Hip Hop – My Sibling, My Teacher, My Witness
- Brainz Magazine
- Sep 29
- 5 min read
Updated: Sep 30
Carlos Wallace is a bestselling author, motivational speaker, and filmmaker, as well as the CEO of Sol-Caritas. A U.S. Navy veteran, he empowers communities nationwide through entertainment, education, and advocacy.
Hip Hop grew up with me. From Rakim’s precision to Jay-Z’s playbook for building wealth, the culture became my sibling, my teacher, and my witness. It did not just entertain. It reinvented. It turned corners into stages and lyrics into life lessons about grit, leadership, and possibility.
“Thinkin' of a master plan
'Cause ain't nothin' but sweat inside my hand
So I dig into my pocket, all my money spent
So I dig deeper, but still coming up with lint
So I start my mission, leave my residence
Thinking, "How could I get some dead presidents?"
That line comes from "Paid in Full by Eric B. & Rakim." It’s one of the most quoted openings in hip-hop, setting up Rakim’s whole story about hustling with nothing but his mind and determination.
It’s verses like this that make Rakim my favorite rap artist of all time.
Let me take you back to the beginning, and by the end of this writing, you will fully understand why hip hop helped build me (and probably realize, the genre did the same for you)!
I was born in 1971, around the same year Hip Hop took its first breath. That is why I call it my sibling. We came into the world together and grew up together. From the block parties to the beats that shook car trunks, from the rhymes that carried our pain to the fashion that carried our pride, Hip Hop has been there every step of my life. I am glad for it.
I remember listening to Rock the Bells Radio on SiriusXM and hearing “Hip Hop did not invent anything, it reinvented everything.” That truth hits me every time I hear it. Hip Hop did not just show up and borrow. It flipped, remixed, and reshaped culture itself. It was bold. It was unapologetic. It turned turntables into instruments, corners into stages, and microphones into weapons of truth.
Hip Hop is my teacher.
Hip Hop has long been society’s ignored influence. I explored this in my book The Other 99 T.Y.M.E.S. (in the chapter aptly titled Ignored Influence). In it, I described how people underestimate the culture’s true power. Too many critics focus on the hook and miss the full body of work. That is like quoting scripture without ever reading the Bible. You get fragments, but you miss the faith. Hip Hop is more than the headlines and stereotypes. It has always been a force that reinvents, redefines, and reclaims.
There are countless building blocks to Hip Hop’s success, but if I have to put one name at the top, it will be Jay-Z. I said what I said as unapologetically as one of Hov’s verses.
Recently, Forbes confirmed what the culture already knew. Shawn Carter is now the world’s richest musician, amassing a net worth of $2.5 billion. Don’t dwell on that number, get past the “I can’t relate to that” mentality many get mired in. I want you to take time to really think about this, A kid from Brooklyn’s Marcy Projects, who used his voice as his first investment, now stands as a global mogul. He went from hustling mixtapes out of car trunks to co-founding Roc-A-Fella Records when no label would take a chance, then scaled that independence into Roc Nation, a powerhouse in music, sports, and culture. Along the way, he diversified his empire with bold plays in luxury and lifestyle, from Armand de Brignac champagne to D’Usse cognac, proving that the same vision that made him a lyrical giant could also make him a boardroom force and a Blueprint (if you know you know) for generational wealth.
Do not get me wrong, Rakim will always be my personal favorite. Nobody laced words together with that kind of brilliance. But Jay gave us something beyond the bars. He gave us codes to live by. He taught the ordinary man how to walk into rooms our fathers never imagined we would enter. That is bigger than music. Those who’ve lived it, who truly understand, don’t need it explained. Those who don’t probably have not, and will never feel the weight of those shoes or the air in those rooms.
What is often overlooked is how Jay-Z’s career is now studied well beyond the culture. While he may not hold the title of “executive coach” (at least not formally), C-suite leaders, business journalists, and academic programs have dissected his leadership style for lessons that resonate in boardrooms. He has addressed investor conferences, sharing his philosophy directly with Wall Street decision-makers. Harvard Business Review cited his career when analyzing MBA graduates, noting that broad experience often opens more doors than narrow specialization. As Jason Wingard, dean of Columbia’s School of Professional Studies, put it, Jay-Z’s rise proves that unconventional paths can teach lessons no classroom ever could.
In the past, people might have dismissed Jay-Z as a jack of all trades, master of none. In reality, his ability to combine mastery of entertainment with a strong grasp of general business and leadership skills was exactly what made him successful. Jay-Z became a living case study, not just a rapper.
I called it in my book years ago, and now present-day Hip Hop stands as my witness.
As I noted earlier, in The Other 99 T.Y.M.E.S., I emphasized that Hip Hop is not just entertainment. It is education, leadership, and social commentary. From the griot tradition of storytelling to the Black church turning sermons into testimony, to comedians like Richard Pryor and Redd Foxx sharpening truth with humor, Hip Hop inherited all of that DNA and transformed it into a new form. Today, its influence stretches from politics to Wall Street. Barack Obama’s campaign leaned on Jay-Z and Diddy. Voting drives like “Vote or Die” mobilized a generation.
That is overlooked influence. That is power critics never wanted to concede was real.
Today, Hip Hop has billionaires on the Forbes list. Jay-Z. Dre. Diddy. Add Kanye’s roller-coaster ride around the billionaire mark, and you see how the culture learned to flip sound into stock.
But it doesn’t stop there. Rihanna, with Fenty, Beyoncé, with Parkwood and Ivy Park, and Drake, with OVO and a string of savvy investments, all stand as proof that Hip Hop’s reach is no longer confined to the mic. These names prove the business of Hip Hop is just as revolutionary as its sound. When the world wanted to keep the culture at the margins, Hip Hop built its own margin and turned it into an empire.
So yes, Jay-Z wears the crown as the richest musician alive. But the truth is bigger than one man. It is about what Hip Hop has always been, a witness, a teacher, a builder of worlds. From park jams in the Bronx to corporate case studies at Harvard, Hip Hop shows that reinvention is power.
Coming full circle, Hip Hop is my sibling. And like me, it is still evolving, still hustling, still teaching the world how to flip struggle into strength.
Read more from Carlos Wallace
Carlos Wallace, President & CEO | Author | Filmmaker | Motivational Speaker
Carlos Wallace is a bestselling author, motivational speaker, and filmmaker who transforms real-life experiences into powerful stories that inspire change. A U.S. Navy veteran and former union leader, he brings a unique perspective on perseverance, purpose, and leadership. As CEO of Sol-Caritas, he produces socially conscious entertainment that uplifts communities. Through his books, films, and nationwide speaking tours, Wallace challenges audiences to live with intention and impact. His work bridges the gap between motivation and action, helping others turn adversity into an advantage.
