The Hidden Power of Everyday Stories in a Noisy World
- Brainz Magazine
- Jun 30
- 5 min read
Updated: Jul 1
Written by Michael J McCusker, Founder/Podcast Host
Michael J McCusker is a Global Freedom Fellow, multiple author, and host of the acclaimed “Lived Experience Podcast Series.” He’s a respected advocate for justice reform and a thought leader in Lived Experience Leadership, using storytelling to spark social change.
Listen. Not with your ears alone but with your memory, your intuition, your sense of what it means to be human. Do you hear it? Stories have been with us since the beginning. Around fire pits, in chalky cave paintings, through sacred songs and whispered secrets. Stories are how we’ve always made sense of the world and of ourselves.
I remember the magic of childhood bedtime tales, the hum of conversation on long bus rides to football matches, the echo of voices during family dinners, and casual pub nights. Even the often-dreaded PowerPoint presentations, yes, even those, are attempts at storytelling. Everywhere we look, someone is narrating their view of the world.
But why do we tell stories?
Because stories are how we influence, persuade, connect, and transform. Whether you’re in media, marketing, education, social justice, or tech, storytelling is your sharpest tool. It's how we teach, how we learn, how we grieve, how we heal.
And let’s be honest: in a world saturated with noise, likes, and endless scrolling, only one thing truly cuts through authentic connection. Stories do that. Stories move people to action.
The hidden power of everyday stories
You may think storytelling is reserved for keynote speakers, novelists, or Oscar-winning filmmakers. It's not. Every post you make, every conversation you have, every email, caption, or podcast, you’re telling a story. You’re inviting someone to step into your experience, feel what you feel, and walk a mile in your shoes.
That’s why brands are obsessed with storytelling. That’s why social media algorithms reward engagement that stirs emotion. And that’s why non-profits and advocacy groups are leaning into human-centred narratives because when people feel, they act.
What attracts you to certain accounts or speakers? Why do some messages stick while others fade? It's not the production value, it’s the story. It’s vulnerability, honesty, and the courageous act of telling the truth.
As Jimmy Neil Smith put it:
“We are all storytellers, we all live in a network of stories. There isn’t a stronger connection between people than storytelling.”
TED and the language of impact
I often think of the global phenomenon that is TED. “Ideas Worth Spreading” isn’t just a slogan; it’s a mission. TED democratised knowledge and made the stage accessible to thinkers, dreamers, and doers. It taught us that the most world-changing ideas don’t come from resumes, they come from lived experiences.
I’ve found deep resonance with TEDx talks on social justice, systems change, leadership, and personal redemption. These stories don’t just inform, they transform. They challenge assumptions, ignite empathy, and open possibilities.
And perhaps the most powerful talks are those from individuals who’ve lived through adversity. Working in the criminal justice reform space, I encounter these stories often. I host The Lived Experience Series Podcast to spotlight individuals who’ve turned hardship into hope, academics, authors, activists, and mentors, reshaping what it means to lead and serve.
Their stories remind me of Ivan Illich’s words:
“Neither revolution nor reformation can ultimately change society. Rather, you must tell a more powerful tale, one so persuasive that it sweeps away the old myths and becomes the preferred story.”
So, I ask you: What story are you telling?
Beyond the filters
We live in an age of filters, literal and metaphorical. It’s tempting to curate a perfect narrative, to showcase the highlight reel. But storytelling that truly resonates is messy. It’s honest. It’s rooted in emotional truth.
We’ve all experienced joy, sorrow, betrayal, triumph, confusion, and elation. These shared emotions form the universal language of storytelling. They’re what make your voice relatable and unforgettable.
So, the next time someone asks you, “What do you do?”, pause. Don’t just list your job title or daily duties. Use that moment to tell a story about what drives you, what lights you up, and what change you hope to see in the world. Make them feel something. Make them remember.
This is your elevator pitch, your two-minute window to make someone care. It’s not just about selling yourself, it’s about sharing your essence.
As Ira Glass once said:
“Great stories happen to those who can tell them.”
Stories are everywhere, if you’re listening
We’re living in the most connected, content-rich moment in human history. With one tap, we access Netflix, Spotify, YouTube, TED, Substack, Medium, and endless podcasts. And yet, in this overload, the voices that rise to the top are those that are most real.
The truth is, you don’t need fancy equipment or a viral post to tell a powerful story. You need intention, clarity, and the willingness to be seen.
These platforms aren't just content channels, they’re stages. And the world needs your voice on them.
From silence to signal
Here’s the truth: everyone is fighting for attention. But not everyone is fighting for authenticity.
The ones who cut through are those who speak with clarity, integrity, and courage. Your story, yes, your story might be the catalyst someone needs. It might change a mind, open a heart, or unlock a door.
And no, you don’t need to have it all figured out. But you do need to start. Write the blog post. Record the first podcast. Share the vulnerable story. Craft the TEDx pitch. Ask yourself not what’s “perfect” but what’s true.
Because ultimately, storytelling is not about ego. It’s about impact.
Robert McKee said it best:
“Storytelling is the most powerful way to put ideas into the world.”
So, what’s your idea worth spreading?
Ready to challenge the status quo? Share your story. Shift the narrative. Shape the future.
Let’s collaborate. Book your call now.
Read more from Michael J McCusker
Michael J McCusker, Founder/Podcast Host
Michael J McCusker is a dynamic storyteller and podcast host who uses the power of voice to spark meaningful change. As a seasoned leader with lived experience, they’ve dedicated their life to guiding others toward purpose, self-leadership, and impact. Through powerful interviews and transformative conversations, their podcast The Lived Experience Series amplifies voices that are often unheard but deeply needed.
A published author, Michael J McCusker writes with clarity and conviction, Hidden Potential: Unlocking The Door Within, turning personal insight into universal lessons. Their work empowers individuals to own their story, speak with influence, and lead with authenticity. Whether on stage, behind the mic, or on the page, The Resilient-Irishman: How to Tackle Life's Adversities. Michael J McCusker is committed to shifting narratives and building a legacy that inspires others to rise.
