Building Legacy Through Purpose, Confidence, and Clarity – Exclusive Interview with Natasha B. Russell

Natasha B. Russell (NBR) is a dynamic force in the entrepreneurial world. As the Founder & CEO of NBR Global Solutions Inc., she empowers purpose-driven entrepreneurs, businesses, and organizations to achieve their goals. Through coaching, speaking, training, and consulting, Natasha delivers impactful communications, branding, and public relations strategies that drive success.

Natasha B. Russell, Motivational Speaker

Who is Natasha B. Russell? Introduce yourself, your hobbies, your favorites, you at home and in business. Tell us something interesting about yourself.

Hello! I am Natasha B. Russell – though many of you know me simply as NBR.

If I had to describe myself in a few words, it would be a Transformation Architect. I am the Founder and CEO of NBR Global Solutions Inc., an award-winning coach, strategist, and motivational speaker. But before the awards and the certifications, I am a woman of deep faith and a proud Calgary native with vibrant Jamaican roots.

My mission is simple but massive: to empower purpose-driven leaders and entrepreneurs to lead their lives with Purpose, Confidence, and Clarity. I don't just want to help you build a business; I want to help you build a legacy from the inside out.

In the boardroom, I am a strategist with over 20 years of experience in corporate communications, PR, and crisis management. I’m the person organizations call when they need to protect their reputation or unlock their next level of performance. I believe that when you operate in your God-given purpose, success isn't just possible, it’s inevitable.

But at home? I am a mom first. My home is my sanctuary. I am a woman who values peace, integrity, and the beauty of a fresh start. You might find me enjoying the quiet of a morning prayer, or navigating the beautiful, messy, and rewarding journey of motherhood. I believe your 'inner world' dictates your 'outer success,' so I prioritize my own mental, physical and spiritual well-being just as much as my client's KPIs.

When the 'Boss' hat comes off, I am fueled by creativity and community. I have a passion for mentoring youth and partnering with organizations like Calgary Pageants to boost the confidence of young women. I love high-vibe environments, empowering conversations over a great meal, and anything that inspires growth. I'm a firm believer that 'Your Health is your Wealth,' so I’m always looking for ways to rejuvenate my spirit and stay grounded.

Something people might find surprising? My journey isn't just built on successes; it's built on resilience. At age 11, I heard a sermon about being 'fearfully and wonderfully made,' and it changed my life forever. It gave me the self-esteem to know that no matter what life throws at me – whether it's a career shift or a personal transition – I am equipped to handle it.

I’ve learned that the 'Best is yet to come' isn't just a catchy motto; it’s a lifestyle. I am a living testament that you can transform your reality, reclaim your power, and build an empire even when you're starting from a blank slate.

What inspired you to focus on leadership, branding, and communication coaching?

My inspiration comes from a deep-seated belief that every individual has a unique, God-given purpose, but many lack the tools to articulate that purpose or the confidence to lead from it. Over my 20-year career in corporate communications and public relations, I saw a recurring pattern: brilliant people were being held back, not by a lack of skill, but by a "communication gap" and a "confidence crisis.

I realized that Leadership isn't just a title; it’s an influence that starts with self-mastery. I was inspired to help leaders stop "performing" and start leading with authenticity.

Branding became a focus because I saw how often people’s external image didn't match their internal value. I wanted to help entrepreneurs and professionals build a brand that is an honest reflection of their integrity and their "BOSS" energy – standing for Believe, Optimize, Strategize, and Succeed.

Finally, Communication is the heartbeat of everything I do. Whether it’s internal dialogue or external PR, how we speak determines our reality. I was inspired to coach in this area because I’ve seen firsthand how one shift in communication can save a reputation, close a deal, or heal a relationship. My coaching is my way of giving others the "Keys to the Kingdom" – the ability to own their story, command a room, and build a legacy that lasts.

How does your work help entrepreneurs and organizations gain more clarity, confidence, and purpose?

My work serves as a bridge between current obstacles and future potential. I help entrepreneurs and organizations move from a state of "survival" or "stagnation" into a state of High-Performance Alignment through a three-pillared approach:

1. Clarity: The Strategic Roadmap. Most leaders suffer from "noise" – too many ideas and not enough focus. I help my clients strip away the distractions to identify their core mission. We define exactly who they are, what they do, and why it matters. This clarity eliminates decision fatigue and ensures that every move they make is intentional and profit-driven.

2. Confidence: The BOSS Mindset. Confidence is a muscle, and I help my clients build it. Through my proprietary coaching frameworks, I help leaders silence the "inner critic" and overcome imposter syndrome. For organizations, I build confidence by strengthening their communication culture. When a leader believes in their value and their voice, they become an unstoppable force in their industry.

3. Purpose: The Legacy Factor. Success without purpose is empty. I help my clients align their business goals with their spiritual and personal values. When an entrepreneur finds their "Why," their work becomes a calling rather than a chore. For organizations, this means higher employee engagement and a brand reputation built on integrity.

By the time our work together is done, my clients don't just have a better business; they have a "sound mind" and a strategic blueprint to believe, optimize, strategize, and succeed.

What is the biggest mistake you see people make when trying to build a personal or corporate brand?

The biggest mistake I see – and it is a costly one – is building from the "outside-in" rather than the "inside-out."

Many people believe that branding is simply a beautiful logo, a catchy tagline, or a polished Instagram feed. They focus on the "packaging" before they have defined the "product." When you build a brand based solely on aesthetics or what you think the market wants to see, you create a brand that is fragile. The moment a crisis hits, or the moment you face a personal transition, that "outside-in" brand crumbles because it has no foundation.

A truly powerful brand is built on authentic alignment.

Another major mistake is the inconsistency of character. In the digital age, your "personal brand" is your reputation. If your corporate brand promises integrity, but your personal leadership is characterized by chaos or a lack of clarity, there is a "trust gap" that no amount of marketing can fix. People don't buy products; they buy people and the purpose they stand for.

At NBR Global Solutions, I teach my clients that your brand is a promise. If you haven't done the internal work to ensure you can keep that promise, you aren't building a brand – you’re building a facade. To succeed, you must first believe in your internal value, optimize your mindset, and then strategize your external message.

What outcomes can clients expect when they complete your 90-day coaching programs?

The NBR 90-day coaching journey is a high-impact, transformative experience designed for those who are ready to stop playing small. While every leader’s path is unique, my clients consistently walk away with three tangible outcomes:

1. A Comprehensive Strategic Blueprint: We move from "guessing" to "governing." Clients leave with a customized roadmap for their personal or corporate brand. They know exactly what their message is, who their audience is, and how to communicate their value with surgical precision.

2. A "BOSS" Mindset Shift: One of the most powerful outcomes is the psychological breakthrough. Clients report a massive increase in self-confidence and a reduction in the "mental fog" that often leads to burnout. They learn to lead with a "Sound Mind," allowing them to navigate high-pressure situations without losing their peace or their purpose.

3. Tangible Growth and Visibility: Whether it’s securing higher-level speaking engagements, rebranding an existing business for higher profit, or mastering internal corporate communications, my clients see measurable results. By the end of 90 days, they aren't just "coached"; they are equipped. They possess the tools to Believe, Optimize, Strategize, and Succeed on their own terms. They don't just reach a goal; they become the version of themselves that is capable of sustaining that success for a lifetime.

If someone is ready to take the next step with you, what does working with you look like, and how can they get started?

Working with me is a partnership built on radical honesty, strategic excellence, and results. I don't believe in "cookie-cutter" coaching. Whether you are an individual executive looking to sharpen your leadership or an organization needing a brand overhaul, our journey always begins with a discovery consultation.

During this initial phase, we perform a "Pulse Check" on your current brand or leadership style to identify where the gaps are. From there, we move into one of my tailored programs – we will decide based on your goals.

I am a hands-on strategist. My clients have direct access to my 20+ years of expertise as we build your blueprint together. We use the B.O.S.S. Framework to ensure every move you make is backed by a solid strategy and a clear purpose.

If you are tired of playing small and are ready to reclaim your voice and your value, the best way to get started is to visit my website here. There, you can book a consultation, explore my coaching packages, or inquire about booking me for your next event.

The best is yet to come, and I would be honoured to help you build it.

Follow me on LinkedIn for more info!

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