Don’t Just Build a Business, Build a Movement That Changes Lives –Interview with Magic Leone

Magic Leone is not just a coach, he’s a disruptor redefining what it means to be a high-achieving expert in the modern economy. He operates from a singular, powerful premise, the industry’s obsession with marketing tactics and sales funnels has distracted true difference-makers from their most valuable asset, their identity and their movement.

Having navigated his own journey from uncertainty to becoming a top-tier industry leader, Magic understands the “silent war” waged by high-achievers who, despite their brilliance, often feel overwhelmed, isolated, or simply not good enough. He fights for these leaders, believing the world needs their unique solutions now more than ever.

His signature approach goes far beyond traditional business strategy. He helps clients strip away borrowed tactics and survival thinking to reclaim their internal authority. This foundational shift transforms experts from vendors selling a product into movement leaders leading a cause. The result? Businesses that grow not by chasing sales, but by attracting believers and building legacies that outlast market trends and algorithmic shifts.

In this exclusive interview, Magic Leone shares the mindset, methods, and movements that are helping a new generation of experts rise as impact makers, leaders, and legends.

Magic Leone, Global Business Strategist & Movement Builder

What inspired you to dedicate your career to helping high-achievers unlock their fullest potential?

I met a brilliant woman once, one of the most talented branding experts I’d ever seen, who told me she’d rather live under a bridge than keep trying to make her business work.

That broke me.

I’ve seen too many people like her, impact makers with incredible talent and pure intentions, stuck not because they lack skill, but because no one gave them the map. This doesn't just limit experts, it limits everyone who could benefit from their help.

I’ve lived both sides of the story, the hunger and the victory.

I grew up in a world where love and security weren’t guaranteed. I still remember sitting on a stairwell as a teenager, crying because I wished someone, anyone, would just show me the way. No one came.

I had to build my own power, brick by brick.

Years later, I became the top coach in my industry. But that moment on the stairwell never left me.

When I started working with high achievers, I saw the same pain. People think they have it all figured out, but they don’t see the silent war inside, the pressure, the loneliness, the “I’m not good enough” that keeps them up at night.

These are the people I fight for.

Because when I help real difference-makers rise, I multiply my own impact through theirs. That’s how movements are born, and why I created the definitive map for them.

How do you define the core transformation you deliver to your clients?

I don’t just help people achieve goals. I help them become the kind of leader goals chase.

The biggest problem for experts isn't their offer or their skill, it's the hidden belief that they’re not enough. They waste energy trying to look presentable, focusing on better websites and modern plugins, and shift away from their core mission, message, and movement. They are afraid to fail or get rejected, so they use borrowed tactics, becoming followers instead of leaders.

I can look at someone’s content for ten seconds and see how they see themselves. If you don’t see yourself as a leader, neither will your audience.

Early in my career, I made a similar mistake. I was afraid people would reject me, so I produced popular content to get approval. Someone called me out, and it was a timely awakening.

I stopped trying to fit in and started choosing to lead. It turned out my originality was the difference-maker that brought me success. So, the first transformation I deliver is internal authority. I strip away the borrowed strategies and the quiet voice that says, “Maybe I’m not good enough.” I bring them back to their core identity, the part of them that’s unstoppable.

When they lead from power, their message lands, their market listens, and their business moves. This isn't about chasing clients, it is about leading movements that attract believers.

Can you walk us through your signature approach and why it stands apart from typical coaching or training methods?

Most programs build funnels. I build movement leaders. I don't create fitness trainers, ad experts, or therapists. I turn their work into movements that help humanity, create following, expand impact, and bring commercial success. Titles like “coach” or “consultant” demote experts from being a movement leader. My method is simple and powerful, built on two non-negotiable pillars:

Phase 1: Restore internal authority (Make the Leader)

The first step is to help them see they are so much more than an expert. We open the space for them to speak from a bigger stage to a larger audience to impact thousands. You can’t achieve greatness without being great.

Phase 2: Launch the impact movement (Build the cause)

Next, we take their mission and turn it into a movement that helps humanity and brings commercial success. Your entire approach shifts when you shift your mission.

For example, a woman running a clothing store in Mexico was stressed by low sales. I helped her realize she wasn't selling clothes, she was saving indigenous art and providing a livelihood to indigenous women.

This made her qualified for government grants, and she went from running a store to starting a brand that represented her movement. Funnels downgrade you, movements uplift you. A funnel makes you a vendor, a movement makes you a voice people can’t ignore.

Why be a marketer when you can be a leader who changes lives? Why run ads when you can run revolutions?

When a client first comes to you feeling stuck or under-performing, what’s the first thing you help them change?

The first thing I help them change is the Why and the Who. They’re often selling a solution to a transactional customer, but I shift them to leading a mission for a committed believer.

I once worked with an investment expert whose high-end mastermind wasn't drawing members. He was selling “better investments.”

But founders who sold their businesses weren’t primarily investing for profit, they were investing for identity, status, and lifestyle. Many chose funds based on the perceived image of the manager, thinking their insecurities would be solved by mimicking that success.

I told my client his mission had to be to save investors from making the mistake of investing with the wrong person for the wrong reason.

We reframed his mission to “Protecting your Legacy and Identity from Fraudulent Investment.” He went from inviting people to make money to protecting their financial legacy. That message resonated deeply. I don't teach them to step out of the box, but to reshape the box.

Every leader needs to reevaluate their approach to making an impact. This one change is the game-changer.

What are the common blind spots you see in people aiming for major growth in life, business, or relationships?

I could write a book on this. But here are the big ones:

• They confuse activity with momentum.

• They follow the wrong map for the wrong reason.

• They build products when they should be building movements.

• They rely on followers instead of influence.

• They chase noise instead of clarity.

Most experts are well-intentioned but directionless. They’re stuck in survival thinking instead of leadership vision. A client with 80K Instagram followers never got a single conversion because she had collected followers, not believers. Followers are entertainment, believers are participants.

Business is about strategy, and the leader with the best strategy, focus, and discipline wins this game.

Here are the practical shifts we make:

I had a client with a list of 500 emails ask for topics they would like in his new course. He recorded and offered it to them at 50% off as a thank you. He got paid to create his offers.

For another client, I had him record a video in response to an inquiry from his prospect because videos convert better. I then had him publish it because if one prospect had this question, others do too.

The question I always ask is, “What task would you do if you had a gun to your head?”

Those are the tasks that make a difference, the rest is entertainment. When I work with clients, I sharpen everything so they accrue believers and participants, not followers. The moment they see themselves as leaders, everything else, strategy, positioning, authority, falls into place.

How do you help clients not just achieve ambitious goals but sustain their success?

Growth and sustainability are never an issue if you focus on movement, mission, and purpose over funnels. A movement leader does not increase sales, they increase their reach to help. If you wake up and think, “How can I help more people with my therapy?” you will never lose direction.

This is exactly why I make clients identify their purpose and build an impact-based business around that purpose. The more impact you make, the more your business grows as a natural consequence of the impact, not the sale.

Success isn’t built on motivation. Motivation is a spark, mission is the engine. When their business becomes their cause, they stop depending on hype and start running on purpose. That’s why I build movements that outlast algorithms, platforms, or marketing trends. When their fire is anchored in identity and systemized through strategy, they don’t just reach their goals, they sustain them. They stop chasing energy. They become the energy.

Could you share a client success story that illustrates how your method shifted everything for someone?

I can give several stories.

A plant food client went from negligible to half a million in recurring revenue in just six months when we moved him from funnels to movement. Their entire business revolved around discounts and transactional selling. We burned their funnel to the ground.

We focused on their deeper story, connection to nature, mindfulness, resilience, health. We shifted from selling products to creating belonging, a lifestyle around plants.

Within six months, they grew to half a million in recurring sales. No hype. No discounts. Just pure impact. Because believers buy differently than customers.

There is a reason every corporation from Coke to Nike uses movement, not features, to grow business. The Dove “Campaign for Real Beauty” doubled sales from $2.5 billion to $4 billion within its first decade.

Turn your business into a movement, and you will never do business again.

What mindset and behavioural shifts do your clients experience by the end of the program?

They stop being marketers. They become leaders. This transformation isn't just business, it is internal.

Once you learn a new way to be, to lead, you use this new authority in business, life, and relationships. You go from being the person who hides in the shadows or stands in a corner to a person who can’t go unnoticed. You turn heads just by showing up. You become the person who learns to lead with a cause, and leaders draw attention no matter where they go.

This is not just about building a business, but about becoming a true leader and leading a great life.

Why is now the right moment for someone to invest in your help and create a meaningful impact rather than waiting?

The cost of waiting is lost legacy. I’m here for the high-achiever who is tired of following the wrong map and is ready for the truth. Come to me only when you've exhausted all the tactics and you are truly ready to stop being a coach or a consultant and start becoming a household brand and an Icon. I will make you work, but I will get you where you want to be. The world doesn’t reward those who wait. It rewards those who lead.

We’re in a noisy marketplace where the only ones heard are those who speak from a mission, not a script. If you’re going to give your energy to something, make it something that matters. The cost of waiting is not just lost revenue. It’s lost legacy.

If someone is reading this and wondering, “Is this for me?”, what one question should they ask themselves?

My program is not about teaching business tactics, it is about becoming the person who has the vision and ability to make winning moves, strategies, and actions when they want.

Your holistic transformation is what brings long-term success. So, the question to ask yourself is:

• Do I want just a business tactic, or do I want a holistic transformation that will put me in the league of the legends?

• Do I want to step up in life and become the person people go to? Do I just want to make money, or do I want to create a legacy?

Anything less, this is not for you.

“People don’t follow products. They follow leaders. And leaders build movements.” – Magic Leone

Don’t just grow a business, build a movement. Become the impactmaker, industry leader, and legend you were meant to be.

Start your rise here.

Follow me on Instagram, and visit my LinkedIn for more info!

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