From Scarcity To Abundance and the Inner Shift That Changes Everything
- Brainz Magazine
- Aug 20
- 4 min read
Updated: Aug 21
Written by Johanna Halldén, Transformational Coach
Johanna Halldén is a certified coach, NLP and Time Line Therapy® Practitioner, and founder of JOY CO. She helps leaders, coaches, and speakers unlock their full potential through deep inner work, breathwork, and mental clarity.
We live in a world that constantly tells us that more is the solution. More money. More time. More recognition. We chase after these things, believing that once we finally get them, we’ll feel fulfilled, safe, and complete. Yet many of us discover, sometimes painfully, that the finish line keeps moving. The new salary, the bigger house, the praise from others, it gives a temporary high, but soon we’re back to the same restless hunger.
Why? Because the real shift never comes from the outside. It begins within.
The difference lies not in how much we have, but in how we see ourselves and the world: whether we live in scarcity or in abundance.
The energy of scarcity
Scarcity is subtle but powerful. It shows up as an inner voice whispering:
“I don’t have enough.”
“I’m not good enough yet.”
“I have to hold on tightly to what I’ve got.”
“Other people are further ahead than me.”
Scarcity makes us grasp, compare, and settle. It convinces us that there’s not enough to go around, so we need to fight for our share or sacrifice what we really long for.
The cost of living in scarcity is high. We stay in relationships that don’t nurture us. We silence our creativity out of fear of failure. We overwork, believing that our worth depends on our performance. We compromise our joy and our potential in the name of “being realistic.”
But here’s the truth: scarcity is not reality, it’s a mindset. And the moment we begin to shift it, everything changes.
The power of abundance
Abundance is not a number in your bank account. It’s not about having a perfect life or achieving every goal. Abundance is a state of being.
It’s the inner knowing that there are always more than enough opportunities, more love, more possibilities. It’s the deep recognition that you are already whole, already worthy, already complete.
Abundance says:
“There is more than enough for me and for others.”
“I don’t have to prove my value, I already embody it.”
“I can expand, because life itself is expansive.”
And when you begin to embody abundance, the external world responds.
Relationships deepen because you’re no longer loving out of need, but from a place of wholeness.
Creativity flows because you stop fearing failure and start playing, experimenting, and expressing.
Opportunities appear seemingly out of nowhere because you’ve opened yourself to receive rather than chase.
Money flows more easily because you become magnetic instead of desperate.
This is not magic, it’s alignment. When your inner world shifts, your energy changes, your decisions change, and the results around you naturally transform.
Why this shift matters now
We live in times of uncertainty. The world can feel unstable, chaotic, and overwhelming. In such a climate, it is easy to fall into scarcity thinking: to tighten, to worry, to believe we must protect ourselves by clinging to what little we have.
But this is precisely when abundance becomes most powerful. Abundance is not naïve optimism; it’s resilience. It’s the deep trust that no matter what circumstances look like, you are resourceful, creative, and capable. It’s choosing to act from possibility instead of fear.
When you live from abundance, you stop surviving and you start creating.
Stepping into abundance
So, how do you shift from scarcity to abundance? It begins with awareness.
Notice the moments when scarcity speaks: when you think you’re not enough, when you feel jealousy, when you choose safety over your true desires.
Ask yourself: What would abundance say right now?
Start small. Choose abundance in a conversation, in a creative project, in the way you relate to money or time.
Over time, these small choices rewire not just your mindset, but your whole way of being.
Two questions to reflect on
Where in your life are you still holding on to scarcity?
What might happen if you chose abundance instead?
The invitation
Abundance is not something you earn; it’s something you allow. It’s not about adding more layers to your life; it’s about peeling away the illusion of lack.
And when you land in that truth, something extraordinary happens:
The world doesn’t suddenly give you more because you proved yourself.
The world opens up because you finally remembered. You were enough all along.
Read more from Johanna Halldén
Johanna Halldén, Transformational Coach
Johanna Halldén is a certified coach, NLP and Time Line Therapy® Practitioner, and founder of JOY CO. With a background as a management consultant and hundreds of hours coaching leaders, she now guides coaches, speakers, and conscious leaders to awaken their full potential through deep inner work. Her methods combine breathwork, mental clarity, and subconscious transformation to help others live and lead with presence, authenticity, and power. Johanna is passionate about breaking generational patterns and helping others create true inner freedom. Her mission: To help more people lead from the heart and live fully awake.
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