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Dr. Leanne Elich

Senior Level Executive Contributor

Neuroscientist and Behavioural Economist

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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Dr. Leanne Elich

Neuroscientist and Behavioural Economist

Matching Leanne’s impressive qualifications, which include medical and business degrees from Harvard, are her energy, humour, and keen insight. Dr. Leanne Elich is an award-winning Neuroscientist and Sales Psychology Strategist, author, speaker, and one of Australasia's most successful Technology Business Executives. Leanne is a pioneering thought leader and sought-after expert in psychology and neuroscience applied to business. She works with companies to empower their ability to ethically influence consumer behaviour. With a PhD in Cognitive Neuropsychology and a catalogue of publications, Leanne is a founding member of Forbes Women Australia. Her mission is changing business, one brain at a time.

All articles

Technology

Is Behavioural Science the Key to Smarter AI?

Artificial intelligence is advancing faster than ever, yet it still struggles with what humans do instinctively – intuition, emotion, and nuanced decision-making. This raises a critical question for...

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Mindset

The Psychology Behind Black Friday Madness – Why We Scan, Click, and Buy

Discounts can be enticing, but not all of them are what they seem. In the world of consumer behavior, dark patterns, psychological tricks designed to influence our decisions—are often at play.

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Business

When Discounts Deceive – The Lurking of Dark Patterns

Discounts can be enticing, but not all of them are what they seem. In the world of consumer behavior, dark patterns, psychological tricks designed to influence our decisions—are often at play.

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Technology

How Behavioural Science Uncovers Online Harm

Most of us think we’re in control of what we click, watch, and share online. But behind every “Buy Now” button and trending headline lies a carefully crafted design meant to influence what we do next.

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Business

Nudged or Pushed Too Far? – The Global Movement for Ethical Digital Design

The recent report released in Australia by NSW Fair Trading (3 May 2024) offers a sobering yet necessary insight into the persistent and pervasive use of dark patterns in digital environments. These...

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Business

Brain Meets Business and How Cognitive Science Influences Business Partnerships

Have you ever met someone in business and felt an instant connection? Or maybe you have had the opposite experience, where something...

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CREA Global Awards presented to

Dr. Leanne Elich

Neuroscientist and Behavioural Economist

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

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Brainz 500 Global Awards presented to

Dr. Leanne Elich

Neuroscientist and Behavioural Economist

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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