top of page

Neuroplasticity and Addictive Process

  • Writer: Brainz Magazine
    Brainz Magazine
  • Apr 7, 2025
  • 3 min read

Jennifer Martin Rieck is a Licensed Clinical Professional Counselor and the owner of Epijennetics Counseling & Consulting in Libertyville, Illinois. She is also the owner of and writer for epijennetics.com, a website that explores the mental shifts that lead to healthy expression of self and healthy connection to others.

Executive Contributor Jennifer Martin Rieck

Have you ever found yourself repeating the same unwanted behavior, even after committing to stop? Have you tried to stop a behavior, only to find yourself doing it more often than ever? Neuroscience has taught us so much over the past decade. In the past, we believed that the brain developed throughout childhood and young adulthood, then stopped changing and remained static. We now understand that the brain is constantly growing and adapting and, at the same time, continuously pruning itself. Neuroscience has shown that the brain actively removes unused neural pathways while simultaneously forming new ones. This discovery supports the widely accepted view that abstinence is the most effective way to overcome addiction. This is because once a neural pathway is established and repeatedly used, it becomes difficult to resist activating it.


A woman sits with head in hands, wearing a gray sweater. The background is plain gray, conveying a mood of distress or contemplation.

Consider, for a moment, a race where runners are lined up, anxiously awaiting the starting gunshot. The moment that shot is fired, their bodies instinctively respond, launching into motion until the race is complete. Addiction functions in much the same way. Whether it involves alcohol, drugs, or even food, once the initial action occurs, the neurological pathways are triggered, setting the cycle into motion. This highlights why avoiding the first drink, drug, or other addictive behavior is crucial. By doing so, you disrupt the reinforcement of the neural pathway, preventing its growth.


CBT and addiction treatment


This understanding also explains why Cognitive Behavioral Therapy (CBT) is highly effective in treating addiction. CBT focuses on reshaping thought patterns and behaviors by forging new neural pathways. Rather than solely attempting to avoid the substance or behavior, CBT helps individuals identify the thoughts that trigger emotions, which then lead to addictive actions. By addressing and restructuring these thoughts, individuals develop healthier coping mechanisms while weakening the pathways that reinforce addiction. By learning to tackle and address the thoughts and feelings that cause one to cope with addictive behaviors, new pathways leading to healthier coping skills are formed, and the previous ones that lead to binging are averted.


If you struggle with addiction and seek freedom, shift your focus from the finish line to the starting point. The next time you feel compelled to engage in an addictive behavior, take a step back and examine what led to that impulse.


Steps to avert addictive behavior by identifying triggers


Be mindful of your body


  • What physical sensations are you experiencing?

  • Do you feel anxious (tightness in the chest, rapid breathing, sweating, clamminess)?

  • Do you feel nervous (butterflies in the stomach, fear, restlessness)?

  • Do you feel stressed (clenched jaw, tense shoulders, physical discomfort)?


Examine your emotions


  • Do you feel sad, tearful, or depressed?

  • Are you experiencing loneliness or a need for support?

  • Do you feel angry or defensive?


Identify the thought or belief that triggered these feelings


  • What belief about yourself or others might have led to these emotions?

  • Once you pinpoint the thought, you know where to start your work.


Challenge and/or block the thought


  • Is it based on fact or assumption?

  • Is it a self-defeating inner critic?

  • Use visualization to counter the thought: imagine batting it away like a baseball, flicking it off like a bug, or locking it in a box and disposing of it.


If you find it difficult to untangle your thoughts and emotions on your own, therapy may be beneficial. A trained professional can offer valuable insights and tools to navigate these struggles, leading you toward healing and self-discovery.


Ultimately, your mind is your own. While you cannot control every passing thought, you have the power to decide whether the race begins.


Visit my website here for more tips and tricks for improving your mental health and well-being!


Follow me on Facebook, Instagram, and visit my LinkedIn for more info!

Read more from Jennifer Martin Rieck

Jennifer Martin Rieck, Licensed Clinical Professional Counselor

Jennifer Martin Rieck is a Licensed Clinical Professional Counselor and the owner of Epijennetics Counseling & Consulting and epijennetics.com, a website that explores healthy self-expression and healthy connection to others. She specializes in working with individuals who struggle to break free from Narcissistic or Self-Sacrificing relationship patterns.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why It’s Time to Ditch New Year’s Resolutions in Midlife

It is 3 am. You are awake again, unsettled and restless for no reason that you can name. In the early morning darkness you reach for comfort and familiarity, but none comes.

Article Image

Happy New Year 2026 – A Letter to My Family, Humanity

Happy New Year, dear family! Yes, family. All of us. As a new year dawns on our small blue planet, my deepest wish for 2026 is simple. That humanity finally remembers that we are one big, wonderful family.

Article Image

We Don’t Need New Goals, We Need New Leaders

Sustainability doesn’t have a problem with ideas. It has a leadership crisis. Everywhere you look, conferences, reports, taskforces, and “thought leadership” panels, the organisations setting the...

Article Image

Why Focusing on Your Emotions Can Make Your New Year’s Resolutions Stick

We all know how it goes. On December 31st we are pumped, excited to start fresh in the new year. New goals, bold resolutions, or in some cases, a sense of defeat because we failed to achieve all the...

Article Image

How to Plan 2026 When You Can't Even Focus on Today

Have you ever sat down to map out your year ahead, only to find your mind spinning with anxiety instead of clarity? Maybe you're staring at a blank journal while your brain replays the same worries on loop.

Article Image

Why Christmas Triggers So Many Emotions, and How to Navigate the Season with More Ease

Christmas is supposed to be “the most wonderful time of the year,” yet many people feel overwhelmed inside, anxious, or alone as the holidays approach. If you find yourself dreading family...

Why Wellness Doesn’t Work When It’s Treated Like A Performance Metric

The Six-Letter Word That Saves Relationships – Repair

The Art of Not Rushing AI Adoption

Coming Home to Our Roots – The Blueprint That Shapes Us

3 Ways to Have Healthier, More Fulfilling Relationships

Why Schizophrenia Needs a New Definition Rooted in Biology

The Festive Miracle You Actually Need

When the Tree Goes Up but the Heart Feels Quiet – Finding Meaning in a Season of Contrasts

The Clarity Effect – Why Most People Never Transform and How to Break the Cycle

bottom of page