Jerry Brady

Executive and Performance Coach

Jerry Brady is a Performance and Mindset Coach who helps individuals, athletes, and professionals unlock their potential by developing clarity, resilience, and self-awareness under pressure. His work is grounded in psychology, lived experience, and a deep belief that performance is human before it is technical.

Jerry began his career in retail, where he trained in business management and spent years managing people in fast-paced, high-pressure environments. This experience gave him a strong understanding of leadership, communication, and how individuals respond differently to stress, expectation, and responsibility. While successful in this field, Jerry felt a deeper calling and a growing curiosity about how the mind works and what truly drives behaviour, confidence, and performance.

In February 2020, he returned to college to study Sports Psychology and Occupational Psychology, followed by qualifications in Performance and Business Coaching. This allowed him to combine academic understanding with real-world insight, forming a practical, people-centred coaching approach.

Jerry works with athletes from Gaelic football, soccer, golf, tennis, and rugby, as well as coaches, clubs, business owners, management teams, and individuals navigating life transitions. He supports clients in overcoming fear and self-doubt, handling pressure and adversity, rebuilding confidence after setbacks, and enhancing mindset and performance in a sustainable way.

His work blends coaching, psychology, behavioural awareness, and lived experience. Key areas of focus include anxiety, language, environment, communication, acceptance, gratitude, and creating psychological safety. Jerry believes confidence is not the absence of fear, but the ability to act with awareness despite it.

Jerry delivers one-to-one coaching, group programs, team workshops, and guest speaking engagements. His signature talks include Handling Pressure, Healing After Defeat, Mindset Momentum, Being OK with Losing, and Inner Excellence.

At the core of Jerry’s philosophy is empathy. He believes effective coaching means seeing the world through the client’s eyes, creating space, and putting people first. His role is not to fix, but to plant the seed and allow growth to happen.