Four Social Media Content Ideas to Build Awareness
Written by: Moniek James, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Social media is a powerful tool for increasing brand awareness; every online entrepreneur understands this. The wide variety of available platforms allows small business owners to share news and information with their community in a more personal and direct way than traditional marketing, but one problem that many deals with is knowing what type of content to share. Even if you don’t have a huge marketing budget, it doesn’t mean you can’t have a thriving social media presence. It just takes a little creativity and research to get the most out of your social media marketing efforts. If you’re struggling with ideas for your next social media post, check out this list of four social media post ideas that you can use to build awareness online.
The first content idea is 'quote images' using your own words. Scroll through your social media feed at any given time, and you’ll see words of inspiration, affirmation, and motivation being shared. These work on social media because users are looking to be entertained and inspired and will readily share these posts within their networks. Look for ways to include your quotes into your digital marketing strategy to reinforce your brand message while ensuring you stay on track with achieving your business objectives.
Who are the people in your niche with audiences that overlap with yours? Interviewing peers or industry influencers introduce your community to new voices with opinions like yours while creating opportunities for collaborations. When your interviews get shared with other interested audiences, you can expect your following to grow.
Tutorials allow you to show your audience what it looks like when somebody uses your product. Tutorials work because they answer the silent questions that your intended customers have, allowing you to overcome objections and generate more sales. This also allows you to show how invested you are in helping them solve their problems.
Users go to social media because they’re looking to create connections around shared interests. The final social media content idea is to share your business birth story. It doesn’t matter if you sell the same products as somebody else. Your journey to starting and building your business is unique to you and will allow you to stand out in your audience’s minds. You’ll have an opportunity to humanize your brand and show personality, which helps you attract the right people.
If you’re currently using social media for your business, you already know how important it is to get your audience engaged and interested. The best way to do this is to post interesting and engaging content — start with these ideas to attract awareness, spark discussion and keep people coming back to your channels.
For mindset, marketing, and business ownership tips, connect with Moniek on Instagram or her website! Read more from Moniek!
Moniek James, Executive Contributor Brainz Magazine
Moniek James is a Master Content Strategist, veteran, military spouse, speaker, author, columnist, and online entrepreneur. Her passion is teaching purpose-driven business and brand owners how to leverage strategic content marketing to build awareness, establish credibility and create their profitable digital footprints. Moniek has been featured in the Huffington Post, Fit Small Business, VoyagePhoenix, and the Association of Military Spouse Entrepreneurs and believes that entrepreneurship is a building block to economic empowerment.
