Planning for Your Business Success in 2021? These Three Words Will Show You How to Achieve It

Written by: Maggie Perotin, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Achieving great things, such as growing your business, is never easy. The entrepreneurial roller coaster of ups and downs leaves room only for the most persistent, consistent, and dedicated out there. But the journey to your success can be quite simple.

For me, simple always beats complicated, and that's why I'd like to share with you this 3-step framework.

I’ve developed the below 3-Step Coaching Model that aligns with a simple framework of how to successfully grow a profitable business. I’m hoping that by sharing it with you, you too can take it, apply it, and achieve the results you want.


We all dream. It's a natural gift that no one teaches us. Since birth, we're curious and want to discover the world with this magical wonder in our eyes. And as we explore it, we start dreaming. We dream about places we want to go to, people we want to meet, a person we want to become, and the things we want to do.

Then as adults, we have the privilege to transform the dreams into our Vision: a vision for ourselves, our business, our relationships. Such a vision becomes a basis for the next steps.

But before I get there, there are two other things in this step you need.

The first one is your mindset and the second leadership.

Without the right mindset and self-leadership first, you’ll give up sooner than you think, or you’ll hinder your business growth because you cannot become a people’s leader without the ability to lead yourself first. And both: mindset and leadership are not static, once set and done things. They’re a journey of growth and self-improvement.

So as you enter into 2021, take the time to think about what do you need to do to grow the mindset of the person you want to become. What areas do you improve on to create the results you want for yourself?


Once you have the Vision, it's time to Plan.

If you're scared of planning, don't be. Planning is an exciting and creative process to put your dreams on a trajectory to become a reality.

Let me give you this analogy first. There is nothing more exciting than planning a dream destination trip to Paris, Bali, or Hawaii, right? Planning your business growth is no different at all. Here are 3 things you need in both cases.

The first one is your goals. They become your destination, especially when derived directly from your Vision. If the goals are your destination, then strategy and tactics become your roadmap to achieving them.

So, let's go back to our exotic trip example. You pick Paris or Bali or Hawaii (yes, in 2021, this might be all allowed again!), then you create a strategy on how to finance it, who to go with, where you’re going to stay. Tactics are steps you’re going to take to implement your strategy, such as booking plane tickets and accommodation, telling whoever is going with you about it, packing, getting to the airport, etc.

Can you now imagine how planning would work for our business?

And for me, this is much more exciting than an exotic trip. Why? Because here, you create your future!

If your goals are aligned with your Vision, you’re starting to fulfill your bigger purpose through planning. You're planning how to make a difference in your life and those you help. You're planning how to make the world a better place, one client at a time.


Finally, we’ve arrived at the third step. What would your dreams and plans become if there was no doing following them? Doing is where the rest of the magic happens. It's here where the creative process you’ve started in planning comes to complete fruition.

And as you’ve probably guessed, this step also consists of 3 parts: action, habits, and systems.

First, action allows you to make your goals a reality with the help of strategies and tactics you’ve created. The right mindset and self-leadership are there to motivate you, push you and help you learn and improve as you go.

Moreover, habits and systems make it easier altogether. Why? Because the collections of your daily habits and systems make the “hard work” easy, fun, and less laborious. They save time, energy, and effort. And that’s what we all want! Don’t we?

They offer you the ease of doing, create a compounded power of progress, and ultimately add to your competitive advantage.

As James Clear, the author of Atomic Habits, wrote: “You do not rise to the level of your goals. You fall to the level of your systems.”

In Closing

I hope that before 2020 goes away forever, and 2021 makes its entrance, you’ll take time to plan your business success. It’s so much fun to start creating your future results now!

And if you’d like a step by step, walk through how to do it, connect with me. I have a great free training Design Your Success 2021 that I’ll happily share with you.

Until then, I’d like to wish you Happy Holidays, and May You Realize Your Boldest Business and Personal Goals in 2021!

Follow me on Facebook, Instagram and visit my website!

Read more from Maggie!

Maggie Perotin, Executive Contributor Brainz Magazine

Maggie Perotin is a business and leadership coach, helping entrepreneurs grow their businesses without the overwhelm so they can live the life they want. Through her DREAM-PLAN-DO coaching model, she helps her clients reach their potential and get results while maintaining balance in life.

Maggie has over 13 years of coaching and leadership experience in the corporate world in various domains. She holds a Masters Degree in International Relations, Facility Management Administration designation, and currently pursuing an Executive MBA at Jack Welch Management Institute. Maggie uses all her knowledge and experience to help entrepreneurs be strategic and creative in building a successful business and brand that attract their ideal clients. She is passionate about spending quality time with her blended family with four kids in the Canadian nature, traveling, self-development, and healthy cuisine of the world.



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