Allergic To Wealth? Your Ego Just Likes To Sound Enlightened
- Brainz Magazine
- 4 days ago
- 6 min read
Updated: 22 hours ago
Alex Vitillo is a Leading Shamanic Priestess of Wealth and Well-being, also known as the Money Breakthrough Coach for spiritual entrepreneurs. She helps heart-centred business owners heal their relationship with money so they can serve from overflow rather than depletion.
There is a sentence I hear again and again in the spiritual and heart-centred world, “I am not motivated by money. I am here for the healing, the purpose, the impact.” It sounds noble, pure, above the material world. Yet beneath that elegance, something far more uncomfortable is often hiding. Your soul is not allergic to wealth. Your ego just likes to sound enlightened. Your soul knows that wealth is simply energy. Your soul knows that money amplifies impact. Your soul knows that abundance expands your mission, your reach and your ease. It is the ego that whispers, “Careful, wanting money is greedy. Let us appear humble and evolved instead.” That is not enlightenment. That is spiritual posturing disguised as purity.
And the cost of it is high.
You end up:
Working too many hours
Overgiving in every direction
Underearning, even with real talent
Feeling stressed and stretched
Slipping into quiet resentment
Staying strangely invisible in your market
All while wondering why life feels heavier than it needs to be. Meanwhile, your soul taps its foot:
“Darling, I have sent you ideas, clients, invitations, synchronicities. When exactly are you planning to receive them?”
When the ego puts on a halo
Let us name the inner dialogue for what it is.
Ego says, “I do not need much.”
Soul says, “Then why do you write about your dream retreat home by the sea every night?”
Ego says, “I am not doing this for the money.”
Soul says, “You charge for your services, and you should. You also secretly wish you were charging more.”
Ego says, “I will invest when I am ready.”
Soul says, “You have been ready for months. You are not waiting for readiness, you are avoiding expansion.”
Ego says, “I just want to help people.”
Soul says, “Exactly. Helping people requires energy, time, boundaries, and, yes, money.”
Ego says, “Wanting wealth is not spiritual.”
Soul laughs gently and replies, “Why would I create an abundant universe then shame you for wanting abundance?”
This is the quiet game that plays out in the minds of spiritual entrepreneurs, healers, therapists, coaches, and change-makers every day. They are powerful, intuitive, and devoted, yet their bank account does not reflect the level of impact they are capable of.
Impact requires income
I say this as someone who spent years in the financial world in London before devoting my work to money energetics and business strategy for heart-centred leaders. I have seen the numbers, and I have held the tears. One truth never changes: The impact requires income, purpose requires resources, and service requires sustainability.
No one builds a movement, funds a foundation, raises conscious children, or lives a red-carpet lifestyle on thin air and pretty quotes. Even monasteries, temples, and spiritual centres have patrons, donors, and financial structures. The devotion is spiritual. The logistics are unapologetically practical. If you are trying to build a legacy on top of avoidance, self-sacrifice, and chronic undercharging, you are not being more spiritual. You are simply exhausting your nervous system. The real reason money feels uncomfortable.
Many of my clients arrive with a list of desires that looks something like this:
A beautiful, nurturing home
Spaciousness in their calendar
A thriving, soul-led business
Time freedom for travel, creativity, and family
Overflow instead of feast-to-famine cycles
Impact that reaches hundreds or thousands
A life that finally feels congruent with who they really are
Then, in the next breath, they declare, “I am above money.” They are not above money. They are avoiding money because money is confronting.
Money asks for:
Honest pricing
Honest boundaries
Honest desires
Honest receiving
Honest self-worth
Honest responsibility
Money exposes the exact places where you shrink. It shines a light on the gap between who you are today and who you are meant to become. That is why the ego resists wealth so fiercely. Not because money is unspiritual, but because money is too honest.
What your soul actually wants
Your soul is not impressed by financial martyrdom. Your soul is impressed by alignment, integrity, generosity, overflow, and leadership.
Your soul wants you:
Resourced, not depleted
Supported, not constantly coping
Nourished, not living on scraps of time and energy
Visible, not hiding behind “it is not about the money”
Abundance is not the opposite of spirituality. Abundance is spirituality expressed.
When you allow yourself to receive more, you give more, you serve more, you heal more, you employ more, and you model what is possible for your clients, your children, and your community.
You become the living proof that wealth and integrity can walk hand in hand.
Three shifts to heal your allergy to wealth
If you recognise yourself in this, you are not broken. You are simply running an old pattern that no longer matches who you are becoming.
Here are three powerful shifts to begin resetting your relationship with money.
1. Replace “I am not motivated by money” with a deeper truth
Try this instead: “I am deeply motivated by impact, and I understand that income expands my capacity to create it.”
Notice how that lands in your body. It honours your heart and your mission while telling the truth about the role of money in sustaining both.
2. Let your prices reflect your leadership, not your fears
Most spiritual entrepreneurs do not undercharge because their work is worth less. They undercharge because:
They fear rejection if they raise their fees
They are afraid that bigger numbers will demand a bigger version of themselves
They are secretly worried that they cannot replicate their results
Your pricing is a mirror. It reflects whether you are willing to stand unapologetically in your values.
If you feel a pull to increase your prices, treat that as guidance, not greed. Calibrate your containers, your boundaries, and your support so that your pricing feels both clean and courageous.
3. Stop trying to heal money alone
You would not advise your own clients to transform their deepest patterns in isolation. You would remind them of the value of mentorship, energy work, strategy, and community. The same applies to you.
At a certain stage in business, free content and casual journaling are no longer enough. You are not missing information. You are ready for activation, structure, and consistent support. This is the point at which my clients arrive. They are already talented, already qualified, already serving. They are simply ready to stop pretending that scraping by is somehow holy.
A personal note to the spiritual change-maker
If you are reading this with a lump in your throat, take a breath. You are not bad with money. You are not greedy for wanting more. You are not a fraud because you desire both impact and income.
You are a multidimensional human being whose soul chose to incarnate in a world where rent, school fees, plane tickets, retreats, technology, and nourishing food all require money.
You are allowed to want:
A thriving business that pays you beautifully
Work that lights you up instead of draining you
Clients who respect your boundaries and your fees
A lifestyle that feels like the inside of your vision board
Not as a guilty secret, but as a natural extension of who you are. If this is you, I can help. My work is devoted to this exact edge, where purpose, profit, and spiritual power meet. As a former finance professional turned Money Breakthrough Coach and Shamanic Priestess of Wealth and Wellbeing, I support heart-centred entrepreneurs to align their energy, their pricing, and their business model so they can earn premium income without abandoning their values.
Together we:
Unravel the ego’s enlightened stories about money
Rewrite your wealth identity at a soul level
Design premium offers and pricing that feel ethical, exciting, and sustainable
Create a pathway to consistent income that supports the impact you are here to make
If you feel called to release your allergy to wealth and step into a more resourced, visible, and prosperous version of your mission, reach out.
Not someday. Not when you feel more ready. Your soul is already ready. It has been for a long time. Honour your soul. Smile at your ego. Choose the path that leads to expansion, not avoidance.
Read more from Alex Vitillo
Alex Vitillo, Money Breakthrough Business Coach
Alex Vitillo, the Leading Shamanic Priestess of Wealth & Wellbeing, bridges the material and mystical worlds to help visionaries and heart-centered entrepreneurs unlock their financial potential. With over 15 years in Finance and a deep journey into energy healing after personal loss, she created a powerful methodology blending financial strategy with spiritual alignment. As an expert in Sacred Money Archetypes, Alex guides clients to achieve abundance with ease and purpose. Her mantra, “Grow Yourself, Grow Your Business," embodies her mission to shape soulful, impactful, and rich leaders. A published author and international speaker, Alex shares her insights on wealth, wellbeing, and conscious leadership worldwide.
