Hiba Yazbeck

Founder

Hiba Yazbeck is a global finance executive, CPA, and the founder of Shifting Gaia™, a purpose-driven platform dedicated to conscious living and ethical consumption. With over 28 years of experience leading multi-billion-dollar portfolios in the global automotive sector—where she remains a senior leader—Hiba brings a rare level of financial discipline to the world of sustainability and consumer transparency.

She created Shifting Gaia™ to help people make informed, healthier, and sustainable choices without complexity. At its core is the Shifting Gaia Score, a transparency-focused rating system that evaluates brands across health, sustainability, ethics, and environmental impact. Inspired by her journey as a Stage IV breast cancer warrior, Hiba built the Shifting Gaia Score to simplify the path to wellness, empowering consumers to choose products that support both personal well-being and planetary health.

Known for her philosophy of intentional living, Hiba blends corporate rigor with authentic resilience. She is also a committed philanthropist, supporting St. Jude Children’s Research Hospital and educational endowments across the United States and the Middle East. Her mission is to help women and purpose-driven leaders transform adversity into action, creating lives—and businesses—rooted in impact, clarity, and conscious leadership.