3 Reasons You’ll Do Better In Business Having An Accountability Partner

Written by: Maya Zack, Executive Contributor

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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Successful business owner will tell you that it takes more than just hard work to achieve your goals. It’s tough. Not only do you have to wear a lot of hats (and the sales & marketing hat is one that most would rather avoid), but you also have to deal with lots of ups and downs and might feel like you’re constantly hustling to stay ahead of the competition.

It takes confidence, resilience, dedication, and consistent focus. But one of the best ways and key ingredient to achieving more success is to have an accountability partner. Having someone on your side to support you, help you stay strong and on track can make all the difference in achieving your goals.

Here are 3 reasons why you should consider getting an accountability partner

1. It provides you with someone to bounce ideas off of. An accountability partner can often provide feedback and perspectives that are invaluable when making decisions that you might not otherwise have access to. It’s a huge advantage to get a different, fresh perspective. This can give you insight around things or details that would’ve otherwise bypassed your mind as you’re so familiar with your own stuff and patterns, whether to do with your offer, content or strategy.

2. It gives you someone to help you stay focused and on track as you move through those ups and downs. An accountability partner will celebrate your successes, no matter how big or small, and can provide support and encouragement, that little extra motivation when you're feeling down. All business owners have these moments, and it’s those who push through these that achieve their goals.

3. Having an accountability partner forces you to take the action. When you know that someone is counting on you to show up and do your part, you're much more likely to follow through. Having someone to answer to and who’s checking on you can be the difference between working hard and working smart. With an accountability partner, you'll be more likely to set clear goals, stay organized, stick to your schedule and take that bold action you may have been avoiding.

If you wanted to get a professional coach as your accountability partner, you’d also benefit from their expertise. And if you were thinking of hiring a coach, make sure they also offer accountability.

A business coach can help you with strategy while a mindset coach will help you take charge of your thinking & feeling. This means that you’ll be able to implement your strategy without psychological blocks pulling you back. You’ll have the tools to change challenging moments and get back into goal-focused confidence (check out my ongoing coaching here). But this doesn’t have to cost you money. You can also ask a trusted friend or someone you know whose opinions you value and who’d be willing to be your accountability partner. Ask to speak for at least 30 minutes once a week and for them to check in on you at other times to make sure you’re doing what you need to do. It’s a good idea to have someone who gets your vision and supports it but who thinks differently to you so that they can offer new ideas and view-points.

Last tip? Do not ask your romantic partner for accountability… Checking in on you or giving you constructive criticism often doesn’t work well in that dynamic! Keep that relationship and your business separate.

Having an accountability partner can do magic for your business. So if you're looking for a way to reset and refresh your business and make more progress in 2023, consider getting one. You might be surprised by how much of a difference it makes in very little time!

Follow me on Facebook, Instagram, LinkedIn, and visit my website for more info! Read more from Maya!

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Maya Zack, Executive Contributor Brainz Magazine Maya Zack is an award-winning personal development, peak-performance and mindset coach. She holds a master’s degree in clinical hypnosis and is one of the only Sedona Method™ facilitators in the UK.

Maya works with women business owners all over the world, and has been featured in a number of international publications.

She helps entrepreneurs free themselves from past baggage and mental & emotional habits that prevent them from experiencing more success or that slow it down. She removes psychological blocks to taking bold action and getting the clarity, confidence and focus they need to follow their strategy with resilience, courage and powerful self-belief while improving their wellbeing.

She has developed her unique, signature step-by-step mindset makeover programs that change thinking & feeling patterns on the deepest, subconscious level, reprogramming their minds for success so that new habits & behaviours quickly become automatic and effortless.