Safiya Abidali

Neuroscientist and Professional Coach

Safiya Abidali is a neuroscientist, professional coach, and writer recognised for her work in behaviour change, resilience, and emotional regulation. She applies neuroscience to understand how the brain shapes habits, motivation, stress responses, and decision-making, and how lasting change is created by working with the nervous system rather than against it.
 
With an academic background in social anthropology and applied neuroscience, Safiya brings an integrative, evidence-based perspective to human behaviour. Her work sits at the intersection of brain science, emotional awareness, and real-world complexity, with a particular focus on uncertainty, cognitive load, and the psychological demands of modern life.
 
Safiya is the founder of Neuropath Coaching, a neuroscience-informed coaching practice that supports individuals and professionals to move beyond productivity pressure and self-judgement. Through her coaching, she helps clients build resilience, emotional regulation, and sustainable habits using compassionate, research-led frameworks designed for real life.
 
Alongside her coaching work, Safiya writes for public and professional audiences, translating complex neuroscience into clear, practical insights. Her writing explores behaviour change, metacognition, emotional awareness, and the hidden psychological costs of modern culture, with a focus on clarity, mental resilience, and long-term wellbeing.