$19M Investment Against Digital Art Asset Fashion Items to Fund Fera Poppies HQ and NY Retail Expansion
- Feb 14
- 6 min read
Updated: 5 days ago
Samantha Regan is a business leader, designer, owner and founder of Fera Poppies LLC., By Samantha Regan.
Park City, UT, Entrepreneur and real estate strategist Samantha Regan is under contract for a $19M. transaction on behalf of Fera Poppies and MoneyLLC Corp. and is financing the deal with Private Art Investors and Private Capital and securing a new headquarters location in Park City, Utah.
This project will last for the remainder of the summer and go into the fall.
As part of the expansion Regan has announced project plans expected to be ongoing until 28/29 to acquire and fully redevelop a landmark property at 770 Madison Street, transforming the six-story building into a vertically integrated retail store and private members club designed to re-define luxury retail, dining and nightlife landscape in New York bringing her west coast edge style to the City.
The project represents a bold convergence of real estate investment, experiential design, and modern experiential retail design, hospitality and entertainment economics is an approach that has become a signature of Regan’s expanding portfolio.
A vertical hospitality concept designed for scale
When the offer is accepted, the proposed financing plans and renovation for Madison Street development would span six floors, accommodating an estimated 280-330 guests across distinct yet interconnected experiences. The overarching design philosophy, described as “Modern Urban Elegance,” emphasizes a deliberate progression in atmosphere, energetic, accessible dining at street level that gradually transitions into intimate, exclusive nightlife as guests ascend the building.
“Each floor is designed to stand on its own while contributing to a cohesive journey,” Regan said. “The goal is to create a destination that evolves throughout the night.”
A central stair and elevator core will anchor guest movement and service flow, while back-of-house operations are strategically consolidated to maximize efficiency without compromising the guest experience.
Basement: The engine room of operations
At 968.7 square feet, the basement serves as the operational backbone of the property. While closed to the public, it is engineered for high-volume performance, housing the main kitchen production area, cold and dry storage, staff facilities, dishwashing stations, and mechanical and IT infrastructure.
A dedicated service elevator connects the basement to all floors, enabling seamless vertical service and minimizing operational friction during peak hours.
First floor: Lively dining and street-level energy
The 1,151.7-square-foot first floor functions as the project’s primary entry point, blending restaurant and bar service in a highly visible, street-facing format. With seating for approximately 46-52 guests, the space features a statement bar, open kitchen expo window, and warm, inviting lighting designed to draw foot traffic and establish immediate energy.
This level is expected to serve as both a neighborhood anchor and a gateway into the building’s more elevated experiences above.
Second floor: Refined dining and wine-centric experiences
Designed for quieter sophistication, the second floor offers formal dining, a curated wine wall, and a semi-private dining room ideal for business dinners and celebrations. Seating capacity ranges from 58-64 guests, positioning the floor as a revenue driver for higher-margin dining experiences.
Optional enhancements, including a chef’s tasting counter, are under consideration.
Third floor: Cocktail lounge and nightlife programming
The project’s nightlife momentum accelerates on the third floor, a cocktail lounge and social space designed for curated sound, mood lighting, and flexible programming. With capacity for 40-45 seated guests or up to 70 standing during events, this level will feature a full cocktail bar, DJ booth, and performance-ready event area.
Plans include the possibility of a hidden speakeasy-style entry, reinforcing the floor’s exclusivity and experiential appeal.
Fourth floor: Private events and VIP experiences
At 1,001 square feet, the fourth floor is positioned as a premium, rentable event destination. Featuring VIP seating, a private bar, and flexible event space, the floor can host seated events for up to 50 guests or standing receptions of 80.
This level is expected to attract brand activations, private tastings, and high-profile social gatherings.
Fifth floor: Signature lounge and members experience
Crowning the building is the fifth-floor signature lounge, envisioned as a rooftop-style experience with indoor luxury finishes. With seating for 55–60 guests, the space will include an indoor bar, lounge dining tables, and dramatic design elements such as a green wall or fireplace installation.
Soft music, elevated service, and Instagram-worthy aesthetics define the atmosphere. A members-only access model is under consideration, further enhancing exclusivity.
Design consistency and operational intelligence
Across all six floors, the project emphasizes brand cohesion through consistent use of materials such as wood, brass, and stone. Lighting and sound are carefully zoned to shift from bright and energetic to moody and intimate as guests move upward, while centralized service infrastructure ensures operational efficiency.Future enhancements may include rooftop conversion (pending zoning approval), expanded members programming, and experiential partnerships.
A strategic investment in growth – The future of retail
The Madison Street project underscores Regan’s broader investment thesis, that thoughtfully designed, vertically scaled hospitality assets can outperform traditional single-concept venues by diversifying revenue streams and extending guest dwell time.
With construction planning underway, the 770 Madison Street Restaurant & Members Club is poised to become a cornerstone of the evolving hospitality scene, and a case study in how real estate, branding, and experience-driven design can intersect at scale. The project plans to go well into the winter of 2027.
Samantha Regan to accept CEO leadership award at the white house alongside global heads of state and industry icons.
Washington, D.C. – March [2026] – Entrepreneur and global business leader Samantha Regan will formally accept a CEO Leadership Title and Award this March during a high-profile ceremony at the White House, joining an extraordinary group of world leaders, multinational corporations, and cultural icons being recognized for their impact across governance, innovation, and global influence.
The honor places Regan among a rare cohort of recipients whose work spans public leadership, private enterprise, humanitarian initiatives, and cultural diplomacy, underscoring the growing intersection between business leadership and global responsibility.
A global assembly of leadership
Among those being recognized alongside Regan is Netumbo Nandi-Ndaitwah, President of the Republic of Namibia. Elected in November 2024, Nandi-Ndaitwah made history as the country’s first female president and only the second directly elected female head of state in Africa. A longtime member of the ruling SWAPO party, she previously served as Vice President and held several senior ministerial roles, marking a historic milestone for both Namibia and the African continent.
Also honored is Huawei, the Shenzhen-based global technology powerhouse often described as the “Apple of China.” Founded in 1987 by Ren Zhengfei, Huawei has grown into a multinational leader in telecommunications infrastructure, consumer electronics, electric vehicle autonomous driving systems, and renewable energy solutions, including rooftop solar power.
Representing national leadership from the Indian Ocean region is Dharam Gokhool, President of Mauritius. Assumed office on December 7, 2024, following unanimous election by the National Assembly, Gokhool is a veteran public servant from the Labour Party and serves as the ceremonial head of state in Mauritius’s parliamentary republic.
Corporate, cultural, and humanitarian excellence
The ceremony will also recognize Emirates Airline & Group, one of the world’s most influential aviation and logistics organizations. Founded in 1985 under the leadership of HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO, Emirates has become a global benchmark for airline excellence. Strategic and operational leadership is driven by Sir Tim Clark, President of Emirates Airline, whose tenure has overseen decades of expansion and innovation.
From the cultural sphere, Nancy Ajram, the first and only female spokesperson for Coca-Cola in the Arab world, will be honored for her global influence. Widely celebrated as the “Queen of Arab Pop,” Ajram’s career began in childhood and evolved into one of the most impactful cultural platforms in the Middle East, blending entertainment, brand leadership, and social influence.
In the humanitarian and policy arena, the United Nations Office for Disaster Risk Reduction (UNDRR) will be recognized for its global efforts to advance disaster resilience and risk mitigation. Established in 1999, UNDRR is currently led by Kamal Kishore, Special Representative of the UN Secretary-General for Disaster Risk Reduction, working closely with Director Paola Albrito to strengthen science-driven policy and international collaboration.
Also among the honorees is H.H. Sheikh Juma bin Maktoum Al Maktoum, a prominent member of Dubai’s ruling family known for his leadership across business, sports, and philanthropy. His roles within MBM Group, the UAE Rugby Federation, and as Chairman of Insignia’s board reflect a modern model of leadership grounded in both heritage and innovation.
A defining moment for modern business leadership
Regan’s inclusion among such globally diverse figures reflects a broader shift in how leadership is defined, where entrepreneurship, strategic investment, and ethical responsibility are increasingly viewed as global forces alongside political and cultural power.
Accepting the CEO title and award at the White House marks a defining milestone in Regan’s career and positions her within a global dialogue on leadership, influence, and the future of business at the highest level.
As business leaders continue to shape economies, communities, and international collaboration, this year’s honorees represent the expanding role of leadership in addressing global challenges, across borders, industries, and cultures.
Read more from Samantha Regan
Samantha Regan, Business Leader, Designer, Owner, Founder
Samantha Regan is a leader in making clothes, fashion and is redefining the landscape for luxury fashion. Samantha blends fashion, healing, somatic awareness and designing desire. She dedicates her life to helping others unleash their genius through clothes as a ritual of transformation.
