brainz Magazine
- Aug 27
- 6 min read
Updated: Sep 2
From disordered eating and chronic illness to building a global coaching brand, Reets has lived through many of the challenges her clients face. In this exclusive Brainz Magazine interview, she shares her story of resilience, how bodybuilding became her anchor, and why her mission is to demonstrate that women can indeed have it all: a thriving career, a fulfilling family life, and a strong, confident body they truly value.
Amritta Kaur Dhillon, Online Fitness Coach
Please tell us more about you.
I am Reets, a fitness coach who supports high-achieving women that appear to have everything except the energy and strength to sustain it. I have trained for over a decade, though the journey has been a long and complex one.
I grew up in a culture and generation where “skinny” was considered the gold standard, reinforced by magazines and fad diets. Being South Asian added another dimension, as weight was often a conversational focal point. Relatives would remark on whether I had gained or lost weight before even asking about school. When your body is consistently subject to scrutiny, it becomes easy to believe that it is the most defining aspect of your identity.
I was diagnosed with Crohn’s disease as a child around the age of 7. Living with a chronic condition outside of my control made me desperate to control other aspects of my life. For me, that often manifested as restriction, excessive exercise, and a conflicted relationship with my body.
At my lowest point, I was a teenager consuming only 400- 600 calories a day, forcing myself through hours of cardio, ignoring the pain in my joints, and pushing myself until near collapse still believing it was not enough.
At that time, very few women were lifting weights. Discovering YouTube changed everything. Bodybuilding showed me that fitness did not need to be about becoming smaller; it could be about creating strength and shaping with purpose. Genetics may influence outcomes at an elite level, but there is no such thing as being permanently confined to “bad legs” or “bingo wings.” Transformation is possible for anyone.
Although Crohn’s disease never disappeared, my relationship with it evolved. It forced me to prioritise recovery, manage energy, and respect my body rather than punish it. Training became my anchor through breakups, burnout, health relapses, professional milestones, and even grief. To me, training has never solely been about muscle. It has been about resilience. That principle continues to define the way I coach today.
Tell us about a pivotal moment in your life that brought you to where you are today.
The pivotal moment was when I recognised that I had been training to become smaller rather than stronger. That realisation transformed both my results and my mindset.
Training ceased to be a form of punishment and instead became an act of creation. I was no longer breaking myself down, but building something greater. This perspective continues to influence my coaching philosophy.
What drives or inspires you?
I am motivated by the disconnect between how women are perceived externally and how they often feel internally. Many of my clients are leaders in their industries, managing careers, families, and social commitments. Outwardly, they appear unstoppable, yet privately they may feel drained, disconnected, and frustrated.
Having experienced this myself, I find deep fulfilment in helping women bridge that gap. When a client tells me she finally wore a dress she had avoided for years, or that her children now want to join her workouts, it is more meaningful than any accolade. These are the indicators that the work extends far beyond aesthetics.
What is your purpose, mission, and driving force for all the work you do?
My purpose is to show women that they don't need to choose between professional achievement, family life, friendships, and personal health and to do so without burnout, by applying structure and balance. The belief that you can only succeed in a single area while neglecting the others is outdated.
My mission is to provide women with practical, sustainable tools that enable them to live freely in bodies that support them. At its core, training is about freedom the ability to live without being held back by physical or mental limitations.
What is your business name and how do you help your clients?
My business is called Get Buff with Reets, powered by The Buff Rewire System. I help ambitious women lose fat, build muscle, and build their ideal bodies with confidence, without sacrificing their careers, social lives, or family time. We focus on four pillars: the Buff Mindset Method, the Nutrition Psycho-Analysis Series, Strategic Habit Integration, and Buff Rhythm (Hormone Health).
What inspired you to create Get Buff?
The inspiration arose from frustration with an industry that, at the time, largely promoted becoming thinner and smaller. It relied on crash diets and generic programmes that overlooked stress, hormonal health, and the realities of daily life. In response, I set out to create a system that was both sustainable and adaptable to the schedules of busy women.
What are the criteria for a client to work with you?
You don’t need to have it all figured out before you start that’s what I’m here for. What matters is that you’re ready to commit. If you’re looking for a quick fix, I’m not the right coach. But if you’re willing to learn, stay consistent, and keep going even when life gets messy, you’ll thrive inside Get Buff because we’re not just chasing short-term results, we’re building bodies for life, for the long haul.
What sets Get Buff apart from other services in the industry?
Many programmes provide a plan; I provide a system. We address the root causes of inconsistency, such as self-sabotage, perfectionism, emotional eating, poor time management, and hormonal imbalances. By tackling these, everything else falls into place. As a result, my clients not only achieve results during the programme but also leave with the knowledge and systems to sustain them. You can be told exactly what to do, but if you don’t understand the ‘why', it’s pointless. The real change comes when you learn how to reprogram your habits, that’s where the work truly is.
Could you share some success stories from your clients?
One client initially believed she had no time for training. Six months later, she had dropped two dress sizes and was lifting weights heavier than she ever thought possible. Another client, a mother of two, told me her greatest achievement was not the weight loss but the fact that her children now perceive exercise as enjoyable and normal and that she can now keep up with them too. That generational ripple effect is what I am most proud of.
If you could change one thing about your industry, what would it be and why?
I would remove the extremes and quick fixes. On one end, there is the “starve yourself and train relentlessly” narrative, and on the other, the “manifest without action” approach. I believe in the power of manifestation, but only when it is combined with purposeful action. What women need is not extremes or shortcuts, but balanced strategies that work in everyday life and every season of life.
What are some common misconceptions about women’s fitness?
Common misconceptions include the belief that lifting weights makes women bulky, that cardio alone is the solution, and that years of ingrained habits can be undone in 30 days. The reality is that strength training and nutrition form the foundation, and transformation requires time. Think about how long it took to build those habits unlearning and replacing them will take time too. Yet once the momentum builds, the results can be truly life- changing.
For readers inspired by this conversation and eager to start their journey, what first steps would you recommend?
Begin with simplicity. Select one habit whether that is achieving a protein target, walking 8,000 steps daily, or attending the gym twice a week and remain consistent until it becomes second nature. Only then should you build upon it. Progress is achieved by stacking consistent small wins rather than attempting to change everything overnight.
What key advice do you have for achieving success?
Do not wait for the perfect time, as it does not exist. Begin now, even if it feels imperfect. Success is not about flawless execution from the outset but about maintaining consistency and refining along the way.
Where do you see yourself in 10 years from now?
I envision myself still lifting, still coaching, but on a larger platform. I anticipate hosting retreats, delivering international workshops, and nurturing a global community of women who no longer believe they must choose between career, family, and health. And yes I will continue to remind everyone to eat more protein and lift heavy.
Feeling stuck in your body or burnt out by quick fixes can be overwhelming, but you don’t have to face it alone. The first step is understanding that change isn’t just about following a plan; it’s about rewiring your mindset, habits, and routines so they actually last. Whether you’re a busy professional, a parent, or someone juggling both, you have the power to build a body and lifestyle you love. If you’re ready to stop spinning your wheels and start building for the long haul, book a coaching call today. Let’s work together to rewire the habits holding you back and create lasting confidence, strength, and freedom.
“Training is not solely about muscles. It is about resilience.”
“Stop waiting for the perfect time. Begin imperfectly, refine as you go.”
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