Samantha Regan Closes $19M Deal, Unveils Ambitious Six-Floor Restaurant and Members Club on Madison Street

Park City, UT – Entrepreneur and real estate strategist Samantha Regan has closed a $19 million transaction on behalf of Fera Poppies and Capital Associated Companies, securing a new headquarters location in Park City and laying the foundation for one of the city’s most ambitious hospitality developments to date. As part of the expansion, Regan has announced plans to acquire and fully redevelop a landmark property at 770 Madison Street, transforming the six-story building into a vertically integrated restaurant and private members club designed to redefine luxury, dining, and nightlife landscape. The project represents a bold convergence of real estate investment, experiential design, and modern hospitality economics, an approach that has become a signature of Regan’s expanding portfolio.

A vertical hospitality concept designed for scale

The Madison Street development will span six floors, accommodating an estimated 280-330 guests across distinct yet interconnected experiences. The overarching design philosophy, described as “Modern Urban Elegance,” emphasizes a deliberate progression in atmosphere: energetic, accessible dining at street level that gradually transitions into intimate, exclusive nightlife as guests ascend the building.“Each floor is designed to stand on its own while contributing to a cohesive journey,” Regan said. “The goal is to create a destination that evolves throughout the night.”A central stair and elevator core will anchor guest movement and service flow, while back-of-house operations are strategically consolidated to maximize efficiency without compromising the guest experience.

Basement: The engine room of operations

At 968.7 square feet, the basement serves as the operational backbone of the property. While closed to the public, it is engineered for high-volume performance, housing the main kitchen production area, cold and dry storage, staff facilities, dishwashing stations, and mechanical and IT infrastructure.

A dedicated service elevator connects the basement to all floors, enabling seamless vertical service and minimizing operational friction during peak hours.

First floor: Lively dining and street-level energy

The 1,151.7-square-foot first floor functions as the project’s primary entry point, blending restaurant and bar service in a highly visible, street-facing format. With seating for approximately 46-52 guests, the space features a statement bar, open kitchen expo window, and warm, inviting lighting designed to draw foot traffic and establish immediate energy.

This level is expected to serve as both a neighborhood anchor and a gateway into the building’s more elevated experiences above.

Second floor: Refined dining and wine-centric experiences

Designed for quieter sophistication, the second floor offers formal dining, a curated wine wall, and a semi-private dining room ideal for business dinners and celebrations. Seating capacity ranges from 58-64 guests, positioning the floor as a revenue driver for higher-margin dining experiences.

Optional enhancements, including a chef’s tasting counter, are under consideration.

Third floor: Cocktail lounge and nightlife programming

The project’s nightlife momentum accelerates on the third floor, a cocktail lounge and social space designed for curated sound, mood lighting, and flexible programming. With capacity for 40-45 seated guests or up to 70 standing during events, this level will feature a full cocktail bar, DJ booth, and performance-ready event area.

Plans include the possibility of a hidden speakeasy-style entry, reinforcing the floor’s exclusivity and experiential appeal.

Fourth floor: Private events and VIP experiences

At 1,001 square feet, the fourth floor is positioned as a premium, rentable event destination. Featuring VIP seating, a private bar, and flexible event space, the floor can host seated events for up to 50 guests or standing receptions of 80.

This level is expected to attract brand activations, private tastings, and high-profile social gatherings.

Fifth floor: Signature lounge and members' experience

Crowning the building is the fifth-floor signature lounge, envisioned as a rooftop-style experience with indoor luxury finishes. With seating for 55-60 guests, the space will include an indoor bar, lounge dining tables, and dramatic design elements such as a green wall or fireplace installation.

Soft music, elevated service, and Instagram-worthy aesthetics define the atmosphere. A members-only access model is under consideration, further enhancing exclusivity.

Design consistency and operational intelligence

Across all six floors, the project emphasizes brand cohesion through consistent use of materials such as wood, brass, and stone. Lighting and sound are carefully zoned to shift from bright and energetic to moody and intimate as guests move upward, while centralized service infrastructure ensures operational efficiency. Future enhancements may include rooftop conversion (pending zoning approval), expanded members programming, and experiential partnerships.

A strategic investment in growth, the future of retail

The Madison Street project underscores Regan’s broader investment thesis: that thoughtfully designed, vertically scaled hospitality assets can outperform traditional single-concept venues by diversifying revenue streams and extending guest dwell time.

With construction planning underway, the 770 Madison Street Restaurant & Members Club is poised to become a cornerstone of the evolving hospitality scene – and a case study in how real estate, branding, and experience-driven design can intersect at scale. The project plans to go well into the winter of 2027.