Financial Strategy in the Age of AI —The Role of a Ukrainian Expert in Risk and Capital Management
- Brainz Magazine
- Jul 2
- 3 min read
In a time when data has become the most valuable asset and artificial intelligence the new language of business, the financial function is undergoing a transformation that is reshaping its very essence. It's no longer enough to simply calculate, control, and forecast - today’s leaders must think at the intersection of analytics, technology, and strategic vision.
This is exactly where Oleksandra Babinchuk operates - a Senior Financial Transformation Consultant at the U.S. office of Ernst & Young (EY), helping companies rethink the fundamentals of capital management in the AI era.
Oleksandra Babinchuk, Senior Financial Transformation Consultant
Human + Ai: A New Formula for Decision-making
“AI can see more than a human, but not everything it sees matters,” says Oleksandra, emphasizing that intelligent tools do not replace human thinking - they expand its boundaries.
In financial management practice, this means shifting to models where AI handles complex, multi-factor processing, while humans focus on the context: strategic goals, ethical boundaries, geopolitical risks. This is how Oleksandra shapes the decision-making approach for companies managing billion-dollar budgets in volatile conditions.
“The greatest impact comes when AI is not the answer, but the dialogue partner. It proposes scenarios, and the human identifies which one resonates with business reality,” she adds.
How AI is Changing Capital Planning
In one of her projects, where the client was investing in large-scale technological infrastructure, Oleksandra’s team transformed traditional CapEx planning into a dynamic system that updates in near real time. Instead of static multi-year budgets, the model began incorporating monthly shifts: in energy prices, construction speed, demand for cloud capacity.
Using machine learning, the system analyzed historical infrastructure performance data, identified tendencies toward delays or overspending, and generated optimal investment scenarios. This approach not only helped the client avoid significant financial losses but also better align investment decisions with the overall growth strategy.
The Risks AI Doesn’t See
Integrating artificial intelligence into financial decisions holds immense potential - but also significant risks. According to Oleksandra, one of the most underestimated dangers is excessive trust in models that perform flawlessly on historical data but fail in atypical situations.
“A model without scenario analysis is not a forecast - it’s a hypnosis,” she jokes. That’s why in her practice, every AI-powered decision undergoes a series of checks: sensitivity to assumptions, data risk analysis, result stability under varying conditions. Special attention is also paid to algorithmic transparency: “When a CFO asks why the model recommends investing $100 million in a particular asset, the answer ‘because the neural network said so’ doesn’t fly.”
The Consultant of the Future: From Analyst to Integrator
Oleksandra is convinced: the role of a financial consultant is evolving alongside the changing logic of business. As traditional functions become increasingly automated, the ability to bridge technology, culture, ethics, and business objectives comes to the forefront.
“We’re no longer just implementing tools. We’re building bridges between the AI model, financial logic, and executive decision-making,” she explains.
In the future, she sees consultants as facilitators of complex processes: people who can explain business priorities to technical leaders, and technology potential to business executives. That’s why her mission is not only to implement AI - but to help clients build a new financial culture. One that is prepared for rapid change, complex data, and strategic uncertainty.
“My job isn’t just to deliver a tool - it’s to help build a decision-making logic that will remain effective even when everything changes, except uncertainty,” Oleksandra concludes.
To read more about Oleksandra Babinchuk, visit her on LinkedIn.
