5 Ways You Can Build A More Human Connection With Your Audience
- Jul 8, 2021
- 2 min read
Updated: Jul 12, 2021
Written by: Jaclyn Milford, Executive Contributor
Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Have a laugh, don’t be so serious. Tone and language are immensely important when connecting with your brand audience. Try to steer clear of robotic automated responses and instead use language that is more relatable, playful and even slightly humorous when possible.
Be sincere as a brand. Be careful not to sound like you’re over selling consumers on your ‘goodness’ and instead be the educate them so that they feel the power is in their hands.
Respond directly when possible. Whether you are sending a hand-written letter or answering to comments or direct messages on your social media; interacting with your audience will make them feel special and included as part of a community.
Feature your viewers. Talk about the amazing things your clients or community are doing and give them a platform. Make sure your audience knows you see them and support them, just as they see and support you.
Be gracious. Kindness always reveals the more human side to a brand that people can get behind long-term.
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Jaclyn Milford, Executive Contributor Brainz Magazine
Jaclyn Milford is a leader in branding and strategic development, with a specialized focus in human connection and community building. In her career, Jaclyn has learned to apply her understanding of human behavior and buyer psychology to build brand experiences in the form of market crossovers, brand or product launches.. Jaclyn is the President of Women of Wall Street, an executive society for women based in New York and Florida, and is launching her Branding Masterclass this fall.
