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Change When Change Feels Impossible

  • May 18
  • 8 min read

John Elford is an addiction recovery practitioner, author, and educator specialising in long-term recovery, 12 Step integration, trauma-informed practice, and behavioural change. He has developed recovery programmes, books, and training resources used across the UK and internationally.

Executive Contributor John Elford Brainz Magazine

This article is based on my upcoming book, Change When Change Feels Impossible, which explores why so many people struggle to sustain meaningful change despite genuinely wanting their lives to improve. Over the years, through recovery work, behavioural education, trauma-informed practice, and working alongside people rebuilding their lives, I repeatedly noticed something important. Many people already understand far more than they are able to consistently apply.


Man sitting pensively on a balcony chair, overlooking a blurred cityscape at dusk. Wears a maroon sweater, creating a contemplative mood.

They know the behaviours harming them. They understand the changes they need to make. They genuinely want things to improve. Yet under stress, emotional overload, exhaustion, fear, habit loops, nervous system strain, or environmental pressure, access to that learning becomes inconsistent.


This matters because repeated difficulty applying what we know often becomes deeply personal. People begin believing, “I lack discipline.” “I always sabotage myself.” “Why can’t I just do what I know I need to do?”

 

Over time, frustration slowly becomes identity. But behaviour change is far more complex, and a lot simpler to remedy, than most people realise.


Human behaviour is influenced by emotional state, nervous system regulation, stress, relationships, physical well-being, exhaustion, learned survival patterns, habits, environment, and emotional capacity. This increasingly aligns with modern behavioural and neurological research, including work from ASAM (American Society of Addiction Medicine, which recognises how addiction and behaviour are influenced by brain function, stress systems, motivation, memory, and emotional regulation. The problem is often not a lack of desire. The problem is that the system carrying the change becomes overloaded.

 

Why understanding behaviour matters


One of the biggest misunderstandings in personal growth and recovery is the belief that insight automatically creates action. It does not.


Someone can genuinely want recovery from addiction while still relapsing under emotional strain. A person can desperately want healthier relationships while repeatedly reacting destructively during stress. Someone may deeply want to stop procrastinating, emotionally withdrawing, overeating, self-sabotaging, or shutting down while still finding themselves returning to the same patterns again and again.


This contradiction confuses people. It also creates shame. Authors and clinicians such as Dr. Gabor Maté have also explored how trauma, emotional pain, stress, and early conditioning can shape behavioural patterns and coping mechanisms later in life.


While understanding these influences is important, sustainable change still requires people to gradually build the capacity, structure, awareness, and behavioural consistency needed to apply new learning under real-world pressure.


Many people assume, “If I understand the problem, I should automatically be able to fix it.” But human beings are not machines. Behaviour often follows state.


In recent years, nervous system research and trauma-informed approaches including work connected to The Polyvagal Institute, have increasingly highlighted how human beings struggle to access higher reasoning, emotional regulation, and consistent behavioural control when operating in states of overwhelm, threat, emotional flooding, or survival stress.


This helps explain why people can fully understand healthy behaviour in calm moments yet struggle to consistently apply that learning under pressure.


When people are emotionally overwhelmed, exhausted, dysregulated, isolated, highly stressed, or operating in survival mode, behaviour becomes increasingly reactive and short-term focused. In these moments, the brain usually prioritises relief before growth.


This is why people can mean every promise they make to themselves in one moment, then struggle to access that same version of themselves later under pressure. Understanding this does not remove responsibility. It creates a more accurate understanding of how sustainable change actually works.

 

The hidden “change blockers”


Through years of recovery work and behavioural education, I began identifying recurring patterns that repeatedly interfere with people’s ability to sustain meaningful change.


These “Change Blockers” appear across addiction, emotional well-being, relationships, mental health, habits, leadership, recovery, and personal development.


They are the hidden forces that quietly pull people back toward old behaviours even when they genuinely want something different. Recognising these blockers changes the conversation from: “What’s wrong with me?” to “What is blocking the process?”


15 common change blockers that keep people stuck


Most people do not fail to change because they are incapable of growth. More often, they become trapped in repeating patterns that quietly interrupt the process of applying what they already know.


Many people can access insight in calm moments. They understand their behaviours, recognise their triggers, and genuinely intend to respond differently in the future. The difficulty comes later when stress rises, emotions intensify, exhaustion builds, routines collapse, or old conditioned patterns reactivate automatically.


This is where change often begins to feel impossible. Over time, repeated inconsistency becomes deeply discouraging. People begin blaming themselves for struggling to maintain behaviours that intellectually make complete sense to them. They confuse inconsistent application with personal weakness.


But human behaviour is influenced by far more than knowledge alone. Emotional state, nervous system regulation, environment, habit strength, physical wellbeing, social connection, stress levels, emotional overload, structure, and learned survival responses all influence whether someone can consistently access and apply what they know in real-world situations.


This is why someone can fully understand healthy communication while still reacting impulsively during conflict. This is why a person can understand relapse prevention while still returning to old behaviours during emotional strain. It is why people can repeatedly promise themselves they will change, only to feel pulled back towards familiar patterns under pressure.


The following Change Blockers are some of the most common patterns that interfere with sustainable growth and behavioural change. Many people will recognise several of them operating at the same time.


Understanding these blockers is important because it changes the conversation. Instead of asking, “What’s wrong with me?”, people can begin asking, “What keeps interrupting the process?”


That shift alone can reduce shame, increase awareness, and create a more realistic foundation for sustainable change.


1. Low emotional capacity


When people are emotionally overloaded, exhausted, overwhelmed, or highly stressed, change becomes difficult to sustain. The system simply cannot carry additional pressure effectively.


Solution: Reduce pressure before increasing demands. Stabilise sleep, food, rest, emotional regulation, breathing, and routine before expecting major behavioural change.


2. All-or-nothing thinking


“If I can’t do it well, there’s no point doing it at all.” This mindset creates repeated stop-start cycles where people swing between intense effort and complete collapse.


Solution: Focus on consistency over perfection. Small repeated actions are usually more effective than dramatic bursts of motivation.


3. Avoidance of discomfort


Many people abandon change the moment it becomes emotionally uncomfortable. The problem is that meaningful growth almost always involves discomfort somewhere in the process.


Solution: Learn to tolerate manageable discomfort instead of escaping it immediately. Growth often feels unfamiliar before it feels rewarding.


4. Lack of structure


Without routines, boundaries, rhythm, or clear plans, change becomes dependent on mood and motivation. That usually becomes unreliable very quickly.


Solution: Create a predictable daily structure. Decide in advance when, where, and how important behaviours will happen.


5. Emotional reasoning


“I feel hopeless, so this must be hopeless.” Feelings become treated as facts.


Solution: Separate emotion from evidence. Feelings are real, but they are not always accurate predictors of reality.


6. Habit loops and automatic behaviour


Many behaviours happen automatically long before conscious thought fully engages, especially under stress. Behavioural researchers and habit experts such as James Clear and Atomic Habits have helped popularise the idea that lasting change is often less about willpower and more about systems, environment, repetition, and reducing friction around healthy behaviour.


This becomes even more important during periods of stress, exhaustion, or emotional overload, when automatic behaviour tends to dominate conscious intention.


Solution: Slow the sequence down. Add pauses, reminders, barriers, or replacement behaviours between trigger and action.


7. Shame and self-judgement


Many people try to use self-criticism as fuel for change. Usually, it backfires. Shame drains emotional energy and increases collapse rather than growth.


Researchers and authors such as Brené Brown have extensively explored how shame often drives secrecy, disconnection, and self-protection, reducing the honesty, emotional resilience, and meaningful connection needed for sustainable growth and behavioural change.


Solution: Replace self-attack with honest accountability. Responsibility supports progress. Shame often paralyses it.


8. Unrealistic expectations


People often expect rapid transformation, then become discouraged when progress feels slower or messier than imagined.


Solution: Expect gradual progress rather than an overnight transformation. Sustainable change is often quieter and slower than people imagine.


9. Environmental triggers


People, places, routines, and situations can quietly pull behaviour back toward old patterns.


Solution: Change the environment wherever possible. Reduce exposure to triggers and increase access to supportive conditions.


10. Lack of meaning or purpose


Change becomes difficult to sustain when people lose connection to why it matters. Without meaning, difficult effort eventually feels emotionally empty.


Solution: Reconnect change to values, identity, direction, and purpose. Meaning provides emotional fuel during difficult periods.


11. Social disconnection


Isolation weakens change. Human beings regulate emotionally through connection, support, honesty, accountability, and feeling understood.


Solution: Build healthy support systems. Recovery and growth become more sustainable when people stop trying to carry everything alone.


12. Decision fatigue


Too many decisions drain mental energy and increase the likelihood of defaulting back to automatic behaviour.


Solution: Simplify important choices ahead of time. Create routines and reduce unnecessary decision-making wherever possible.


13. Waiting for motivation


Many people delay change while waiting to “feel ready.” That moment often never arrives. Motivation is unstable. Action often creates momentum more reliably than motivation creates action.


Solution: Start before you feel ready. Small movement creates momentum.

 

14. Fear of change


Even positive change can feel threatening because it disrupts familiarity, identity, and emotional certainty. People often cling to familiar pain because unfamiliar growth feels uncertain.


Solution: Recognise that fear does not always mean danger. Allow uncertainty to exist without immediately retreating back into old patterns.


15. Inconsistent effort


Many people begin intensely, then collapse, restart, and repeat the cycle again. But sustainable change is usually built through rhythm, not extremes.


Solution: Focus less on intensity and more on consistency. Sustainable behaviours must survive difficult days, not just motivated ones.

 

Sustainable change requires more than willpower


Many people spend years trying to force change through pressure, self-criticism, motivation, or repeated fresh starts. When those approaches fail, they often conclude that something must be fundamentally wrong with them. But sustainable change is rarely created through willpower alone.


Modern conversations around behavioural health, trauma, recovery, nervous system regulation, and habit formation are increasingly pointing toward the same conclusion: Human beings change more effectively when environments, emotional capacity, behavioural structure, and nervous system regulation are addressed together rather than in isolation.


Real transformation is usually built through understanding, structure, repetition, emotional regulation, support, accountability, and gradually increasing the system’s ability to carry discomfort without collapsing into old patterns.


This does not mean avoiding responsibility. In fact, responsibility becomes far more effective when people stop attacking themselves and start understanding the conditions influencing their behaviour.


Many people are far less broken than they believe. Often, they have simply been trying to create change while emotionally overloaded, exhausted, unsupported, dysregulated, isolated, or relying on methods that collapse under pressure.

 

Final thoughts


Real change is rarely dramatic in the beginning. Often, it looks like pausing instead of reacting, asking for help instead of isolating, reducing pressure instead of increasing shame, repeating small behaviours consistently, creating healthier routines, tolerating discomfort without escaping it immediately, and getting back up after setbacks instead of giving up completely.


These moments may not feel revolutionary at the time. But repeated over weeks, months, and years, they can completely alter the direction of a person’s life.


Perhaps the goal is not becoming a perfect version of yourself overnight. Perhaps the goal is learning how to create enough stability, structure, emotional capacity, support, awareness, and self-respect for healthier behaviour to become sustainable. Not perfection. Progress.


The ideas explored in this article form part of the wider behavioural and recovery framework explored in Change When Change Feels Impossible, which examines how neurological, emotional, behavioural, social, physical, and environmental factors influence sustainable change.


Because sometimes, change does not begin when people finally “try hard enough.” Sometimes, it begins when they finally understand what has been making change feel impossible in the first place.


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Read more from John Elford

John Elford, Advanced Addictions Practitioner

John Elford is an Advanced Addictions Practitioner, author, and educator with over 20 years’ experience in detox, recovery, and behavioural change. He is the founder of Get Into Recovery and has helped develop recovery-focused services, resources, and support programmes in the UK and internationally. John has authored multiple recovery books, with more than 30,000 copies sold worldwide, focusing on addiction, emotional well-being, and sustainable long-term recovery.

This article is published in collaboration with Brainz Magazine’s network of global experts, carefully selected to share real, valuable insights.

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