Lego And Target Build New Lower Cost Line Of Products
- Brainz Magazine
- Mar 28, 2022
- 1 min read
Updated: May 12, 2022
Toys, gifts and clothes are amongst nearly 300 items available thanks to a new collaboration between Target and Lego. Billed as one of the retailer’s “most inclusive partnerships to date”, the range offers items priced $1.50-$120, with most items under $30.
The range includes brick-inspired hooded sweatshirts, colour-blocked puffer jackets, storage boxes and tumblers in the LEGO brand’s array of colours. Clothes are available in sizes from XXS-4X for women and S-5XLT for men. There are also “adaptive and sensory-friendly offerings” for kids and babies including flat seams or hidden openings.
“Our guests love LEGO brick sets – in fact, Target is one of the leading destinations for families when shopping for the brand. As we approach the holiday season, we saw an opportunity to come together with one of our long-standing partners to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Executive Vice President and Chief Merchandising Officer for Target.
The LEGO Collection X Target range was launch in early December and is available both instore and via Target.com.
Written by: Katie Scott
