top of page

How To Apologize Properly – 3 Steps To Cultivate Or Salvage Any Relationship

  • Mar 31, 2023
  • 3 min read

Updated: Apr 2, 2023

Written by: Dr. Clinton Bullock, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

We all make mistakes. However, we compound these mistakes by not apologizing correctly. Throughout my personal life and professional career, I have witnessed many relationships become severed, not because of the incident itself necessarily, but due to the way in which the situation was handled. In fact, most situations can be significantly deescalated by simply apologizing correctly and efficiently. For those who wish to apologize in the most effective and powerful of manners, may below serve as a guide to the most efficient way to apologize and increase the probability of keeping your integrity and relationship intact.

sticky notes, with text and sad emoticon

Apologize…with a PERIOD: Many people apologize backhandedly. For example, they may state, “I'm sorry, but…” When you apologize, apologize...period. Literally, place a period on the end of your apology. Did not try to deflect. Do not try to shift the blame onto someone else. Do not attempt to manipulate the situation. Do not attempt to gaslight. All of the aforementioned, dysfunctional behaviors give light to someone who lacks emotional maturity and integrity on the whole. When you apologize, it should look as simple as this: “Carla, I greatly apologize for breaking your vase. I'm extremely sorry.”


A disingenuous apology is represented by the following: “Carla, I'm sorry I broke your vase, but it was in the way; and you always leave things in the way. I think you should be more careful with your things next time.” The former expresses a genuine apology, while the latter expresses an insincere one, accompanied by a touch of gaslighting. So, apologize, and place a period on the end of it.


State That It’ll Never Happen Again: The problem with many apologies is that they are empty...empty in the fact that the behavior that prompted the apology occurs over and over again. In fact, in relationships, it is very common that a person may apologize for the same dysfunctional behavior for years, making the apology in and of itself meaningless.


When you apologize, do so with the intention of never repeating the same action again. For example, after apologizing properly, you could say, “I apologize, Carla, for breaking your vase, and I promise to the best of my ability that this won't happen again and that I will be more careful around your belongings.” The latter gives light to a deep level of respect for the person being apologized to and a level of integrity that the apologizer wishes to acquire or maintain.


Make Up for It: Last, it is not enough to simply apologize correctly and state that the dysfunctional act or accident will never occur again. It is essential that apologizers also ask if there is anything that they can do to make the situation better in the moment or in the near future. When being trespassed against, purposefully or accidentally, many people find it comforting that the apologizer would attempt to do something in the moment or in the new future to compensate for the incident. Inquiring about engaging in a way that soothes the pain of the dysfunctional act or accident gives light to a person who is compassionate, remorseful, and sincere.

In the end, apologizing correctly, and in the fashion stated above, illustrates a higher level of communication and cultivates and salvages relationships. At the same time, it is significantly important for apologizers to relieve themselves of ego in an effort to apologize correctly and efficiently, increasing their social standing and emotional intelligence in the process.


Moving Forward


If you find that the relationship with yourself or with others suffers from ineffectual methods of communicating and that your integrity is consistently compromised as a result, contact us for a complimentary coaching call, and we’ll assist you in mastering communication and developing the conflict resolution skills needed to build and/or heal any relationship.


Or, you may pick up your copy of the 5x No. 1 New Release and the 3x Top 10 Bestseller, “The 18 Rules of Engagement to Interpersonal Communication” here.


Follow me on Facebook, Instagram, LinkedIn, Twitter, and visit my website for more info!


Dr. Clinton Bullock, Executive Contributor Brainz Magazine

Dr. Clinton Bullock is the author of the best-selling book, “The 18 Rules of Engagement to Interpersonal Communication.” He is also the founder of Clinton Bullock Worldwide—a high-performance coaching practice that specializes in assisting professionals, entrepreneurs, and aspiring high achievers in overcoming self-sabotaging and other dysfunctional behaviors, so that they may function at extraordinary levels by living efficiently and creating a life that is professionally successful and personally fulfilled.

 
 

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

Article Image

Why Your Teen Athlete Needs a Mental Performance Coach

Often, the missing piece in your athlete’s performance isn’t physical. They train. They show up. They put in the reps. From the outside, it looks like they’re doing everything right.

Article Image

Will AI Really Take Over Our Jobs? What You Need to Know

The fear is real, the headlines are relentless, but the real story of AI and employment is being told by the wrong people, with the wrong incentives, for the wrong audience. Spend five minutes on...

Article Image

Unprocessed Fear Doesn't Stay Personal, It Becomes the World We Live In

The fear I know most intimately didn’t show up in dramatic moments. It showed up every time I needed to say no. Every time I disagreed with someone. Every time I wanted something different from what was...

Article Image

Are You Leading From Your Role Or From Yourself?

The women I work with are senior leaders and are accomplished, respected, and focused on delivering. That was me! So many of them say some version of the same thing: I feel forever on. I’m chasing all the...

Article Image

How Do I Create Content Without Burning Out?

At some point, a lot of business owners start asking themselves the same question: How do I create content without burning out? Why does content start to feel like a job inside the job? What begins as a...

Article Image

When You Are Flat on Your Back, You Are Still Looking Up

When we face struggles, we have difficult times in our lives, we get really frustrated and feel like, "Why is this happening to me?" I really believe that when we face the struggles and difficulties...

6 Essential Marketing & Branding Steps to Grow Your Business in the First 18 Months

Stop Saying “I Am” and Why “I Choose” is the More Powerful Mindset Shift

The Sterile Cockpit Principle and What Aviation Teaches Leaders About Focus When the Stakes Are High

A New Definition of Productivity and How to Work Without Losing Yourself

5 Reasons Entrepreneurs Need Operational Support to Truly Scale

How to Trust Life's Timing When You Can't Control the Outcome

Your Family and Friends Are Killing Your Startup (And They Don't Even Know It)

Digital Amnesia Is Real, and the People Who Know This Are Quietly Outperforming Everyone Else

My Journey From Child Abuse to Founding the Association of Child and Family Coaches

bottom of page