Should I Invest In Paid Ads On TikTok
- Sep 20, 2022
- 3 min read
Updated: Mar 5, 2025
Written by: Samantha Vlasceanu, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
You should know by now that TikTok is the place for your business. We've talked before about how its algorithm pushes your content out to more people, lasts longer, and creates an authentic connection between you and your dream clients.
If your business isn't on TikTok yet, what are you waiting for? An A to Z guide to get you started?
If you are, you may be wondering if paid ads are the next step for your business.
Short answer: it depends.
Long answer: this article will talk about TikTok ads and what you need to have in place before you start thinking about paid content.
Why TikTok Ads?
The two main reasons to pay for advertising on TikTok are the same reasons why you got on the platform in the first place!
Your Audience is on TikTok
With over a billion monthly active users, that's a lot of people you could be reaching with your message! And contrary to popular belief, TikTok is not just for teenagers. There is a growing number of adults on the app, which means that your target audience is probably using TikTok.
TikTok Users Are Engaged
TikTok users are highly engaged with the content on the app. They spend an average of 52 minutes per day on the app, which is more than any other social media platform. Not only that, people may "like" static content, but they share video content. Your videos can receive even greater exposure as your audience shares your content with their network.
Before You Think About Ads
If you are new to TikTok, I would suggest holding off on ads. There are a few things you want to do first:
Get comfortable with the platform
Trust me, if you are new to video marketing, it takes time to get comfortable in front of the camera. Get to know how TikTok works and what kind of content does well.
Build a following
Not just a following, but an engaged following. You want people to like, comment, and share your videos organically before you start paying for reach.
Set up your next steps
You tell people to "check out the link in your bio," but where is that taking them? Do you have a process to convert your followers into paying customers? This one is absolutely essential to consider before (Not sure where to start? Book a call.
Create great content
When people land on your account, you want to make sure they see content that is high quality, on-brand and speaks to their needs.
Types of Paid Ads on TikTok
Now that we've covered the things you need to do before thinking about ads, let's move on to the types of ads you can create:
In-feed native video ads: These are videos that show up in people's feeds, just like any other video. The difference is that you pay to have your video shown to more people.
Brand Takeovers: These are full-screen ads that show up when someone opens the app. They are very eye-catching and can be really effective if done well.
Hashtag challenges: Hashtag challenges are a great way to get people engaging with your brand. You can create a challenge and pay to have it shown to more people.
Start Now
Right now, TikTok is not oversaturated with ads, which means your ad has a better chance of being seen. If you're thinking about using TikTok to grow your business, now is the time to start!
However, that window is closing. More and more brands are waking up to the possibilities on TikTok. So if you're thinking about using TikTok ads to reach your target audience, don't wait too long.
Ready to get started? Whether you want to attend my next workshop, book a call, or learn more about my coaching programs, click here.
Follow Samantha on her Facebook, Instagram, Linkedin, Tiktok, and visit her website for more info.
Samantha Vlasceanu, Executive Contributor Brainz Magazine
Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and no dancing required)! When COVID-19 hit, her other traveling business had to shut down and she had to pivot ‒ FAST. That's when she realized that she'd been organically reaching her audience on TikTok all along and realized the power TikTok could have for businesses if they gave them a chance. Fast forward to today, Sam works with marketing agencies, coaches, lawyers, and corporate Brands ‒ you name it! Sam ensures all her clients are using the app with the intention of a sales funnel in finding their target audience and coaching the strategies of converting their followers into ACTUAL paying clients.
