Building Community Wealth – Empowering Everyday People to Support Small Businesses
- Brainz Magazine
- Jul 23
- 2 min read
Written by Priscilla Idahosa, Founder
She is the founder of Khyte, an online platform helping small entrepreneurs access community-driven funding and support.
In today’s economy, building wealth often seems out of reach unless you come from wealth, have access to venture capital, or have a seat at the table. But there’s a growing movement changing that narrative: community-based investing in small businesses. It doesn’t take a fortune to be an investor; it just takes intention.
"Wealth is not about having a lot of money; it’s about having a lot of options." – Chris Rock
Rethinking wealth: Beyond the traditional VC path
You don’t need to be a venture capitalist to invest in innovation. Every time you choose to support a small business, whether with money or mentorship, you are fueling the foundation of the economy.
In the U.S. alone, small businesses account for 44% of economic activity and two-thirds of net new jobs. Yet many of these businesses are excluded from traditional funding options (U.S. SBA, 2023).
For underrepresented founders, the odds are even steeper. Community-based support can fill this gap.
The power of grassroots funding
Grassroots funding empowers regular people to uplift their neighborhoods, cultures, and causes. When local supporters contribute to small businesses, they:
Strengthen economic resilience
Encourage job creation within their communities
Promote inclusivity and reduce systemic disparities
Help build generational wealth at the local level
Local investments, real returns
When you invest in a local business, the impact goes far beyond profit. According to the American Independent Business Alliance, local businesses recirculate more than twice as much revenue in the local economy compared to chains (AMIBA).
This means more jobs, more services, and stronger communities.
Khyte: A platform for the people
Khyte was created for people who believe in the power of community. It’s a platform where anyone can discover and support small businesses and community projects through donations or services, and it is open to everyone.
Why this matters now
In a time when global economies are volatile and traditional funding remains exclusive, community-based funding is not just a trend; it’s a lifeline.
By choosing to support small, grassroots ventures, you’re saying yes to equity, sustainability, and a future where wealth is built together.
When you support local by investing in people, you can change the future.
Read more from Priscilla Idahosa
Priscilla Idahosa, Founder
Priscilla Idahosa is the founder of khyte.com and khyteafrica.com, platforms helping small businesses, startups, and community projects get support without chasing VCs or banks. She knows firsthand how tough it is to build a business from scratch without outside funding. That's why she created Khyte, to help entrepreneurs get the support they deserve from their communities. She shares on bootstrapping, alternative financing, and building from the ground up.
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