Updated: Dec 8, 2020
Written by: Tom & Ania Yatar, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
When we pursue possible business clients, they often respond with a "fight or flight" response that every one of us was born with. Instead, we have to change the way that we think about our customers. Your mindset towards your customers has to change. If you're struggling with attracting more clients into your small business, then this article can help you. Many small business owners strictly rely on a working sales formula or some outdated strategy rather than helping their customers solve a problem. The difference between these two will make or break your business.
Don’t Chase Business, Attract It
The problem is that many small businesses don't know how to do this, so they set themselves up to fail before they can even start.
Many businesses don't want to be cold pitched to anymore. We sure don't. And that's understandable. It's what selling used to be about—going door to door or telemarketing. But things have changed. Now, we're in the age that services and, most importantly, people sell. We need to find ways to talk to our ideal clients, network, and casually talk about what we do. But if the client thinks you are chasing them, they will run!
We all fall into this sometimes, especially in the beginning. We think this is the only way to talk to possible customers. Then we're feeling disappointed, anxious, and stress that our business isn't doing as well as we wanted it to be.
The good news... We can change all of that, and relatively easy too. It's a simple shift of
changing what we do and how we do it.
Be a Professional and Share Your Value
We all have a choice. Our customers do as well as we do, but we need to make the right choice where we will be attracting our ideal clients and not pushing them away. But we're often too close to the desired result that we forget all about that. People usually don't develop as we're often too close to see where the real problem lies; or, we choose to ignore it and not take credit for finding better ways of doing business.
The choice is always ours how we manage our business and life. It's about making a conscious choice daily to keep you focused on your result and how the client sees you.
This is where we have to stop looking at the clients as jungle animals that we have to catch, but instead, it's about attracting the ideal clients to us, quickly and effortlessly. Because of how we portray ourselves as experts in the field, once we show this to the clients and lead with value, their entire experience will be lifted, and they will gladly purchase from you.
Your mindset has to shift from chasing the client and thinking, "where can I find my next client" to believing in yourself that the right clients are coming your way. Because at this point, you have the value and the experience to prove it. At this point, we will be offering much more value than our leading competitors.
Mindset will be your foundation for any business growth. It all starts with the right mind for development. Here are some steps that you can take to change your mindset and your client's when it comes to your business:
Connect your divine purpose with the client's problem. Is your business solving someone's problem, and you feel that you are following your sacred path? Research shows that we typically buy on impulse (heart) and justify later (brain). This means we purchase things because of emotion; they make us feel good. If you can connect to the emotional benefit of what your client wants to buy, then you're solving the problem for them, and they will happily buy from you.
Share your story with your clients. You might have heard before "facts tell, stories sell" well, this is particularly true for businesses. It would be best to sell your stories, your customer's stories, and invoke some emotion from your customer. People resonate with success stories, and they can resonate with them. The more testimonials you have, the better. If they can't relate, they won't buy it.
Use the principles of reciprocity. This principle helps show people that you are genuine, trustworthy, and can offer value. Whether it's a try before you buy, free resources, or additional bonuses, the concept of giving in business should be a cornerstone of your work. By applying these principles, you also gain and build trust with your potential customers, making them more likely to return to your business.
Offer value to the people you are selling to and express this through your marketing strategies. When you market your services or products, do not just focus on their visible attributes. Instead, relate the benefits of your business to the value that it brings to the customers. Are you a health coach or a yoga teacher? Do you showcase the sessions you can offer? Show your potential clients that your services or products bring balance, harmony, and equilibrium in their lives and that you help them become a better version of themselves. The chances are that you have a lot of value to offer! Make this value acknowledged to your clients and let them know that you are there to serve a bigger purpose in their lives.
Your business is not only about attracting customers and creating more sales. It is about finding the avenue through which you can change your clients' lives and develop better relationships with them. When your business has a higher purpose and aligns with your divine mission, the money will flow effortlessly and abundantly. Remember, when you align with your values, truth, and purpose, life is much more fulfilling and your actions a lot more meaningful. A business is never only about customers and money. It is also about personal value, truth, and changing lives for the better.
Therefore, do not shy away from taking one step further in your marketing strategies and showing your potential clients the value you can bring into their lives. Most importantly, always make sure that you sell your services from a place of authenticity, integrity, and abundance. When you lead your business from these values, your customers will build your brand's trust and confidence that will make them return later on.
Tom & Ania Yatar, Executive Contributor Brainz Magazine
Tom & Ania Yatar are world travelers who have helped thousands of people attract financial wealth, mental & emotional health, perfect physical health, relational and spiritual wealth. We both started out working jobs that left us living paycheck to paycheck, exhausted and worn out. We were only able to dream that we’d ever get to live the lives we truly wanted, longing for the freedom to live life on our own terms, and time to enjoy life to the fullest. Individually we each set out creating our own businesses and learning new skills, where eventually, we both came to understand the importance of mindset and its effect on our businesses. The way we created consistency in our marketing and the abundance mindset for ourselves is the exact same methods we teach to our students now.
This is what Vibrational Wealth is all about.