The Real Reason We Are Facing Our Current Challenges In Business

Written by: Nida Leardprasopsuk, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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I love this saying – how you do anything is how you do everything. This quote is coined by Martha Beck, an author, and life coach. As an expert in human psychology and working with hundreds of clients, I couldn’t agree more. I coach highly successful elite coaches, consultants, and experts. They are exceptional at what they do. But contrary to what most people think, even extraordinary people have challenges. There’s always more inner work you need to do to get to the next level.

Most people attempt to solve problems at the surface level because that is what we see with our eyes.

What you can’t see is the real root cause. That is where you need to go to solve your problems effectively.

Here are a few examples:

External problem: keeping underperforming employees for way too long

Internal problem: worried about what people will think about me if I fire them (self-esteem issues), conflict avoidant, beliefs about setting boundaries and rules

External problem: undercharging

Internal problem: self-esteem and self-confidence issues, money mindset block

External problem: business is not differentiated and does not stand out

Internal problem: avoiding the real problem, scared to stand out (self-esteem issues)

External problem: same business problems continue to happen repeatedly

Internal problem: avoid facing and dealing with problems, low self-awareness

External problem: avoid working towards becoming the industry leader

Internal problem: mindset towards success and ambition, self-identity issues

External problem: attracting the wrong type of clients

Internal problem: your self-belief about who you can attract and deserve to work with

External problem: lack of innovation and failure to try out new ideas in your business

Internal problem: attachment to fear, safety, and security

If you want to solve your business problems or any type of problem in your life, look internally.

Where is this really coming from?

What core issue is this a reflection of?

What am I really avoiding here?

What type of person do I have to become in order to solve this issue?

Ultimately you need to become that person, and when you do, those external problems will get solved. Otherwise, you will keep going through the same lesson again and again until you do.

To summarize, here are the steps:

1. Look internally. What inner problem is causing this?

2. What type of person do you have to become in order to solve this?

3. How can you practice being that type of person?

4. Practice as much as possible to develop the self-identity and mindset you need

If you are a world-class leading expert and entrepreneur, take this quiz to find out your entrepreneur edge and get your blueprint for business success delivered to your inbox. Soon we will be sharing a free e-book on how to build a business that is irreplaceable with our subscribers too. At Nida Leard, we advise world-class experts on how to build legendary market outliers. I look forward to connecting with you!

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Nida Leardprasopsuk, Executive Contributor Brainz Magazine

Nida is a top-tier business consultant, mindset coach, and former Fortune 500 executive with more than two decades of experience in marketing, business, research, consumer behavior, and human psychology. Her consulting and coaching business centers around innovation and customer-centricity, a key factor in her own success. She helps forward-thinking and purpose-driven coaches, consultants, experts, thought leaders, and service providers reinvent, innovate, differentiate themselves from the rest of the competition, and become a category one by 1.) Discovering and utilizing their ultra-geniuses 2.) Creating groundbreaking solutions that solve clients’ problems in an innovative way 3.) Using a short and long-term innovative marketing strategy that magnifies their thought leadership over time and 4.) Help entrepreneurs innovate their businesses and build a culture of excellence.

She is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur Podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently completing her research for a Ph.D. in Social Psychology.

Nida offers 1:1 consulting and coaching services that help forward-thinking and purpose-driven entrepreneurs build a world-class legacy brand and hyper-grow their businesses through innovation and out-of-the-box thinking.