Can an Online Clothing Retailer Thrive in The Midst of The Pandemic?
- Oct 28, 2020
- 2 min read
Updated: Oct 29, 2020
Written by: J. Francàis, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise
Are you shopping online with COVID-19 on the rise? Since the pandemic began in March, a lot has changed with E-Commerce. Clothing stores were forced to close due to government-issued orders. Online shopping has increased significantly because more people are at home working remotely.
I am a fashion designer, store owner of J. Francais. Just like millions of other brick-and-mortars, they were in the same boat as I was. Clothing retailers were temporarily closed and I witnessed a change in my business.
I relied on customers coming into J.Francais but this was the time that I needed to increase my online exposure. I had to implement new strategies to attract customers to my website. I would ask people on social media to subscribe to my email list, direct messaging potential customers, and emailing large corporations to show the products and services I offered.
So they say, “Social media is it!” There are billions of people utilizing Facebook, Instagram, Twitter, Snapchat, and Tiktok!
How can I reach these potential customers for my brand? I have amazing products, I will always deliver exceptional customer service, but one of my goals is to have tons of traffic driven to my website!
Now I’m thinking of ideas such as: Collaborating with another designer, hosting a contest-prize-give away, and connecting with an influencer.
By doing this, I will increase exposure to my business and gain new customers.
I will stay consistent, and greatness will follow!
Learn more on Facebook, Instagram and visit ShopDesignCode!
J. Francàis, Executive Contributor Brainz Magazine
J. Francàis. the collegiate jacket guru, fashion designer, and handbag designer. J. Francàis flagship store opened in December 2018 in San Pedro, California. She specializes in designing custom collegiate jackets for historically black colleges & universities (HBCU’s,) Ivy League schools, and other sports affiliated teams.
