Make Wellness Count For Your Brand And For The World
- Brainz Magazine
- Mar 15, 2023
- 4 min read
Updated: Mar 16, 2023
Written by: Patrizia Bortolin, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Joining the charm of hospitality with the beauty of authentic wellness concepts to design out of the ordinary spa destinations for contemporary wellness seekers: how to deliver projects that matter and flow with visionary leading lights in the industry.
The world needs and loves companies with meaning, commitment, and values and new generations are becoming very selective about that. Here’s where innovative wellness projects matter most and where is key for founders and investors to select fresh-thinking and future-oriented holistic advisors, able to merge wellness wisdom and healing creativity.
Approach each Spa Design as a unique creation
Creation is a process that starts from within to give birth to something that stands alone and rises and grows with its own light and identity. Assembling and collecting already known practices into the frame of a project, it is not enough, at least not anymore, to create unique visions. I like the word Design because it recalls the image of a painter, learning and practicing traditional and new techniques for years, but it is when they create their own personal style that flourishing happens. Big talks are running about wellness, healing is the new must have in the spa and hospitality businesses and owners are looking for wow trendy ideas. Those who have spent decades in researching with hands on experience know that a meaningful and successful creative process cannot be improvised or replicate past experiences. It takes time, discipline and dedication to absorb what the inner and outer world is offering and transform it in our own personal and innovative method. Only this way we can offer specific design skills based on the history of the place and the intention of the owner and true people management with a clear experienced vision of how the target guest is living the experience.
Keep investing in deep knowledge and personal experience
Spa Design is a never ending journey that roots on years of experience, of setting ourselves as pioneers in the field, of hands on personal healing studies and practices, wellness research and daily mindful lifestyle beyond trends and wellness fashion, of deep knowledge and study of contemporary discoveries and ancient wisdoms. Healing retreats need smart project management, empathy, mindful perspective and expert hands, able to support the transformative journey of the person. Delivering final brilliant results with lightness and caring support is the output of a solid background, based on continuous personal and professional investment on ourselves and on the tools and practices we use.
Work on your own personal growth
The ultimate goal of designing a spa destination is to support people on their healing journey. And we know what is required to support others only if we have done and keep doing a true personal work on ourselves. As exceptional Spa Designers, we never stop to invest time and resources on our own evolution and personal growth. Only that way, we can find deep inside those subtle qualities, such as intuition, empathy, and imagination… able to add the magic to each project. Thanks to experiencing and processing our inner findings, we design and teach deep and valuable offerings that are at the same time joyful, creative, inspiring and make the travel to wellness unforgettable, with long-lasting effects.
Identify your meaningful human connections
Throughout the years of international experiences as Wellness Designer and Healing Coach, I have encountered few extraordinary individuals, highly committed collaborators exuding excellence and care in all areas necessary to create the new wellness, the best in-field experts, healers, practitioners and therapists, starting with Stefano Battaglia, Co-Founder of Glowing Flow, a pioneer of emotional and mental wellbeing, fine expert in various holistic and healing techniques and a source of constant inspiration. We co-lead the Glowing Flow Retreat, the source of our service to the world, in very selected locations and special editions. It is also thanks to our own precious human network, sharing the same revolutionary approach based on authenticity and true values, that we can plan contemporary wellness projects that resonate with the new generations, their ideals and desires, that avoid falsehoods and hypocrisy and truly support personal growth and personal talents expressions.
Glowing Flow is a wellness specialist hub with made in Italy tailoring approach, that offers bespoke business development and project management, pr & marketing strategies, team coaching and creative brainstorming for properties wanting to enhance their wellness vision or to create a new one.
Glowing Flow focuses on creating contemporary wellbeing designs for leading spa and hospitality destinations able to enchant the world, tailor made to highlight strong points and to commute the weak ones in unique opportunities of transformation and most of all able to enrich and elevate the life of people, supporting them in flowing with their most essential and aligned purpose of life.
Discover more about our services and advisory support by contacting us here.
Patrizia Bortolin, Executive Contributor Brainz Magazine
An award-winning Wellness Consultant & Spa Designer with a successful track record in designing, developing and launching unforgettable wellness concepts, Retreats, treatments and products, for emerging and established brands in the hospitality sector.
Patrizia Bortolin is a Life Coach, Transformational Wellness Pioneer, Wellbeing researcher and World Food Travel Association Ambassador, with extensive experience in transformational tourism, wellness sales & marketing, healing wellness hospitality, sustainability, beauty & natural remedies.
Industry leaders, high profile clientele and travel specialists recognised Bortolin’s unique ability to design and manage memorable Spa Concepts in remarkable locations. She incorporates world-class healing, beauty, and contemporary wellness principles to create world-renowned spas for which she has been honoured with the most prestigious international Spa Awards.
A love of learning and passion for healing continually guides Bortolin in building a meaningful career in international Spa Management and her pioneering mental wellbeing approaches, awareness and body-mind-spirit integrated wellness tools.
Bortolin has extensive experience leading Medical Spas, Spa Destinations and luxury Spa Hotels which gives her a profound and very concrete knowledge and understanding of wellness hospitality. She has also previously travelled widely as an Executive for Tour Operators and Travel Agencies.
Photo credits:
Nicola Cipriani
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