top of page

Barbara Suigo

Senior Level Executive Contributor

Author, HR Consultant & Independent Researcher in Power Dynamics and Organisational Behaviour

icons-11.png
icons-12.png
twitter.png

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Barbara Suigo

Author, HR Consultant & Independent Researcher in Power Dynamics and Organisational Behaviour

Barbara Suigo is an Italian-French author, HR consultant, and independent researcher specialising in power dynamics and organisational behaviour. She is the author of five books. Her most recent research has culminated in a new book exploring the dark side of charisma and power dynamics within organisations.

For over a decade, she has studied charisma as a relational, communicative, and behavioural phenomenon. Her research gradually expanded to examine its darker dimension, exploring how charisma can be used to manipulate, dominate, and legitimise abusive forms of power within organisations.

Today, her work focuses on the mechanisms that allow highly persuasive yet destructive individuals to gain trust, influence, and positions of power, even when their impact on people and workplace cultures is profoundly harmful.

Through books, articles, interviews, and podcasts, Barbara makes complex topics related to organisational psychology, power dynamics, and behavioural science more accessible, translating international research into practical insights for professionals, managers, and organisations.

Her aim is to encourage a clearer understanding of workplace behaviour, helping people and organisations distinguish genuine authority from domination, authentic charisma from manipulative fascination, and constructive influence from the abuse of power.

All articles

The Narcissistic Charm of “Instagrammable” CEOs

There’s a new form of power that doesn’t shout, impose, or dirty its hands. It’s a power that aims, first and foremost, to seduce. It has the smiling face of the motivational CEO, the warm voice of corporate podcasts...

The Silent Erosion of Toxic Charisma at Work

In my previous articles, we explored charisma as a positive, transformative force. We talked about presence, listening, empathy, and the magnetism of eye contact. We saw how charisma can be...

Silent Presence, Magnetic Impact, and Why Those Who Speak Less Often Leave the Deepest Mark

We live in a world that never stops talking. Words flow everywhere: in chats, in posts, in videos, in podcasts. Everyone says something often, too much, too fast. Sometimes at random, other times...

Regal Poise and How Presence Speaks Before Words

Welcome to this new chapter in our journey through the world of authentic charisma. After exploring presence, eye contact, and the attitude behind personal magnetism, it’s time to shift our focus to a less discussed, yet equally powerful, dimension: the way we move and carry ourselves in the world.

The Magnetic Gaze and How Eye Contact Shapes Your Presence

Welcome back to this space dedicated to developing your personal charisma. In the first article, "Unlock the Secrets of Charisma...

Unlock the Secrets of Charisma and Build Authentic Connections

Welcome to this space entirely dedicated to charisma, or personal magnetism. This is the first in a series of articles I will...

Copy of Certificate of Honor (1).png

CREA Global Awards presented to

Barbara Suigo

Author, HR Consultant & Independent Researcher in Power Dynamics and Organisational Behaviour

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

Copy of Certificate of Honor (1).png

Brainz 500 Global Awards presented to

Barbara Suigo

Author, HR Consultant & Independent Researcher in Power Dynamics and Organisational Behaviour

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

bottom of page