The Bag Tag as Manifesto
Updated: Aug 5
Written by Dina Baki, Designer and Co-founder of KYŪ
Dina Baki is the co-founder of KYŪ, a design-led brand she built alongside her partner Rasha, translating cosmic inspiration into handcrafted objects. Her work explores the relationship between the universe, form, and material, redefining modern luxury through conscious design.
Every KYŪ bag is born with its own celestial card. A KYŪ piece is not manufactured. It is born into existence. At the precise moment a bag crosses the threshold from the Sixth Plane into the physical world, the day, the hour, and the atmospheric conditions of its becoming, that moment is recorded. Not as a serial number. Not as a production code. As a celestial chart.
Each celestial card documents the exact cosmological coordinates of a bag’s birth: the position of planetary bodies at the moment this specific object entered existence. It is the map of a moment that will never occur again.
Two bags may share the same silhouette, the same material, the same hand. Yet their births are different. Their charts are different. Their identities are different.
Luxury has traditionally defined rarity through material: the scarcity of the leather, the weight of the hardware, the count of the stitches. KYŪ defines rarity through time, through the irreversibility of the moment something became.
The celestial card is not packaging, decoration, or an insert. It is the permanent record of a singular event, the exact moment this piece, and no other, came into existence.
It belongs to the bag the way a birth chart belongs to a person. Permanently. Irreversibly. Only once.
Time is the rarest material we use.
Read more from Dina Baki
Dina Baki, Designer and Co-founder of KYŪ
Dina Baki is a designer and co-founder of KYŪ, a contemporary brand developed in partnership with Rasha Abdallah. Her work is driven by an interest in how abstract forces, such as energy, structure, and alignment, can take physical form through objects. Working closely with local craftsmanship and available materials, she approaches design as a process of discovery rather than production. Through both her creations and writing, she explores new ways of understanding luxury, less as status, and more as intention made visible.
