Hana Feidi

Founder & Wellness Marketing Strategist

Hana Feidi is a marketing expert with over 20 years of experience grounded in information technology and digital innovation. Holding a Bachelor’s degree in Computer Science and an MBA in Technology Management, she has worked with leading organizations such as IBM Global Services in Australia and Alalamiah Software in the Middle East.

She later transitioned into the wellness and fitness industry, managing the digital marketing strategy for Fitness First Middle East for more than 5 years, strengthening the brand’s regional digital presence. She combined her technical expertise with strategic marketing insight to drive brand growth and performance.

In search of her own wellness amidst the noise of trends and quick fixes, Hana envisioned a platform where people could easily connect with trusted wellness experts based on their symptoms or goals promoting a holistic approach to wellness. This vision led to the creation of the Heal & Zeal Wellness Hub, an online space designed to guide wellness seekers to find their wellness and connect with the right experts to support their wellness journey.

To achieve her true purpose, Hana decided to leave the corporate world and founded Heal & Zeal Digital. A boutique wellness marketing agency specializing in personalized digital marketing services for professionals and entrepreneurs in the wellness industry. Through strategic positioning, custom website design, impactful content marketing and authentic brand storytelling, Hana helps businesses build strong digital foundations that support long-term growth.

Hana is a health and wellness enthusiast with a certificate in functional nutrition, she believes in a holistic approach to well-being and embodies the lifestyle she promotes, having completed two half marathons and participated in key wellness events.