top of page

The 97% Gap and How Most Companies Overlook HRV and Pay the Price

  • Writer: Brainz Magazine
    Brainz Magazine
  • Jan 30
  • 4 min read

Wilson Meloncelli is a renowned expert in flow state performance, specializing in harnessing heart rate variability to optimize the nervous system. His unique approach tailors each individual's journey towards unlocking their intrinsic spark – the vital energy that fuels the flow state.

Executive Contributor Wilson Meloncelli

In the competitive business landscape, companies often focus on external metrics like revenue growth and market share, overlooking a critical internal factor: team coherence. Research reveals that employees experiencing high stress levels are 97% more likely to suffer from heart-related conditions. This statistic is supported by findings from the Journal of the American Heart Association, which analyzed workplace stress and its link to atrial fibrillation (AFib). The study demonstrated that employees in high-strain environments with effort-reward imbalances faced significantly elevated cardiovascular risks. Similarly, the Prospective Quebec Study on Work and Health found that white-collar workers exposed to these stressors were 97% more likely to develop heart-related complications, reinforcing the urgent need to address workplace stress.


97% Gap poster

This "97% Blind Spot" represents not only a health crisis but also a significant drag on team performance and organizational success.


One simple solution to bridge this gap is Heart Rate Variability (HRV). Traditionally used to measure individual stress and resilience, HRV is now being explored as a collective indicator of team flow and alignment within business environments. By addressing this overlooked factor, organizations can enhance team collaboration, foster intrinsic motivation, and achieve sustainable success.


HRV, core identity, and flow state: building blocks for high-performing teams


Alignment at every level of an organization begins with a clear understanding of its core identity, its mission, values, and vision. This alignment creates a foundation for fostering intrinsic motivation, the internal spark that drives passion and creativity. When teams and individuals align with these intrinsic factors, they enter a flow state, where peak performance becomes a natural feedback mechanism.

  • HRV as a metric for alignment: High HRV indicates adaptability and emotional regulation, reflecting a team’s ability to collaborate effectively. Low HRV, on the other hand, signals stress and misalignment, highlighting areas that need attention.

  • Core identity: A company’s core identity mirrors an individual’s true self. Both serve as guiding principles that inform actions, decisions, and alignment.

  • Intrinsic motivation: The intrinsic spark within roles and teams ignites engagement, creativity, and commitment, aligning individual and organizational goals.

  • Flow state as feedback: When alignment is achieved, the flow state emerges as feedback, indicating harmony between the company’s core identity, team dynamics, and individual contributions.

Practical steps to close the 97% gap


  1. Define and communicate core identity:

    • Clearly articulate the company’s mission, values, and vision to provide a unified sense of direction.

    • Ensure that team goals and individual roles align with these foundational principles.

  2. Monitor and enhance HRV across teams:

    • Use wearable technology to track HRV during high-stress situations, such as strategic meetings or tight project deadlines.

    • Analyze HRV data to identify stress points and implement targeted interventions.

  3. Foster intrinsic motivation:

    • Encourage employees to connect their roles to the company’s mission, creating a sense of purpose.

    • Provide opportunities for individuals to engage in tasks that align with their intrinsic spark.

  4. Create conditions for team flow:

    • Introduce group coherence practices, such as synchronized breathing or mindfulness exercises, to enhance HRV alignment.

    • Promote emotional safety and trust within teams to enable seamless collaboration.

  5. Leverage flow state feedback:

    • Recognize flow state as a signal of alignment and use it to guide future strategies and decisions.

    • Regularly evaluate team performance through the lens of flow, adjusting dynamics as needed.

Examples of HRV and flow in action


  • Leadership teams in high-stakes industries: Monitoring HRV during critical decision-making processes helps identify stress and foster alignment, enabling better outcomes under pressure.

  • Agile business units: In fast-paced environments, HRV data reveals how well teams adapt to shifting priorities, guiding adjustments to maintain focus and energy.

  • Sales teams: High-performing sales teams use HRV insights to regulate emotions during intense negotiations, improving client interactions and closing rates.

The cost of overlooking HRV


The "97% Blind Spot" is a costly oversight that impacts both employee well-being and organizational performance. By integrating HRV monitoring and alignment strategies into their operations, companies can transform this challenge into an opportunity for growth. Not only will addressing this gap reduce the associated risks, but it will also enhance company performance.


High HRV is the number one physiological predictor of flow state a condition where individuals and teams achieve peak productivity and creativity. By fostering alignment and coherence through HRV, organizations can unlock sustained performance gains and innovation. The data-backed insights from studies like those in the Journal of the American Heart Association and the Quebec Study underscore the urgency of addressing workplace stress to create healthier, more productive teams.


Closing this gap not only improves health outcomes but also unlocks the full potential of teams, enabling businesses to thrive in today’s competitive landscape.


By leveraging HRV alongside core identity, intrinsic motivation, and flow state as feedback, organizations can create a resilient, high-performing culture where success becomes a natural outcome of alignment.


Success isn’t just about metrics, it’s about alignment. Discover how HRV and flow state can help your team perform at its peak and bridge the 97% gap. Learn more here 


Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info!

Wilson Meloncelli, Mavericks Consulting Ltd

Wilson Meloncelli is a renowned expert in flow state performance, specializing in harnessing heart rate variability to optimize the nervous system. His unique approach tailors each individual's journey towards unlocking their intrinsic spark – the vital energy that fuels the flow state. By identifying and nurturing Maverick traits within each person, Wilson cultivates this intrinsic spark, elevating their potential for flow. As the CEO of Mavericks Consulting Ltd, Wilson is committed to creating a ripple effect by aligning as many people as possible to their intrinsic essence.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Lessons From Coaching 7-Figure Entrepreneurs – What Truly Separates the Top 1%

After coaching and mentoring hundreds of high performers across more than eighty industries and building multiple seven-figure companies of my own, I’ve seen a clear pattern emerge among those who...

Article Image

Custom GPTs – An Empowering Framework for Consistency (and Clients)

Running a business often feels like juggling a dozen roles at once. But what if you could replicate your voice, values, and message to stay consistent without burnout? Abbey Dyer-Amonette introduces...

Article Image

Oops, AI Just Snatched Your Voice, Face, and Cat Pics and Might Be Using Them Better Than You

AI isn't just a nosy roommate anymore it's more like a con artist wearing your hoodie, your face, and maybe even your LinkedIn profile. From apps quietly stockpiling your selfies to bots absorbing...

Article Image

Soul Purpose in 2025 – Why It’s Less About Finding and More About Feeling

In a world obsessed with defining success, chasing goals, and labelling identities, the idea of “purpose” can feel like another performance metric. But what if your soul's purpose isn’t something to find...

Article Image

Breakups Without Closure – Why Waiting for Answers Keeps You Stuck

Why did things end the way they did? Why did he leave? Why didn’t he stay and explain why he was walking away? You deserve answers, and you deserve to understand why. Heartbreak is painful enough at the...

Article Image

The Airplane Workout – Move Your Body at 30,000 Feet

Have you ever imagined flight attendants leading a quick five-minute workout right after the safety demonstration? It sounds impossible given the tight space onboard, but what if it actually wasn’t?

A Tale of Two Brands & How to Rebrand Without Losing Your Soul

The Gut-Hormone Connection – Unlocking the Secret to Balanced Hormones Through Gut Health

Life Is Not a Race – Learning to Slow Down

How to Influence Everyone Around You

Your 50-Plus Fitness Program Balance Checklist

Divination Isn’t Dark, It’s a Path to the Light Within

The One-Night Stand Mindset – How to Have an Unforgettable One-Night Stand With Your Calling

Why Your Healthy Diet Might Be Keeping You Bloated

7 Ways to Release What Haunts You – Lessons from Swedish Death Cleaning

bottom of page