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Barbara Suigo

Executive Contributor

Senior HR Consultant, Author, Charisma Expert

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Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Barbara Suigo

Senior HR Consultant, Author, Charisma Expert

Born in Italy and naturalized as a French citizen, Barbara Suigo built her academic path between Italy and France, developing a solid and diverse educational background. Her career has spanned HR consulting, corporate communications, and training, collaborating with internationally renowned companies.
 
Driven by an interest in neuroscience, linguistics, philosophy, and applied psychology, she has deepened the skills needed to tackle the complexities of the professional world from an integrated, multidisciplinary perspective.
 
Barbara is dedicated to promoting the Art of Charisma, an essential soft skill for conscious leaders and managers seeking to inspire, motivate, and create a positive impact within their teams and organizations. Far from being a mere innate talent, charisma is a competency that can be cultivated to enhance communication, strengthen relationships, and lead with authority.
 
Through articles, interviews, podcasts, and books, Barbara explores charisma as a tool for addressing the challenges of an ever-evolving work environment. Her Charisma Trilogy examines this quality with a practical and reflective approach, offering insights for anyone wanting to develop authentic and influential leadership.
 
With a vision focused on personal and professional growth, Barbara works to help leaders and professionals develop the skills necessary to leave a lasting mark in their fields.

All articles

Masks of Sanity in Suits and Ties – The Rise of Charismatic Deviance

When charisma becomes a tool for domination rather than trust, leadership can appear sane while quietly turning destructive.

Impression Management – When Image Replaces Competence

Picture a meeting where a promotion is on the table. Two people present the same project. The first speaks with confidence, rhythm, a polished smile, and seems to have an answer for everything. The second is...

The Dark Mirror of Charisma – When Vision Turns Into Deception

There’s a moment in every leader’s journey when the light of charisma stops illuminating and starts blinding. In 2003, Elizabeth Holmes founded Theranos with a bold promise, hundreds of blood tests...

The Reward of Fear – How Silence and Incentives Keep Toxic Managers in Power

Many organizations claim to value employee well-being and a healthy workplace, yet aggressive or abusive managers often continue to be promoted or protected. This article explores why toxic leaders...

Corporate Psychopaths – How to Recognize Them and Protect Yourself

Psychopaths are not only found in crime reports or TV series. Many of them work right beside us: in offices, companies, and organizations of every kind. They don’t always commit crimes, but through manipulative...

The Sun King Syndrome – Carlos Ghosn and the CEO’s Dark Side

There is a kind of charisma, typical of many men in power, that serves not to unite but to dominate. A charisma bent on the utmost personal advantage, exercised at the expense of those around them...

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CREA Global Awards presented to

Barbara Suigo

Senior HR Consultant, Author, Charisma Expert

The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist

Editor-In-Chief

Daniel Ålund

Selection Committee

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Brainz 500 Global Awards presented to

Barbara Suigo

Senior HR Consultant, Author, Charisma Expert

Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.

Caroline Winkvist

Editor-In-Chief

Fredrik Elfqvist

Selection Committee

Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

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