To mark the return of Beetlejuice to big screens, the Coca-Cola Company has launched a limited edition Fanta flavour.
The new drink, which comes in a black-and-white striped can, nods to the unique style of Michael Keaton’s character in the film, who has returned to screens after 36 years.
Some cans of Fanta Orange has had a redesign and feature Jenna Ortega’s Astrid character while Winona Ryder’s Lydia Deetz is on some cans of Fanta Strawberry.
Fast Company writes: “The Coca-Cola Company sells about 2 billion drinks around the world every day. Each one has the potential to be a little billboard in your hand.”
The campaign, it adds, will run across 50 global markets “and includes digital and in-person experiences for fans”.
“Beetlejuice is a brand that is beloved, but it is a film that came out 35 years ago,” says Dana Nussbaum, executive vice president of worldwide marketing at Warner Bros. “So as we were going into market, we definitely had the responsibility of taking this beloved brand and not only reintroducing it, but introducing it to some audiences for the very first time, particularly Gen Z.”
