top of page

Swatch Group Saw Its Profits Slump by 75% Last Year

  • Feb 12, 2025
  • 1 min read

Swiss watch group, Swatch, suffered a dramatic fall in sales last year, and is blaming dropping sales from Chinese consumers. Sales across Greater China and Southeast Asia slumped 30%.

WWD is reporting that 2024 net income dropped 75% to 219 million Swiss francs, or around 231 million euros. Revenue was down 12.2% on last year’s figures.


The company said that “deliberately maintaining production capacities and jobs led to a strongly negative operating result.”


However, it pointed to “record sales and market share gains” in the US Japan, India and the Middle East. Its Omega, Longines and Tissot brands all recorded strong growth with Swatch sharing that Tissot sales in the US passed the $100 million mark for the first time. This was coupled with optimistic outlooks for the year ahead.


The company said that it’s not going to cut its workforce nor production facilities as it believes “…practically all markets worldwide are on course for growth, and issues with consumption are only being seen in the Greater China region.” Instead, the company says it is confident of “positive momentum worldwide” with “plenty of new opportunities for the strongly positioned brands.”

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

You Already Know What to Do, So What's Stopping You?

Have you ever found yourself in a situation where, on paper, making a simple behaviour change should be straightforward, yet in practice it is quite the opposite? You are not alone.

Start Now
Article Image

The Imperfection That Makes Real Intimacy Possible

There is a particular paradox that lives at the heart of almost everyone who has done significant spiritual work. The more refined, evolved, and self-aware they become, the harder it can quietly become to actually...

Start Now
Article Image

You're Not Burned Out, You're Out of Coherence

Every fix you’ve tried has worked on paper. The earlier nights. The cleaner calendar. The boundaries you finally held. Still, that hum underneath everything. Quiet. Persistent. Waiting. What if it...

Start Now
Article Image

Stop Calling It Reflection If You’re Just Thinking

You leave work and drive home. The radio is off. The day is still running through your head, the conversation that went off on a tangent, the meeting you should have handled differently, the decision you keep...

Start Now
Article Image

Work-Life Balance Versus Sustainable Authority

If you’ve tried to find a better balance but still feel exhausted, you’re not alone. Many high-achieving women leaders are told they need better work-life balance, but that balance often fails when the deeper...

Start Now
Article Image

Learn to Use the Power of Suggestion to Your Advantage

We are all brainwashed. Not me, I hear you say, I think for myself. Let me ask you, do your opinions reflect those of your culture? If you, like me, grew up in the Western world, chances are you believe that...

Start Now

When Self-Doubt Takes a Seat at the Table – 5 Ways to Manage It

Start Now

Three Workplace Conditions That Turn Autistic Strengths into Burnout

Start Now

Why the Future of Technology Must Be Green

Start Now

The Five Decisions That Decide Your Startup's First Year

Start Now

What If Cancer Begins Long Before the Tumour?

Start Now

Nobody Let You Down, Your Expectations Did

Start Now

The Hidden Pattern Behind Narcissistic Relationships, and How to Break the Cycle

Start Now

How a Social Media Detox Helps Overcome Self-Sabotage to Refuel Motivation in Business

Start Now

Why Businesses Are Never as Prepared as They Think They Are for the Unexpected

Start Now
bottom of page