Robert Susa – A Leadership Profile Rooted in Integrity, Innovation, and Opportunity
- Brainz Magazine
- Nov 24
- 5 min read
For more than three decades, Robert “Bob” Susa has been one of the most influential leaders in the American invention services industry. As President and Owner of InventHelp, he has built a reputation anchored in transparency, professionalism, and unwavering support for everyday innovators. His work reflects a strong commitment to ethical guidance and a sincere belief that creative thinking should be accessible to people from every background.
Through the steady leadership of Robert Susa, InventHelp has grown into one of the most recognized invention service organizations in North America. The company provides inventors with structure, resources, and clarity at each step of their journey. While the industry has changed significantly over the years, his fundamental philosophy has never shifted. He believes that innovation begins with opportunity and that every inventor deserves a chance to pursue a well-supported path.
A leadership vision built on clarity and education
This structured system allows inventors to understand what to expect and how each step fits into the larger path from idea to preparation for market submission. By creating an environment where inventors can focus on creativity while InventHelp handles the technical and promotional details, Susa has shaped an organization known for consistency and trustworthiness.
His leadership has helped InventHelp maintain a reputation for fairness and clarity, a rare combination in an industry that requires careful handling of intellectual property and personal ideas.
A career marked by integrity and accountability
From the earliest days of his career at InventHelp, Robert Susa worked to strengthen internal compliance, improve communication, and build processes that protect inventors. He began as Compliance Manager in 1990 and quickly advanced because of his dedication to ethical standards. Within two years, he became Compliance Director, where he developed systems designed to track project status, maintain accurate documentation, and provide clear communication to clients.
Robert Susa’s commitment to transparency created a foundation for the company’s future growth. He later served as Sales Training Manager and Sales Director, roles in which he unified offices across the United States and Canada through consistent expectations and professional training.
In 2008, he became President of InventHelp, and in 2012, he purchased the company. His leadership ensured that InventHelp continued to evolve with the modern inventor’s needs. New technologies, improved project tracking systems, and ongoing communication improvements helped build a more efficient and reliable process for clients.
These efforts strengthened the company’s credibility and helped preserve its long-standing A plus rating with the Better Business Bureau.
How his early life shaped his leadership values
Robert Susa’s values can be traced back to his childhood in Pittsburgh, Pennsylvania. Growing up in a community grounded in hard work and resilience gave him a deep appreciation for discipline, teamwork, and perseverance. These traits became even more central to his development during his years at Youngstown State University, where he earned a Bachelor’s degree in Organizational Communication.
While at YSU, he excelled academically and athletically. He appeared on the Dean’s List, participated in the Academic Senate, and played as a starting pitcher on the baseball team. Balancing academics and athletics taught him how to manage pressure, collaborate effectively, and communicate with confidence.
These experiences cemented his belief that leadership begins with preparation, empathy, and respect for others. They also shaped the way he approaches education and philanthropy. Robert Susa has donated more than one hundred thousand dollars in scholarships to Youngstown State University students, helping future leaders pursue opportunities that might otherwise be out of reach.
Early career: Building a professional foundation
Before joining InventHelp, Robert Susa gained valuable experience at Pillsbury as a Sales Representative. His time there taught him the importance of communication, consistency, and ethical service. Working within a large corporate structure provided insight into how successful organizations operate and where leadership makes the greatest impact.
These lessons became essential as he moved into management roles at InventHelp. His early experience shaped his belief that leadership should always be grounded in fairness, clarity, and accountability.
Championing inventors and supporting innovation
Throughout his tenure, Robert Susa has maintained a hands-on presence within the inventor community. His leadership played a major role in InventHelp’s involvement with INPEX, the Invention and New Product Exposition, which for many years was the largest invention trade show in the United States. INPEX gave inventors a national stage where they could present their ideas to manufacturers, investors, and industry professionals.
Robert Susa has long believed that innovation thrives when inventors are supported with both structure and encouragement. His focus on fairness and access has helped countless inventors feel more confident as they navigate a complex and competitive industry.
Real examples of supported creativity
Under Susa’s leadership, many InventHelp clients have transformed early concepts into recognizable products. MixAid, patented silicone liners for 5-quart KitchenAid tilt-head stand mixers that replace the need for multiple mixing bowls, and the Intellinetix line of vibration therapy products are two examples that demonstrate how a simple idea can grow into a practical solution.
Robert Susa often speaks about these inventors with a sense of pride. He highlights their determination and their willingness to push through challenges. These stories reflect the heart of what drives him. They show the value of persistence and the importance of giving people the support they need to pursue their vision.
A leader with strong community values
One of the most defining qualities of Robert Susa is his dedication to giving back. His contributions to Youngstown State University continue to support students in fields related to communication, leadership, and innovation. These scholarships reflect his belief that education has the power to change a person’s life and create opportunities that last for generations.
He has also been involved in programs within the Pittsburgh region, helping align InventHelp’s values with broader community efforts. His work in the community mirrors his leadership style within the company. He prioritizes service, empathy, and long-term impact.
A lifelong advocate for creative thinking
Today, Robert Susa stands as one of the most respected leaders in the invention services sector. His leadership journey from Compliance Manager to President and Owner has shaped an organization known for ethics and innovation. He continues to guide InventHelp through modern changes, ensuring that inventors have access to updated resources and reliable support.
He often explains that every idea, no matter how small, has potential. What matters most is giving people a fair chance to explore that potential. His leadership reflects that belief, and his work continues to encourage a culture of curiosity and possibility.
Final thoughts
Robert Susa represents the values that many people associate with meaningful leadership. He brings together professionalism, compassion, and a commitment to ethical service. His career is proof that innovation is not limited to large corporations or technology giants. Instead, it begins with everyday people who are willing to imagine something new.
Through decades of leadership and advocacy he has helped create an environment where inventors can pursue their ideas with confidence. His work shows that when people are supported with honesty and guidance, progress becomes possible.
Robert Susa’s legacy continues to influence the invention industry. More importantly, it continues to inspire anyone who believes that one idea can make a difference.
