Rob James Brooke

Transformation Coach, Founder of Lionheart Transformation Academy

Rob Brooke is the founder of Lionheart Transformation Academy and a Rapid Transformational Therapist (RTT) specialising in subconscious reprogramming, identity transformation, and emotional healing. He is known for his work guiding men—particularly those who have felt different, unseen, or disconnected, including gay, bisexual, and gender-fluid men—to release trauma, dissolve limiting beliefs, and step into lives of confidence, clarity, and self-led power.

Behind his work is a profound personal journey. Rob overcame years of anxiety, addiction, shame, and self-sabotage, navigating deep inner conflict around identity, belonging, and self-worth. While achieving external success as a business owner and personal trainer, it was through Rapid Transformational Therapy that he experienced a true internal shift—freeing his mind, reconnecting with his authentic self, and creating a life rooted in peace, purpose, and alignment.

Today, Rob blends RTT, hypnosis, and coaching to facilitate deep, lasting transformation at the subconscious level. His work goes beyond surface-level mindset, helping clients rewire the beliefs formed in early life, release emotional blocks, and embody a new identity grounded in calm confidence and self-trust. 

He creates a powerful, non-judgemental space where individuals feel seen, understood, and empowered to become who they were always meant to be.
Through Lionheart, Rob is redefining personal transformation—moving away from force and performance, and towards authenticity, emotional freedom, and embodied leadership. His mission is clear: to help people free their minds, reclaim their identity, and lead their lives from a place of truth, power, and self-acceptance.