If You’re Not Making Videos – Are You Falling Behind?
- Nov 16, 2021
- 5 min read
Updated: Feb 17, 2024
Written by: Carmel Murphy, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
The rise of video happened whilst many of us were distracted trying to figure out how to make our website, figure out social media, and replace our paychecks all at the same time!
As a boomer who escaped the corporate world to pursue dreams of financial freedom and independence, the tech world has proven more time consuming and more frustrating than I ever expected.
So when I finally decided to learn how to create marketing videos to promote my biz – I was hesitant…
More tech stuff, really!?
But the more I ventured into the world of video marketing, the more I realised the leverage video content provides for increasing engagement, conversions and sales.
From those ugly first attempts, to crying over my keyboard as I tackled complicated editing suites, to finally finding an easy, fast way to create professional promo videos (in as little as 10 min). Video is now vital to my marketing strategy.
Here are five reasons (backed by stats from Wyzowl: www.wyzowl.com/state-of-video-marketing-2021-report/) why using video needs to become a priority for you too…
1: Video Consumption Is Rising - FAST
“People watch an average of 18 hours of online video per week… a staggering 7.5-hour increase per week across the past 3 years!” (Wyzowl)
I don’t know about you – but I much prefer watching a video to reading text. Video allows for quick message comprehension and appeals to the visual and auditory senses. Plus, you can fast forward, skip and replay whenever you want!
Did you know there’s actually a FORMULA for the success of videos?
Neither did I until I discovered from a bit of internet sleuthing that Dr James McQuivey of Forrester Research had claimed a video is worth 1.8 MILLION words!
How did he get to that figure?
Well, remember the saying “A picture paints a thousand words”?
1 picture = 1,000 words
An HD video is shot at 30 frames per second
Therefore, 1 second of video = 30,000 words
30,000 words x 60 seconds (a good length for a promo video) = 1.8 million WORDS!
Incredible, right!?
2: Video Increases Engagement
“People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages.” (Wyzowl)
Look back through your messages… if they’re anything like mine, video content dominates.
Whether it’s with my business team about new software to try, courses to investigate, or ads that are worth reviewing… down to funny GIFS that say EVERYTHING to my closest friend in a simple animated picture.
Video engages people and their emotions.
Videos make you laugh, cry, feel excited, optimistic… or even angry.
The power of video to be shared FAST and often means it’s a no-brainer to include it in your marketing strategy. Videos stay in the newsfeed longer – the algorithms favour video content – and once it’s up on YouTube or similar – the lifetime of a video is YEARS. Compare that to any text/image post you’ve written…
Wouldn’t you like to get the most exposure for your marketing efforts?
3: Video Generates Leads
“84% of video marketers say video has helped them generate leads.” (Wyzowl)
So, you’ve created your lead magnet - a PDF, ebook, or webinar to attract new prospects into your world. Now what? Too often, I see people invest an awful amount of time into creating these valuable gifts, but they forget (or avoid?) to promote them consistently.
Sure, you can have it on your website home page, waiting for someone to find it… but then you’ve got to ensure your SEO is top-notch…
That’s where video comes in!
Having videos on your website can increase your SEO. Sure, there are a few tricks to learn – but if you’ve made all that effort to create a freebie – best drive some traffic to it, right!?
If anything, having good videos simply SHOWS you’re professional — a tech savvy and forward-thinking business. Remember, first impressions are everything!
4: Video Increases Revenue
“84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.” (Wyzowl)
You’re in business to make money – so why keep leaving it on the table?
You’ve seen people unboxing their products, showing behind the scenes footage, demonstrating how their product works, interviewing past clients about their transformation… why aren’t you?
These kinds of ‘revealing’ videos are irresistible to your ideal prospects.
What’s in the box?
How did they make that?
Where did they learn how to do that?
Where can I get that too?
I want what they’re having!
The power to influence and persuade in a non-sleazy, entertaining, and educational way using video could be your ticket to increasing revenues and happy customers too.
5: Videos Are What Consumers Want
“85% of people would like to see more video from brands in 2021.” (Wyzowl)
People want to see marketing!? Really?
Here’s the deal – we live in a hyper consumer world, and people are spending their money. In fact, the average person is likely spending MORE than their income – hello, credit cards!
People are driven to find the best options.
They want to look the best they can.
They’re seeking answers to challenging problems – and they want them solved FAST.
Marketing has evolved from annoying self-promotional ads (sure, there’s still plenty of that too) – to content consumers are engaging in. Being entertained by. Sharing with their friends.
Consumers become loyal to brands – they feel connected to them. They want to be part of the ‘family’ or ‘team’ or ‘tribe’.
What sort of video content could you make to help foster this sense of connection and trust?
You may not be a multi-million-dollar brand with a million-dollar marketing budget.
But nowadays you don’t have to be, to be seen and make more money!
Woah!
The stats are pretty convincing.
But I bet there’s a little voice inside your head right now saying:
“I don’t have the time!”
“It’s too expensive.”
“I don’t know what to do.”
“It’s too hard for me.”
“I’m not creative enough.”
“Where would I even START?”
I get it. I was daunted by all those thoughts too.
The first step?
Understand the different TYPES of videos you can create.
Then choose ONE to start with.
The biggest mistake you can make – is not making ANY!
I’ve put my top 5 videos in this PDF. Simply download >>The Top 5 Videos To Use In Your Marketing Now To Attract MORE Clients Online<<< and I’ll also tell you which online video maker I use.
(Hint: Templates make it much faster!)
(And nope – you don’t even have to put your face to the camera if you shudder at the thought!)
As I’ve found, video creation can be easy and inexpensive.
So, if you know your marketing isn’t as effective as it could be…
If you’ve been putting off making the leap into video creation…
If you want to keep up with the times – and not fall behind any further…
AND grow your business faster…
Perhaps it’s time to harness the profit power of video in your business too?
Carmel Murphy, Executive Contributor Brainz Magazine Carmel Murphy is known for being an out-of-the-box thinker and an expert in human behavior, marketing, and business strategies. Carmel’s passion for people, curiosity, know-how, business acumen, and background have come together to develop unique programs around marketing, copywriting, and videos designed to create higher conversion and increase sales and profit in business. Carmel coordinates, hosts, and delivers membership programs, workshops, and events to teach business owners how to build and market a sustainable online business.
