Cristina Guida La Licata

Cristina Guida La Licata is a published author, Six Seconds Certified Brain Profiler, trainer, and marketing and communications consultant with extensive experience in the luxury and premium automotive industry. She has held key roles at Ferrari, Alfa Romeo, Lotus Cars, Abarth, and Jeep, collaborating closely with dealer networks to elevate client experiences and align brand strategy with business performance. Cristina’s expertise lies in seamlessly blending heritage, exclusivity, and innovation to create emotional connections that transform transactions into lasting relationships.

Her passion for human connection is at the core of her work. As a Certified Emotional Intelligence Practitioner and Certified Business Partner specializing in People and HR, Cristina helps brands connect with clients not only through product excellence but through the power of self-awareness, empathy, and authentic engagement. She believes that true luxury is defined by the emotions it evokes, not merely its desirability.

Beyond automotive, Cristina brings extensive experience in the lifestyle sector, bridging the nuances of prestige and performance across industries. She helps organizations cultivate human-centered cultures, empower leaders, and design client experiences that resonate deeply and create lasting impact.

Cristina is also a motivational speaker and published author, inspiring individuals and teams to embrace behavioural transformation, lead with authenticity, and foster meaningful human connections. Her work demonstrates how combining emotional and cognitive insights can drive measurable results in leadership, team performance, and client engagement.

Holding a degree in Oriental Studies and a Master’s in Chinese Management, Cristina brings a global, cross-cultural perspective to her work. She believes that in a world where products can be replicated, the true differentiator lies in the emotional connection a brand creates with its audience.

By combining her rare blend of brand strategy expertise, Six Seconds Brain Profiling, emotional intelligence, and people development skills, Cristina helps organizations and leaders turn insight into action, crafting experiences that are intentional, connected, and impactful.