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Barbara Suigo

Senior Level Executive Contributor

Senior HR Consultant, Author, Charisma Expert

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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Barbara Suigo

Senior HR Consultant, Author, Charisma Expert

Born in Italy and naturalized as a French citizen, Barbara Suigo built her academic path between Italy and France, developing a solid and diverse educational background. Her career has spanned HR consulting, corporate communications, and training, collaborating with internationally renowned companies.
 
Driven by an interest in neuroscience, linguistics, philosophy, and applied psychology, she has deepened the skills needed to tackle the complexities of the professional world from an integrated, multidisciplinary perspective.
 
Barbara is dedicated to promoting the Art of Charisma, an essential soft skill for conscious leaders and managers seeking to inspire, motivate, and create a positive impact within their teams and organizations. Far from being a mere innate talent, charisma is a competency that can be cultivated to enhance communication, strengthen relationships, and lead with authority.
 
Through articles, interviews, podcasts, and books, Barbara explores charisma as a tool for addressing the challenges of an ever-evolving work environment. Her Charisma Trilogy examines this quality with a practical and reflective approach, offering insights for anyone wanting to develop authentic and influential leadership.
 
With a vision focused on personal and professional growth, Barbara works to help leaders and professionals develop the skills necessary to leave a lasting mark in their fields.

All articles

Why We Still Struggle to Talk About Power

Reflections inspired by the work of Jeffrey Pfeffer, Professor of Organizational Behavior at the Stanford Graduate School of Business, on one of the least recognized dimensions of organizational life...

The Meritocracy Fable and Why Careers Rarely Rise on Merit Alone

There is a belief that many professionals internalize long before they even enter the workplace. It does not originate in organizations. It begins in school, takes shape at university, and is repeated during...

Debunking Leadership BS and Exposing the Truth Behind Common Leadership Myths

Over the past decades, an industry has emerged claiming to know how workplace relationships should function. A multimillion-dollar industry, generating staggering revenues through books, courses, seminars...

Masks of Sanity in Suits and Ties – The Rise of Charismatic Deviance

When charisma becomes a tool for domination rather than trust, leadership can appear sane while quietly turning destructive.

Impression Management – When Image Replaces Competence

Picture a meeting where a promotion is on the table. Two people present the same project. The first speaks with confidence, rhythm, a polished smile, and seems to have an answer for everything. The second is...

The Dark Mirror of Charisma – When Vision Turns Into Deception

There’s a moment in every leader’s journey when the light of charisma stops illuminating and starts blinding. In 2003, Elizabeth Holmes founded Theranos with a bold promise, hundreds of blood tests...

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CREA Global Awards presented to

Barbara Suigo

Senior HR Consultant, Author, Charisma Expert

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

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Brainz 500 Global Awards presented to

Barbara Suigo

Senior HR Consultant, Author, Charisma Expert

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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