Eunice Atuejide’s Bold Transformation and the Power of Authentic Leadership
- Brainz Magazine
- Aug 12, 2025
- 4 min read
Eunice Atuejide is the author of Happiness Is Free! A transformational guide for leaders ready to reclaim joy, clarity, and balance. As a certified laser coach, Eunice helps professionals and entrepreneurs unlock sustainable happiness and align with their true purpose.
In a moment that would define the trajectory of her life, Eunice Atuejide sat alone in a hotel room in Abuja, just hours before the 2019 Nigerian presidential peace accord. As the only woman and political outsider in the room, the stakes were high. But instead of fear or anxiety, Eunice felt something far more powerful: clarity. “If I don’t show up or speak up now, then what’s the point of being on the frontlines?” she asked herself. It wasn’t the political backing, the credentials, or even the platform that mattered to her; it was truth, and her unwavering commitment to speaking it, no matter the cost.
Eunice’s story is not one of following a linear path, but of boldly breaking boundaries and redefining success at every stage. Her journey, which spans the entertainment industry, the legal profession, the political arena, and now the transformative world of coaching, is a testament to living authentically in an often unforgiving world. In this article, we explore how Eunice’s career is not just about accomplishments, but about embracing the uncomfortable, reimagining power, and living without apology.
From legal genius to political disruptor
Eunice’s legal career in both Nigeria and the UK is marked by brilliance, determination, and the courage to challenge established systems. But as her professional achievements grew, so did her awareness of the deep-rooted flaws within the systems she was part of. Though she could have easily climbed the corporate ladder or enjoyed the comforts of conventional success, Eunice chose the road less traveled, one that led her into the world of politics.
In 2017, she founded the National Interest Party (NIP), a platform that resonated with young Nigerians longing for change. But her decision to run for president in 2019 was about more than political ambition; it was about offering the Nigerian people a truthful alternative to a broken system. Her candidacy, though unsuccessful, demonstrated that leadership doesn't require a dynasty or an endorsement from the wealthy; it requires heart, vision, and the courage to be yourself, even when the odds are stacked against you.
Pivoting toward purpose: Embracing the coaching world
When Eunice chooses to step away from any endeavor, she isn’t walking away from success; she is rather aligning herself with her deeper purpose. Unlike many who cling to fame or title, Eunice recognized early that real transformation comes from within. Her decision to enter the world of coaching was not a retreat; it was a radical evolution.
Now, as a transformational coach, Eunice empowers individuals to redefine success in terms that are personal, sustainable, and deeply fulfilling. Through her coaching, publications, and speaking engagements, she helps high-achievers navigate personal and professional challenges by tapping into their authentic selves. Her philosophy centers on the idea that real success is not defined by external measures but by living a life in alignment with one’s values and desires.
Leading with authenticity: A blueprint for sustainable joy
In today’s culture of burnout and relentless ambition, Eunice’s message is both revolutionary and refreshing: joy is not a reward; it is a right. Her approach to coaching encourages individuals to break free from the pressure of societal expectations and prioritize self-awareness, purpose, and inner peace. Eunice’s teachings serve as an antidote to the toxic hustle culture, guiding her clients to find balance and live authentically.
Her unique perspective on leadership challenges the idea that true leaders must conform to established norms. For Eunice, true leadership starts with the ability to lead oneself without compromise. Her coaching philosophy encourages individuals to embrace their strengths and weaknesses, to find empowerment in vulnerability, and to lead from a place of inner truth.
The power of saying no and living without apology
What sets Eunice apart in the coaching world is not just her qualifications or track record, but her personal story of choosing to walk away from lucrative opportunities when they no longer served her purpose. Her willingness to say "no" to what didn’t align with her values is a key lesson she shares with her clients. It’s not about playing it safe; it’s about embracing risk in pursuit of something greater than personal gain.
Eunice’s journey is a reminder that authenticity is not always easy, but it is always worth it. She has become a living example of what it means to lead without apology, to build a life that’s true to oneself, and to help others do the same.
Living the legacy: What’s next for Eunice Atuejide
As Eunice’s impact continues to grow, she remains committed to empowering individuals from all walks of life to live authentically and purposefully. Her latest book, Happiness Is Free!!!, serves as a powerful manifesto for anyone looking to break free from the chains of societal expectations and discover the true joy that comes with living a life aligned with one’s own values.
For those ready to step into their own power and embrace their authentic journey, Eunice Atuejide’s coaching provides the tools, insights, and inspiration to do so. Her message is clear: you don’t need to ask for permission to live your truth. You just need the courage to embrace it.
To learn more about Eunice Atuejide’s coaching services, explore her publications, and access a wealth of resources for personal transformation, visit her official website. You can also connect with her on Facebook, LinkedIn, and Instagram. Discover her latest book, Happiness Is Free!!!, available now on Amazon
Read more from Eunice Atuejide
Eunice Atuejide, Author, Personal Growth Coach & Public Speaker
Eunice Atuejide is a multi-hyphenate author, lawyer, public speaker, coach, and politician who ran for President of Nigeria in 2019 and a House of Representatives seat in 2023.
Eunice leverages her life experiences and practical tools she picked up on her own personal growth journey to help high achievers gain clarity and achieve success through her books, coaching, and public speaking. Her impactful approach fosters sustainable, positive change.
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